As a purpose-driven, passionate and dynamic brand builder and creative strategist, I've demonstrated success in driving transformation in the corporate and non-profit space through innovative marketing & communications plans, promotional campaigns leveraging social media and immersive brand experiences. As a charismatic communicator and consensus builder, I take pride in facilitating cross-team collaboration to achieve business goals and objectives.CAREER ACCOMPLISHMENTSo Spearheaded the strategic rebranding for Chicago-based non-profit orgs for former MLB All-Star Curtis Granderson o Led the rebranding of Epsilon, a $2B company, part of Publicis Groupe; developed Epsilon’s Employer Value Proposition and Employer Brand o Directed the consolidation and redesign of all Epsilon.com’s global web propertieso Established the Project Management Office (PMO) to increase efficiency and streamline creative outputo Selected to pilot Epsilon’s Inclusion Coaching program, graduate of Epsilon’s Executive Development Program o Organized Epsilon & Playboy’s corporate volunteer engagementsAREAS OF EXPERTISE: Marketing & Creative StrategyWebsite Content Strategy, Design & Content Creation Corporate Social Responsibility & Civic Engagement Content Marketing Project Management Building Brand Immersive Events & ExperiencesSocial Media StrategyMarketing Campaigns & PromotionsPeople Manager & MentorNon-profit board member
Mizcollins Creative
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Brand And Creative ConsultantMizcollins CreativeChicago, Il, Us
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Brand & Creative ConsultantMizcollins Creative Aug 2023 - PresentChicago, Illinois, United StatesUsing my skills for GOOD - I use my 25+ years of experience in marketing, branding and communications to help non-profits and former athlete foundations connect the dots between their mission and vision and their brand persona. Establishing a cohesive brand "look, tone & feel" across all marketing & promotional platforms - including digital, web and social. I'm your built-in Brand Champion!
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Vice President, Brand & CreativeEpsilon Jul 2019 - May 2023Chicago, Illinois, United StatesLed an extremely talented best-in-class creative team of 20+ folks who served as the primary stewards of the Epsilon brand across the global enterprise. Drove the concepting, creation and execution of all the corporate branded initiatives for Epsilon - including website, digital marketing and sales enablement, content marketing and thought leadership and events (virtual or in-person), as well as Employer Brand. The team's expertise included copywriting, art direction and design, motion graphics and video production and overall brand evolution. -
Vice President, Marketing CreativeConversant, Llc Apr 2016 - Jul 2019Chicago, IlLed a dynamic creative team who concepted, created and executed all of the corporate branded marketing creative initiatives for Epsilon, Conversant and CJ Affiliate in the fast-paced world of digital advertising and media. Brand immersion events - internal sales meetings & client-facing networking eventsWeb content creation and designPrint & digital ads, disruptive campaigns and collateralDevelopment of sales pitch decks & training materialsVideo productionHR recruiting & employee communications -
Group Creative Director, MarketingConversant Oct 2014 - Apr 2016ChicagoDirected and supervised a talented team of Creative Directors, Art Directors, Content Curators and Production Artists who supported the marketing creative services initiatives for Media and Affiliate groups in the fast-paced world of digital advertising and media. -
Creative Director, CopyConversant Inc. Nov 2012 - Oct 2014Chicago, IlDirected the development of compelling copy to accompany exceptional creative for display and cross-device advertising for some of the biggest brands in the business. Artfully incorporating Personalized Attributes into individualized messaging programs that are proven to engage our client's customers and drive significant ROAS. -
Executive Editor, Playboy Special EditionsPlayboy Enterprises, Inc. Nov 2010 - Apr 2012Chicago, IlResponsible for all print and digital business for Playboy Special Editions publishing program delivering 25 full-color, glossy magazines to newsstands and all corresponding digital and video content to branded websites. Contributed $1M in profit with a content production budget of $800KFacilitated all communication strategies -- internally and externally -- that dealt with the Playboy Special Editions brand, models and promotional events. Oversaw and executed Playboy’s amateur model search program — Playboy’s Casting Calls — to recruit new models for print, digital and TV projectsSupervised workflow of six member team including Sr. Designer, Content Production Manager, Photo Services Administrator, Video Editor and limited time employees as well as freelance contributors -
Managing Editor, Playboy Special EditionsPlayboy Enterprises Apr 2001 - Nov 2010ChicagoManaged aggressive production schedules and coordinated all editorial, layout and design functions related to the original creation of all specialty-themed, pictorial-driven content for Playboy Special Editions, a division of Playboy EnterprisesHired, developed and supervised workflow of SE staff. Liaison to third-party freelancers -- copywriters, proofreaders and photo production teams. -
Executive EditorWiley Nov 2000 - Mar 2001ChicagoAccountable for directing the strategic title acquisition and product development of $25 million sports, fitness, health, Religion and self-help publishing program for the ...For Dummies series of books. Successfully negotiated contracts with high-profile authors, sought out co-branding/marketing partners for category and managed art/illustration and departmental budgets. -
Editor-AcquisitionsWiley Jun 1997 - Nov 2000ChicagoResponsible for the acquisition and product development of sports, fitness, and health publishing program for the ...For Dummies book series. Conducted category research, negotiated contracts with authors/agents and sought co-branding/marketing partners for category. Promoted to Senior Acquisitions Editor. -
Product Marketing ManagerWiley Nov 1994 - Jun 1997ChicagoServed as the Product Marketing Manager for the consumer ...For Dummies series of books working closely with publishing and sales to meet assigned goals. Planned and executed marketing launches for celebrity-authored books and worked with PR on all author-related publicity and promotional plans.
Stacy Collins Education Details
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Journalism
Frequently Asked Questions about Stacy Collins
What company does Stacy Collins work for?
Stacy Collins works for Mizcollins Creative
What is Stacy Collins's role at the current company?
Stacy Collins's current role is Brand and Creative Consultant.
What schools did Stacy Collins attend?
Stacy Collins attended Indiana University Bloomington.
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Stacy Collins
Melbourne, Fl5moog.com, tacustoms.com, ingrammicro.com, gmail.com, collaborativesolutions.com -
Stacy Collins
Visionary Leader With Proven Results In Strategic Planning, Team Building, System Adjustments, And Effective CommunicationNorth Deland, Fl3stetson.edu, stetson.edu, stetson.edu
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