Vice President Of Sales, Marketing And Business Development
CurrentOversee and train inside and outside sales team, distributors, retail stores and vendors to increase company sales. Create a sales training platform and implement sales training to all customers. B2B sales training. • Plan and Implement a complete company rebrand to include over 100 health products, labels, packaging, website, marketing materials, POP materials for a B2B based manufacturing business.• Led the creation of 22 new products and planned and implemented their product launch across 4 divisions, 8,000 retail stores, 400 distributors, and 60 staff members.• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers, sales team, shipping and lab.• Identify, develop, and evaluate marketing strategy, based on knowledge of company objectives, market trends, and cost and markup factors.• Organised and led lead generation concepts, tracked success of concepts.• Developed funnel lead capture landing pages as marketing support and developed CRM automated email sequencing to improve close ratios and ROI• Plan weekly/monthly sales and marketing campaigns and track all data, while coordinating with all departments• Identify areas in company, in each department, that need processes implemented and create new processes.