Responsible for brand strength through oversight of campaign strategy, creative development and media agency managementDevelop interactive brand opportunities at on-site sales events and sponsorship activationsManage budget for media and sponsorshipsProvide marketing strategy for Green Mountain Energy Sun Club, a 501(c)(3) non-profit organizationEnhance employee culture and engagement through communications, activities and volunteer opportunities

Develop strategic marketing plans to drive new customer acquisitions for B2C and B2B business segmentsProvide product launch strategy and optimizations to existing products to meet business goals, strengthen customer retention and uphold the brand Align program positioning, value proposition, messaging and creative strategy by understanding and refining market segment needs and customer personaExecute synergistic marketing plans based on optimal channel mix while maintaining brand standards and adhering to legal and regulatory requirementsReport overall and channel performance for each campaign and provide recommendations for future campaigns

Oversee marketing operations for Enrollment Management (Admissions, International Student & Scholar Services Office, Registration and Academic Records, Scholarships and Financial Aid, Student Financial Services, and Veteran Services)Head marketing service centerManage marketing projects and indirectly supervision three full-time staff members responsible for implementationFormulate communication plans for Enrollment Management campaignsOversee all print collateral production by providing design, content, copy-editing, audience identification, and distribution strategyDevelop unified brand identity across web, electronic and print communications

Increased number of applicants by 28%, admitted students by 19%, and enrolled students by 24% from 2009-2011Produce print collateral for the Office of AdmissionsWon Gold ADDY Award for top design in Houston Develop and implement communication plansManage telecounseling initiative and oversee three students who make 520 calls to prospective students per week (14,000 per year)Administer admissions@uh.edu official email address and supervise Marketing AssistantMaintain www.uh.edu/admissions websiteWrite, define audience, and deliver 150 recruiting emails per year

Administer university websites and execute social media efforts to encourage communication amongst the university, current students, and prospective students.Facilitate and implement marketing strategy aimed at prospective students.

Designed and assembled widgits, webpages, wikis, blogs, and other social media resources.Researched initiative, pitched idea, and received resources to have project available at annual user conference that would plot attendees' location on a virtual map developed exclusively for event.

Assure accuracy of financial statements for outside users by preparing work papers for client databases.Reference, research, and document various areas of financial statements to complete year-end audit.