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I am proud to have built a 30-year career in the cruise industry that spans the contemporary, premium, luxury and expedition segments. I’ve served at a senior leadership level in Sales, Marketing & Operations at cruise lines and cruise-adjacent companies of all sizes in various life cycles, from scrappy start-ups to small boutique players to global industry leading travel, vacation and lifestyle brands. The path I’ve taken has equipped me with diverse experience and a broad perspective on the business. I’ve been fortunate to work for the most innovative and entrepreneurial companies who have an indisputable desire to create and a never-ending quest to improve. I thrive in this type of environment, and it has shaped my approach to business and beyond. From creating products and experiences that appeal to global consumers to identifying solutions that drive financial growth to developing strategies that influence behaviors, excite employees and keep customers coming back, I am an agent of transformational change. I am a vibrant brand-ambassador with the ability to unite people around ideas and a shared vision. My core professional strengths are cultivating treasured relationships, finding win-win solutions, thinking from a customer viewpoint and closing deals. I attribute any success I’ve had to a combination of personal determination, professional curiosity and being surrounded and supported by an exceptional network of high talent, high caliber colleagues and mentors. I love to travel the world and inspire others to do the same.EXPERTISE: • Revenue Generation & Growth• Sales & Distribution Management• Operational Excellence• Brand Strategy• Customer Experience• Product Development• Strategic Relationships• Negotiation• Industry Knowledge
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Senior Vice President, Luxury & ResortsStarboard Group Sep 2024 - PresentMiami, Florida, Us -
Vice President, Luxury DivisionStarboard Group Nov 2019 - Sep 2024Miami, Florida, Us• Developed the strategic vision for a new division within the world’s leading vacation retail company designed around the unique customer profile of luxury cruise partners. • Hand selected a multi-functional team to drive sales, marketing, operations, customer experience, merchandising and planning efforts. • Ongoing pursuit of business development, adding four new partners to the portfolio representing growth of 300%+. • Oversight of P&L responsibility for retail operations of six luxury cruise lines, representing $60M+. • Continuous evaluation of the division's performance and development of strategies for improvement and growth
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Visiting Committee MemberWvu John Chambers College Of Business And Economics Jun 2021 - PresentMorgantown, Wv, UsHonored to serve on the advisory board to the Dean & the John Chambers College of Business & Economics at West Virginia University, where I am a proud two-time graduate. -
Vice President Of Sales & Business DevelopmentVirgin Voyages May 2017 - Oct 2019Plantation, Fl, Us• Led global B2B sales & business development targeting individuals, groups and full ship charter clients in leisure and corporate markets. • Delivered a disruptive and powerful go-to-market strategy identifying key selling opportunities, primary markets and sales channels.• Designed the sales organization and hand selected a team of 25+ mixing industry veterans and new talent to ensure a fresh perspective. • Developed and managed thousands of key trade and partner relationships in the US, Canada, UK & Australia, including preferred partnerships with two of the industry’s most highly regarded consortia organizations. • Analyzed and created targeted marketing plans with strategic accounts and preferred partners. • Identified and led the creation of industry leading tools and systems to attract, qualify, educate and inspire sales partners. • Identified areas of continuous improvement and business expansion based on insights from customers and partners. -
Associate Vice President Of Sales & Business DevelopmentRoyal Caribbean Group 2014 - 2016Miami, Florida, Us• Executive leadership member of an RCG subsidiary tasked with creating an online destination marketplace to connect cruise passengers and land travelers with extraordinary experiences in destinations around the world.• Key contributor to the development of short and long-term strategies to support the overall business plan, market positioning and financial goals.• Defined sales channels and owned sales and business development strategies for B2B and B2C channels.• Developed and managed key trade and partner relationships.• Built a customer centric individual and group sales and service team and tools to support partners and direct customers.• Identified areas of business expansion based on global insights, customer and partner feedback. -
Associate Vice President Of Product Development & Strategic PartnershipsRoyal Caribbean Group 2012 - 2014Miami, Florida, Us• Supported development of innovative products, services, experiences and ship features designed to add value to the guest experience, attract new customers and drive revenue for the brand.• Negotiated and managed high value strategic relationships at the brand level including Starbucks, Coca-Cola, DreamWorks Animation, Broadway shows & celebrity chefs. • Championed the product internally and externally to create awareness and maximize profit.• Managed the execution of onboard guest marketing & communication in six languages across a fleet of globally deployed ships. • Led a team of 14 brand superstars.
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Director Of Brand Quality (Customer Experience & Engagement)Royal Caribbean Group 2010 - 2012Miami, Florida, Us• Deconstructed and reimagined a high impact department focused on continuous improvement of customer experience and elevation of service engagement levels. • Defined all brand standards, measurement methods, metrics and tools. • Increased warm & engaging personalized service results across all categories of 10%+. • Led fleet-wide problem resolution efforts to ensure customer experience was #1 when assisting guests or solving issues.
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Director Of Global Full Ship Charter SalesRoyal Caribbean Group 2005 - 2010Miami, Florida, Us• Transformed a reactive, conservative sales process into a proactive, business driving department that took calculated risks to increase profitability of ticket yields and onboard revenues.• Personally responsible for generating more than $250 million in sales for Royal Caribbean International & Celebrity Cruises. • Introduced innovative financing models and business development methods that increased results more than tenfold.• Changed the perception of the value of the channel internally with senior executives.• Recognized by travel partners and clients as a subject matter expert and champion of business relationships.• Led an exceptional team of 10 to sell, design and execute all aspects of highly customized multi-day travel programs.• Implemented training tools and incentive programs for a field sales team of 80+ to create channel ambassadors that would drive leads through travel partners and direct companies.
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Strategy & Management ConsultantSeafair Miami 2014 - 2014• Engaged to explore an expanded business model including special events and private charters, daily dinner and weekend brunch cruises and an exclusive luxury shopping gallery. • Provided guidance on leadership, management, organizational structure, go-to-market strategy, product development, profitability and overall potential. • Projections and recommendations included product offering and pricing for passage, charter, food and beverage, sponsorships and retail space; budgetary and profit and loss projections for the operation of the vessel including marine and shoreside operation; and short and long term sales & marketing strategies required to achieve goals.
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Business Development Manager, North America SalesCarnival Cruise Line 2003 - 2005Miami, Florida, Us• Defined & implemented annual sales & marketing plans with an $11 million account base to support the sale of individual and group cruises & further penetration of the brand in Westchester County & The Bronx, New York. • Identified & developed opportunities to increase corporate & leisure individual and group sales through travel agencies, national accounts, tour operators, incentive houses and direct corporate clients. • Developed the concept & sold a multi-million dollar full ship charter featuring stars of the #1 TV show, The Apprentice, with Donald Trump’s exclusive Trump World Magazine. -
Sales Manager, Event & Conference SalesThe Biltmore Hotel 2002 - 2003Coral Gables, Fl, Us• Sold, developed, planned & executed large upscale special events, weddings, parties, receptions, awards ceremonies, meetings & conferences at a AAA Four Diamond Awarded luxury golf & spa resort and national historic landmark. -
Director Of Onboard Revenue & Destination ProgramsRenaissance Cruises 1998 - 2001• Managed overall strategy, product development, operations and direct consumer sales for international pre- & post-hotel programs & onboard revenue centers for a privately held upscale cruise line. • Led a team of 10 adventure seekers to deliver unique destination, hotel and excursion programs and packages around the world to drive $75 Million annually. • Negotiated and managed relationships with global tour operators, hotel and onboard revenue concession partners.
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Office Manager, Office Of The President & Chief Operating OfficerRenaissance Cruises 1996 - 1998
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Program ManagerRenaissance Cruises 1995 - 1996
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AccountantRenaissance Cruises 1994 - 1995
Stacy Shaw Skills
Stacy Shaw Education Details
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West Virginia UniversityManagement -
West Virginia UniversityFinance
Frequently Asked Questions about Stacy Shaw
What company does Stacy Shaw work for?
Stacy Shaw works for Starboard Group
What is Stacy Shaw's role at the current company?
Stacy Shaw's current role is Senior Vice President, Luxury & Resorts.
What is Stacy Shaw's email address?
Stacy Shaw's email address is st****@****ail.com
What is Stacy Shaw's direct phone number?
Stacy Shaw's direct phone number is +130574*****
What schools did Stacy Shaw attend?
Stacy Shaw attended West Virginia University, West Virginia University.
What skills is Stacy Shaw known for?
Stacy Shaw has skills like Hospitality, Hotels, Tourism, Cruises, Event Management, Marketing, New Business Development, Strategic Partnerships, Leisure, Hospitality Management, Leadership, Sales.
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