Stacy Shaw Email & Phone Number

Miami, Florida, US

Miami, Florida, US

• Developed the strategic vision for a new division within the world’s leading vacation retail company designed around the unique customer profile of luxury cruise partners.
• Hand selected a multi-functional team to drive sales, marketing, operations, customer experience, merchandising and planning efforts.
• Ongoing pursuit of business development, adding four new partners to the portfolio representing growth of 300%+.
• Oversight of P&L responsibility for retail operations of six luxury cruise lines, representing $60M+.
• Continuous evaluation of the division's performance and development of strategies for improvement and growth

Morgantown, WV, US

Honored to serve on the advisory board to the Dean & the John Chambers College of Business & Economics at West Virginia University, where I am a proud two-time graduate.

Plantation, FL, US

• Led global B2B sales & business development targeting individuals, groups and full ship charter clients in leisure and corporate markets.
• Delivered a disruptive and powerful go-to-market strategy identifying key selling opportunities, primary markets and sales channels.
• Designed the sales organization and hand selected a team of 25+ mixing industry veterans and new talent to ensure a fresh perspective.
• Developed and managed thousands of key trade and partner relationships in the US, Canada, UK & Australia, including preferred partnerships with two of the industry’s most highly regarded consortia organizations.
• Analyzed and created targeted marketing plans with strategic accounts and preferred partners.
• Identified and led the creation of industry leading tools and systems to attract, qualify, educate and inspire sales partners.

Miami, Florida, US

• Executive leadership member of an RCG subsidiary tasked with creating an online destination marketplace to connect cruise passengers and land travelers with extraordinary experiences in destinations around the world.
• Key contributor to the development of short and long-term strategies to support the overall business plan, market positioning and financial goals.
• Defined sales channels and owned sales and business development strategies for B2B and B2C channels.
• Developed and managed key trade and partner relationships.
• Built a customer centric individual and group sales and service team and tools to support partners and direct customers.
• Identified areas of business expansion based on global insights, customer and partner feedback.

Miami, Florida, US

• Supported development of innovative products, services, experiences and ship features designed to add value to the guest experience, attract new customers and drive revenue for the brand.
• Negotiated and managed high value strategic relationships at the brand level including Starbucks, Coca-Cola, DreamWorks Animation, Broadway shows & celebrity chefs.
• Championed the product internally and externally to create awareness and maximize profit.
• Managed the execution of onboard guest marketing & communication in six languages across a fleet of globally deployed ships.
• Led a team of 14 brand superstars.

Miami, Florida, US

• Deconstructed and reimagined a high impact department focused on continuous improvement of customer experience and elevation of service engagement levels.
• Defined all brand standards, measurement methods, metrics and tools.
• Increased warm & engaging personalized service results across all categories of 10%+.
• Led fleet-wide problem resolution efforts to ensure customer experience was #1 when assisting guests or solving issues.

Miami, Florida, US

• Transformed a reactive, conservative sales process into a proactive, business driving department that took calculated risks to increase profitability of ticket yields and onboard revenues.
• Personally responsible for generating more than $250 million in sales for Royal Caribbean International & Celebrity Cruises.
• Introduced innovative financing models and business development methods that increased results more than tenfold.
• Changed the perception of the value of the channel internally with senior executives.
• Recognized by travel partners and clients as a subject matter expert and champion of business relationships.
• Led an exceptional team of 10 to sell, design and execute all aspects of highly customized multi-day travel programs.

• Engaged to explore an expanded business model including special events and private charters, daily dinner and weekend brunch cruises and an exclusive luxury shopping gallery.
• Provided guidance on leadership, management, organizational structure, go-to-market strategy, product development, profitability and overall potential.
• Projections and recommendations included product offering and pricing for passage, charter, food and beverage, sponsorships and retail space; budgetary and profit and loss projections for the operation of the vessel.

Miami, Florida, US

• Defined & implemented annual sales & marketing plans with an $11 million account base to support the sale of individual and group cruises & further penetration of the brand in Westchester County & The Bronx, New York.
• Identified & developed opportunities to increase corporate & leisure individual and group sales through travel agencies, national accounts, tour operators, incentive houses and direct corporate clients.
• Developed the concept & sold a multi-million dollar full ship charter featuring stars of the #1 TV show, The Apprentice, with Donald Trump’s exclusive Trump World Magazine.

Coral Gables, FL, US

• Sold, developed, planned & executed large upscale special events, weddings, parties, receptions, awards ceremonies, meetings & conferences at a AAA Four Diamond Awarded luxury golf & spa resort and national historic.

• Managed overall strategy, product development, operations and direct consumer sales for international pre- & post-hotel programs & onboard revenue centers for a privately held upscale cruise line.
• Led a team of 10 adventure seekers to deliver unique destination, hotel and excursion programs and packages around the world to drive $75 Million annually.
• Negotiated and managed relationships with global tour operators, hotel and onboard revenue concession partners.

Mba, Management

Bsba, Finance