Stacy Silkaitis Email & Phone Number

Rolling Meadows, Il, Us

Rolling Meadows, Il, Us

An international insurance brokerage and risk management services firm that helps employers design benefit and compensation plans that fuel growth, reduce risk, and strengthen their organization with a healthy, engaged workforce.• Develop go-to-market strategies for key thought leadership products in the U.S., Canada and U.K., including the Benefits Strategy & Benchmarking Survey, Best-in-Class Benchmarking Analysis, and Organizational Wellbeing & Talent Insights Report. • Execute complex production schedules for concurrent projects and phases with multiple stakeholders, cross-functional resources, and competing deadlines.• Create product messaging and positioning that offers competitive differentiation. • Write or sign-off on copy for all content assets, including reports, infographics, new releases, landing pages, social posts, email communications, display and print advertising, presentations, etc.• Implement an internal rollout with communications, training, supplemental field marketing and sales strategies, and sales enablement resources and tools.• Manage the external rollout via paid, earned, and owned media channels.• Measure and report on campaign performance and ROI to optimize current and future expenditure.

Schaumburg, Il, Us

Global training and consulting firm that helps sales and marketing organizations better align to create demand and increase profitable, sustainable revenues.• Created, executed, and measured the marketing plan, including collateral development, PR, advertising, speaker placements, award applications, association involvement, and trade show selection.• Established short and long-term marketing objectives to achieve targeted revenue growth goals.• Managed all aspects of marketing communications, such as website content, email marketing, direct mail, social media, placed and purchased media, and public relations.• Revamped the corporate brand through the rollout of a new logo and website.• Proposed and managed department budget.• Supervised and coached Marketing and Sales Support personnel, including assigning projects, monitoring workloads, and providing guidance and feedback.

Wheeling, Illinois, Us

Recognized global leader in the manufacturing and marketing of paper and board products for the custom framing and art materials markets.• Executed retail frame shop and distributor growth strategies through multi-channel campaigns.• Provided end-to-end campaign management for marketing initiatives, including planning, design, targeting, list management, and analytics. • Provided Product and Sales teams with customer insights, audience profiles, and target lists.• Defined CRM development roadmap, detailing requirements, managing projects, and securing buy-in.• Overhauled data collection methods to increase the ability to measure and act on customer data.• Managed a Call Center team, overseeing daily functions and developing process efficiencies, which led to an increase in productivity and profitability for the department.

Schaumburg, Il, Us

Global training and consulting firm that helps sales and marketing organizations better align to create demand and increase profitable, sustainable revenues.• Ensured adherence to brand image, messaging standards, and style guidelines.• Wrote and edited proposals, sales correspondence, reports, executive bios, newsletters, and collateral. • Collaborated with clients and internal SMEs to create and customize intellectual property for sessions, including leader guides, roadmaps, participant manuals, slide decks, and handouts.• Secured speaking and publishing opportunities to showcase executive thought leadership. • Served as process owner for marketing campaigns and leads within CRM.• Led implementation, maintenance, and support of Revenue Storm sales tools in client CRM environments.

Atlanta, Georgia, Us

Higher education institution that is part of The Art Institutes network of schools and offers degree and other academic programs in the creative and applied arts.• Coordinated special events for the Admissions and Marketing departments such as open houses, trade shows, gallery exhibits, scholarship competitions, and workshops.• Increased attendance at a key event by 58% and resulting applications by 400% over the previous year.• Managed the design and copy of marketing materials and the campus e-newsletter.• Leveraged data within the CRM to maximize the effectiveness of segmentation for lead nurturing strategies aimed at moving prospective students through the enrollment process.• Compiled reports within the CRM on the success of Admissions and Marketing initiatives.• Managed Admissions and Marketing budget of over $3M, including maintaining budget ledger, forecasting monthly spending, and planning for upcoming fiscal years.

Hoffman Estates, Il, Us

A 501(c)(3) not-for-profit organization that provides support to automotive schools in the form of student scholarships, equipment grants, and instructor support. • Built marketing pieces for curriculum sales, fundraising, and industry recruitment. • Wrote and distributed news releases, quarterly donor newsletters, and annual report.• Served as media contact.• Represented organization at key industry events and trade shows. • Designed corporate solicitation packets.• Processed donations and prepared acknowledgement and tax letters.