Stacy Silkaitis Email & Phone Number

Rolling Meadows, IL, US

Rolling Meadows, IL, US

• An international insurance brokerage and risk management services firm that helps employers design benefit and compensation plans that fuel growth, reduce risk, and strengthen their organization with a healthy, engaged.
• Develop go-to-market strategies for key thought leadership products in the U.S., Canada and U.K., including the Benefits Strategy & Benchmarking Survey, Best-in-Class Benchmarking Analysis, and Organizational Wellbeing.
• Execute complex production schedules for concurrent projects and phases with multiple stakeholders, cross-functional resources, and competing deadlines.
• Create product messaging and positioning that offers competitive differentiation.
• Write or sign-off on copy for all content assets, including reports, infographics, new releases, landing pages, social posts, email communications, display and print advertising, presentations, etc.
• Implement an internal rollout with communications, training, supplemental field marketing and sales strategies, and sales enablement resources and tools.

Schaumburg, IL, US

• Global training and consulting firm that helps sales and marketing organizations better align to create demand and increase profitable, sustainable revenues.
• Created, executed, and measured the marketing plan, including collateral development, PR, advertising, speaker placements, award applications, association involvement, and trade show selection.
• Established short and long-term marketing objectives to achieve targeted revenue growth goals.
• Managed all aspects of marketing communications, such as website content, email marketing, direct mail, social media, placed and purchased media, and public relations.
• Revamped the corporate brand through the rollout of a new logo and website.
• Proposed and managed department budget.

Wheeling, Illinois, US

• Recognized global leader in the manufacturing and marketing of paper and board products for the custom framing and art materials markets.
• Executed retail frame shop and distributor growth strategies through multi-channel campaigns.
• Provided end-to-end campaign management for marketing initiatives, including planning, design, targeting, list management, and analytics.
• Provided Product and Sales teams with customer insights, audience profiles, and target lists.
• Defined CRM development roadmap, detailing requirements, managing projects, and securing buy-in.
• Overhauled data collection methods to increase the ability to measure and act on customer data.

Schaumburg, IL, US

• Global training and consulting firm that helps sales and marketing organizations better align to create demand and increase profitable, sustainable revenues.
• Ensured adherence to brand image, messaging standards, and style guidelines.
• Wrote and edited proposals, sales correspondence, reports, executive bios, newsletters, and collateral.
• Collaborated with clients and internal SMEs to create and customize intellectual property for sessions, including leader guides, roadmaps, participant manuals, slide decks, and handouts.
• Secured speaking and publishing opportunities to showcase executive thought leadership.
• Served as process owner for marketing campaigns and leads within CRM.

Atlanta, Georgia, US

• Higher education institution that is part of The Art Institutes network of schools and offers degree and other academic programs in the creative and applied arts.
• Coordinated special events for the Admissions and Marketing departments such as open houses, trade shows, gallery exhibits, scholarship competitions, and workshops.
• Increased attendance at a key event by 58% and resulting applications by 400% over the previous year.
• Managed the design and copy of marketing materials and the campus e-newsletter.
• Leveraged data within the CRM to maximize the effectiveness of segmentation for lead nurturing strategies aimed at moving prospective students through the enrollment process.
• Compiled reports within the CRM on the success of Admissions and Marketing initiatives.

Hoffman Estates, IL, US

• A 501(c)(3) not-for-profit organization that provides support to automotive schools in the form of student scholarships, equipment grants, and instructor support.
• Built marketing pieces for curriculum sales, fundraising, and industry recruitment.
• Wrote and distributed news releases, quarterly donor newsletters, and annual report.
• Served as media contact.
• Represented organization at key industry events and trade shows.
• Designed corporate solicitation packets.