Develop strategies for the look and feel of the West Marine brand in 237 stores. Leading a team that creates, documents, and implements compelling visual presentations which support key marketing and merchandising strategies. Workflow includes sales analysis by category based on GMROS, product & fixture placement and display elements for all merchandising categories. -Direct the overall look and feel of West Marine Stores, driving customer experience across multiple merchandising categories, from marine electronics and core boating parts to apparel.-Coordinate, set, document and communicate in-store visual presentations; including new product release activities, seasonal floor sets and promotional activations via “sale” floor sets.-Solutions provider to store specific visual and merchandising challenges by partnering with cross functional teams like: executive leadership team, merchandising, assortment planning, store operations, field teams, marketing and finance.-Launching a new store format; right-sizing categories based on rate of sale per space, logical product adjacencies and alignment with West Marine brand growth principles.

Responsible for customer experience through asset development, deployment and optimizing the in-store environment. Bringing forward products and presentations that are seasonally relevant, financially responsible and customer centric while staying true to the Orchard brand positioning. * Inspired, mentored and led internal and external design resources from idea phase to commercialization on customer facing materials. * Collaborated with cross-disciplinary colleagues and leaders to drive quality design experiences and solutions across brand touch points including: promotional activations in store, identity, in-store signage, packaging and marketing/retail communications. * Optimized the success of product launches and existing product programs with effective and cost efficient signage.

Led the Visual Merchandising team to develop strategy, creation, production, distribution, and execution of the in-store experience for Orchard stores. Embraced the role of customer advocate through every physical touch point of the customer shopping experience. Championed creative strategies to deliver upon predetermined marketing and merchandising objectives. Developed neighborhood specific materials for new & remodeled stores to build relationships with customers and grow the business.

Designed, documented and delivered a creative, engaging art curriculum to all K-7 grade levels. Nurtured an exceptional education experience using a variety of teaching methods, including: direct whole group, small group circles, 1-on-1 tutoring, and blended technology tools.

Drove the strategic positioning of all 88 Orchard Supply Hardware Stores relating to customer centric environmental design, in-store branding, store theater, decor and all in-store communication including promotional, informational and navigational signage. Accountable for planning and meeting annual budget for the Visual Merchandising Team as well as new store capital assets.*Led graphic design and production teams, exterior design partners and fixture vendors to create consistent, intuitive product selection and navigational tools to improve the customer shopping experience (and result in higher sales)* Managed the development of an award winning store prototype design, opened new and remodeled stores, and set the blueprint for the company's future rapid growth plan.*Partnered with stores and operations teams to ensure brand efforts were executed in store through hands on training, concise instruction sheets, and streamlining the collateral ordering process.