Home to over 70 Columbia alumni entrepreneurs each year, Columbia Startup Lab is a collaborative facility where Columbians nurture their fledging ventures.

COR is a “lifestyle science” digital health tech company that was backed by Khosla Ventures & Founders Fund.

West is a Venture Studio with a unique structure at the intersection of brand strategy, creative, business strategy and venture capital.

-Lead worldwide strategic transformation to digital-first membership marketing model-City marketing lead in CMO LT for $37B Nike inc. business, chief architect of global 12 key city portfolio brand strategy

-Lead 65-person team overseeing digital product marketing, targeted comms, digital brand categories, social media, digital creative, performance marketing, and digital commerce content across CN/HK/TW multi-billion dollar DTC digital business-Lead marketing strategy, org design and budget planning to re-define & drive marketing operating model from campaign to platform: direct-led, data-informed, member service-centric

-Guide 50-person integrated marketing team thru re-org to manage retail, PR, influencer, events, community marketing & category brand management to drive $1B city business

-Lead quarterly, annual, & 3-year integrated brand planning, insights, & ops process to power $2B membership pilot city business

-Established role as Nike Running’s first “director of listening” to lead worldwide field studies, ethnography, commissioned research, data analytics pilots and inform strategy for $4 billion global running business.-Created concept, identified development partner, and owned production of first-ever internal Nike Running Consumer digital hub.-Analyzed consumer research to shape 3-year strategic plan, innovation strategy review, and quarterly business review processes.

-Drove the development of 5 new brand experiences to power North America’s $250 million indirect retailer e-commerce business.-Set the vision for social media strategy at wholesale that merges social platforms, mobile interaction, and digital commerce.-Managed rapid prototyping and execution of 10 in-store proof-of-concepts, and scaled 4 concepts to 30+ locations in the US.

-Developed strategy and executed in-store sales training plans and events for 60+ partner retail accounts, positioning the Nike brand for continued growth in $687 million East territory.-Engaged an average of 4,200 consumers quarterly through brand storytelling and product communication at key sport moments.-Informed internal partners with NYC marketplace insights to influence product creation/sell-thru and elevate Nike brand strategy.

-Served as the Nike product and brand expert as part of the pinnacle Running Floor team, which led to a leadership role on the successful pinnacle floor remodel of Athletic Training and Team Sports.-Led in the execution of brand marketing initiatives at the retail level, such as hosting “Live with Landon” World Cup webcast event-Oversaw training and development for a staff of 50+ which contributed to 16% increase in total running department sales, 32% of total store business

-Managed the execution of citywide membership acquisition campaigns through implementation of West Side YMCA Street Team, which focused on community awareness and generated a membership surplus of $250K in 2007.-Facilitated branch communication to family, individual, and corporate members through digital, print, and social media, resulting in a membership retention increase of 4.5% in 2007.-Founded the first-ever West Side YMCA “Run-A-Thon” which brought in over $15,000 towards the resulting $445,000+ raised for the 2008 Strong Kids Campaign.-Collaborated with department directors to develop annual integrated marketing plans, resulting in the addition of successful programs such as Youth Track & Field and the successful turnaround of programs such as Youth Basketball and Youth Soccer.

-Managed a project to create an automated database for tracking collateral posting obligations to credit default swaps.-Updated bond performance reports for monthly publication and compiled bond remittance reports for mortgage-backed securities.-Created an automated spread-maker in Excel, and participated on a team to create an automated daily High Yield pricing program (TAP).-Analyzed issues to expand High Yield pricing coverage by Bear Stearns Pricing Direct by 10%.