Stacy Thal Email & Phone Number

California, United States

At True North, I help startup founders, investors, and CMOs go to market quickly with confidence, start driving results, and adapt with expert support as they test, learn, and iterate. I've used my lean, minimum viable product or “MVP” approach to brand development and deployment with a diverse range of household-name brands, deadline-driven agencies, and growth-stage startups, including:· Meta: Worked on their $1B affordable housing initiative· Proov: Leader in understanding and democratizing hormone health for women· Hydrow: Full-body connected fitness at its most immersive· EquipmentShare: Giving contractors and construction professionals unprecedented control · Western Digital: Powering the technology of today and inspiring the innovations of tomorrow· FOCL: Empowering wellness seekers to live their best 24 hours each day· Arbor: Your remote community biographers creating authentic stories, well told· Collective Liquidity: Helping unicorn shareholders take control of their financial destiny· Nuud: Bath innovations company stripping down the way we scrub-a-dub-dub · Huddle: A disbursed agency that matches world-class creative/builder talent with founders in need· Fresh Health: Revolutionizing oral care through health tech innovation· Endex: A social investment platform with themed "playlists," like Spotify but for stocks· January.ia: Using AI to empower everyone to know their bodies deeply· Goode Health: Custom superfood supplements based on test results from your own body · Really Good Emails: The web's best email design showcase and workspace· Levain Bakery: Makers of world-famous, deliciously decadent cookies· Astro Studios: Design agency creating brands and products that define and inspire popular culture· Forshay: Curators of exceptional talent for progressive companies · Nexus Automation: Builders of custom automated robotics for Fortune Top 5 companies

Greenwich, Ct, Us

Before dozens of us got laid off, I went from outside, part-time consultant to contracted fractional creative director to full-time, in-house brand strategy lead. Provided foundational strategy, C-suite thought partnership, senior leadership, brand strategy and high-level creative concepting for all direct-to-consumer advertising and marketing touch points.- Established differentiating brand strategy which led to exponential sales, acquisition, and IPO- Provided concepting, creative direction, and outside agency management of highly successful debut OTT/TV ad campaign that yielded significant escalation in web traffic and sales- Led strategic efforts that defined and unified disparate merging brands, systems, and teams

Greenwich, Ct, Us

Directed, managed, and extrapolated all the great strategic brand foundational work we did into all marketing and advertising touch points for the brand: paid social, the continued evolution of the website/e-comm, CRM, leads emails, and blog. Managed outside agency, created and launched the brand's first OTT campaign.

Greenwich, Ct, Us

Consulted through Astro Studios to provide thought partnership around a new strategic differentiation of the brand's foundation (mission, vision, values, reasons to believe), as well as a new look/feel and voice/tone for the brand. Also provided content strategy and high-level messaging for the updated web/e-commerce experience we created for MYX.

London, England, Gb

Drove creative excellence, informed resource allocation, and budget efficiencies as part of the global digital agency’s senior leadership team. Shaped diversity and inclusion efforts that positively impacted company culture, retention, and client work. Clients included multiple Google accounts, Samsung, Facebook, and YouTube. - Transformed an underperforming group of five copywriters into a high-performing, unified, multi-office team of in-house and remote copywriters and content strategists, from junior- to ACD-level (>17) - Successfully led new business pitches from RFP response strategy, deck creation, and presentation- Led multiple-award-winning work and campaigns (California Tobacco Control Program)

London, England, Gb

Provided senior-level thought leadership, creative direction, content, and brand strategy for Beyond's full-service embedded agency within Google for their critically important Google Store offering. - Tripled the size of our CX-driven in-house and freelance copywriting/content team to exceed the evolving and escalating demands of this deadline-driven ecommerce client- Directed award-winning work (2016 Webby Award, Best in Consumer Electronics)- Led content strategy efforts that brought Google and Next hardware brands under digital roof

Sunnyvale, Ca, Us

Senior leader in Yahoo’s in-house agency which handled all B2C and B2B marketing for the benefit of Yahoo’s millions of users worldwide, as well as internal marketing for 14,000 employees globally.- Provided central thought leadership that helped reimagine the brand for the world at its 20-year mark- Scaled, led, and inspired Yahoo’s first coalesced team of in-house and contracted copywriters (>5)- Established voice/tone for all B2C and B2B efforts globally aligning the brand across all touchpoints and establishing brand consistency worldwide, differentiating in the marketplace

San Francisco, Ca, Us

Principal in-house agency creative director and project manager across all digital and print touchpoints globally for Williams-Sonoma's tentpole Pottery Barn brand, as well as Pottery Barn Teen and Dorm. - Scaled and led a team of in-house and contracted copywriters at all levels (>10)- Conducted thorough skills evaluations of junior on-staff writers to determine areas of improvement or achievement based on key performance indicators, leading to a 100% jump in retention year over year- Successfully refined the Pottery Barn brand voice for all marketing communications and international advertising campaigns, B2C and B2B to differentiate in the marketplace- Managed all 4 verticals and 15+ campaigns annually aligning voice/tone and editorial approach globally

Bentonville, Arkansas, Us

Developed and implemented editorial strategy, voice, and content for Walmart’s proprietary brand packaging, online copy, and advertising circulars. - Drove creation and strategic execution of content for Walmart’s Mainstays™ brand which held the largest proprietary share of the retail giant’s critical home category with over 3,700 SKUs annually and $4.5 billion in domestic sales (FY 2011).- Worked closely with legal department to align cross-functional teams locally and globally- Trained and mentored junior in-house copywriters; cultivated and managed remote contractor pool

Owned and operated an integrated consultancy that provided multichannel marketing and advertising solutions, public relations, web development, and content to a wide diversity of small businesses, large corporations, and individual entrepreneurs. - Gathered and managed remote teams to provide data-driven strategic brand solutions- Clients included: SFMoMA, Cisco, Oracle, RedEnvelope, City of Redwood City, Mayor Gavin Newsom, San Francisco Open Studios, Anyi Lu, Goorin Bros., American Society of Interior Designers (ASID-SF), Cornyn + Partners Advertising, Blue Bottle Coffee, Recchiuti Confections, Pottery Barn and PBteen, and Walmart.com

San Francisco, California, Us

Created compelling messaging, materials and community support for companies, organizations and causes looking to engage government officials, opinion leaders, and the public. Clients included DeVry, Rite Aid, the City of San Francisco, Glide Memorial and the YWCA of San Francisco & Marin.