Stacy Thal

Stacy Thal Email and Phone Number

Senior Brand and Creative Consultant @ Brand Brands Better
California, United States
Stacy Thal's Location
San Francisco Bay Area, United States, United States
Stacy Thal's Contact Details
About Stacy Thal

Authenticity matters now more than ever. With over two decades of expertise in brand strategy and creative direction, I help investors, startup founders, and CMOs launch, pivot, and grow differentiated brands that truly resonate with their target audiences, driving success — and ROI.I’ve worked with industry giants like Google, Meta, Walmart, and Yahoo, as well as dozens of diverse startups and SMBs. My mission is to share the hard-won insights I've gained to help my clients, their companies, and their teams create needle-moving work and fun, supportive workplaces.I SPECIALIZE IN:Brand Development | Brand Strategy | Creative Direction & Oversight | Branding & Identity | Remote Team Leadership, Growth & Management | Strategic Brand Storytelling | Outside Vendor & Agency Management | Analytical Problem Solving | Internal & External Client Relations | Strategic Communications I HAVE YEARS OF EXPERIENCE WITH:Online Marketing | Social Media Marketing | Market Research | Brand Management | Integrated Marketing | Digital Strategy | Creative Strategy | Digital Media | Online Advertising | Email Marketing | Customer Engagement Programs | Teamwork & Collaboration | Copy Editing | Concept Development I come from a looooooong line of activists, advocates, and entrepreneurs, and I bring that spirit to my work every day. My goal is to foster real, meaningful relationships in business — between myself and my clients, and between my clients, their brands, and their customers. Through strategic brand development, I focus on teasing out true market differentiation and crafting compelling brand stories that cultivate customer loyalty, drive sales, and achieve greater employee retention and attraction.Collaborating closely with diverse teams, I've been fortunate to receive awards and recognition for increasing awareness and engagement, managing multi-million dollar accounts, and driving growth across platforms.When I'm not advocating for authenticity, you'll find me diving into a great indie film, exploring genre-bending TV shows, or enjoying irreverent standup comedy. TITLE FITS INCLUDE:Head of Brand, Brand Director, Brand and Creative Lead, Head of Brand & Creative, Brand Strategy Director, Senior Brand Strategist, VP Brand, Creative Strategist, Group Creative Director, Creative Director Copy, Head of Content

Stacy Thal's Current Company Details
Brand Brands Better

Brand Brands Better

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Senior Brand and Creative Consultant
California, United States
Stacy Thal Work Experience Details
  • Brand Brands Better
    Senior Brand And Creative Consultant
    Brand Brands Better
    California, United States
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  • True North Branding
    Senior Brand & Creative Consultant
    True North Branding Jan 2020 - Present
    At True North, I help startup founders, investors, and CMOs go to market quickly with confidence, start driving results, and adapt with expert support as they test, learn, and iterate. I've used my lean, minimum viable product or “MVP” approach to brand development and deployment with a diverse range of household-name brands, deadline-driven agencies, and growth-stage startups, including:· Meta: Worked on their $1B affordable housing initiative· Proov: Leader in understanding and democratizing hormone health for women· Hydrow: Full-body connected fitness at its most immersive· EquipmentShare: Giving contractors and construction professionals unprecedented control · Western Digital: Powering the technology of today and inspiring the innovations of tomorrow· FOCL: Empowering wellness seekers to live their best 24 hours each day· Arbor: Your remote community biographers creating authentic stories, well told· Collective Liquidity: Helping unicorn shareholders take control of their financial destiny· Nuud: Bath innovations company stripping down the way we scrub-a-dub-dub · Huddle: A disbursed agency that matches world-class creative/builder talent with founders in need· Fresh Health: Revolutionizing oral care through health tech innovation· Endex: A social investment platform with themed "playlists," like Spotify but for stocks· January.ia: Using AI to empower everyone to know their bodies deeply· Goode Health: Custom superfood supplements based on test results from your own body · Really Good Emails: The web's best email design showcase and workspace· Levain Bakery: Makers of world-famous, deliciously decadent cookies· Astro Studios: Design agency creating brands and products that define and inspire popular culture· Forshay: Curators of exceptional talent for progressive companies · Nexus Automation: Builders of custom automated robotics for Fortune Top 5 companies
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  • Myxfitness
    Director, Brand Strategy - Myx+Openfit
    Myxfitness Jun 2021 - Jan 2022
    Greenwich, Ct, Us
    Before dozens of us got laid off, I went from outside, part-time consultant to contracted fractional creative director to full-time, in-house brand strategy lead. Provided foundational strategy, C-suite thought partnership, senior leadership, brand strategy and high-level creative concepting for all direct-to-consumer advertising and marketing touch points.- Established differentiating brand strategy which led to exponential sales, acquisition, and IPO- Provided concepting, creative direction, and outside agency management of highly successful debut OTT/TV ad campaign that yielded significant escalation in web traffic and sales- Led strategic efforts that defined and unified disparate merging brands, systems, and teams
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  • Myxfitness
    Fractional Creative Director
    Myxfitness Aug 2020 - Jun 2021
    Greenwich, Ct, Us
    Directed, managed, and extrapolated all the great strategic brand foundational work we did into all marketing and advertising touch points for the brand: paid social, the continued evolution of the website/e-comm, CRM, leads emails, and blog. Managed outside agency, created and launched the brand's first OTT campaign.
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  • Myxfitness
    Brand Strategist/Creative Director, Copy
    Myxfitness May 2020 - Aug 2020
    Greenwich, Ct, Us
    Consulted through Astro Studios to provide thought partnership around a new strategic differentiation of the brand's foundation (mission, vision, values, reasons to believe), as well as a new look/feel and voice/tone for the brand. Also provided content strategy and high-level messaging for the updated web/e-commerce experience we created for MYX.
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  • Beyond
    Creative Director
    Beyond Apr 2018 - Jan 2020
    London, England, Gb
    Drove creative excellence, informed resource allocation, and budget efficiencies as part of the global digital agency’s senior leadership team. Shaped diversity and inclusion efforts that positively impacted company culture, retention, and client work. Clients included multiple Google accounts, Samsung, Facebook, and YouTube. - Transformed an underperforming group of five copywriters into a high-performing, unified, multi-office team of in-house and remote copywriters and content strategists, from junior- to ACD-level (>17) - Successfully led new business pitches from RFP response strategy, deck creation, and presentation- Led multiple-award-winning work and campaigns (California Tobacco Control Program)
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  • Beyond
    Editorial & Content Lead @ Google
    Beyond Sep 2015 - Apr 2018
    London, England, Gb
    Provided senior-level thought leadership, creative direction, content, and brand strategy for Beyond's full-service embedded agency within Google for their critically important Google Store offering. - Tripled the size of our CX-driven in-house and freelance copywriting/content team to exceed the evolving and escalating demands of this deadline-driven ecommerce client- Directed award-winning work (2016 Webby Award, Best in Consumer Electronics)- Led content strategy efforts that brought Google and Next hardware brands under digital roof
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  • Yahoo
    Senior Manager Of Copywriting, Brand Creative Group
    Yahoo Jul 2014 - Jun 2015
    Sunnyvale, Ca, Us
    Senior leader in Yahoo’s in-house agency which handled all B2C and B2B marketing for the benefit of Yahoo’s millions of users worldwide, as well as internal marketing for 14,000 employees globally.- Provided central thought leadership that helped reimagine the brand for the world at its 20-year mark- Scaled, led, and inspired Yahoo’s first coalesced team of in-house and contracted copywriters (>5)- Established voice/tone for all B2C and B2B efforts globally aligning the brand across all touchpoints and establishing brand consistency worldwide, differentiating in the marketplace
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  • Pottery Barn
    Editorial Manager
    Pottery Barn Jul 2012 - Jun 2014
    San Francisco, Ca, Us
    Principal in-house agency creative director and project manager across all digital and print touchpoints globally for Williams-Sonoma's tentpole Pottery Barn brand, as well as Pottery Barn Teen and Dorm. - Scaled and led a team of in-house and contracted copywriters at all levels (>10)- Conducted thorough skills evaluations of junior on-staff writers to determine areas of improvement or achievement based on key performance indicators, leading to a 100% jump in retention year over year- Successfully refined the Pottery Barn brand voice for all marketing communications and international advertising campaigns, B2C and B2B to differentiate in the marketplace- Managed all 4 verticals and 15+ campaigns annually aligning voice/tone and editorial approach globally
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  • Wal-Mart Stores, Inc.
    Copy Manager
    Wal-Mart Stores, Inc. Nov 2008 - Jun 2012
    Bentonville, Arkansas, Us
    Developed and implemented editorial strategy, voice, and content for Walmart’s proprietary brand packaging, online copy, and advertising circulars. - Drove creation and strategic execution of content for Walmart’s Mainstays™ brand which held the largest proprietary share of the retail giant’s critical home category with over 3,700 SKUs annually and $4.5 billion in domestic sales (FY 2011).- Worked closely with legal department to align cross-functional teams locally and globally- Trained and mentored junior in-house copywriters; cultivated and managed remote contractor pool
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  • Bonobo Integrated Marketing
    Founder, Creative Director
    Bonobo Integrated Marketing Sep 1999 - Nov 2010
    Owned and operated an integrated consultancy that provided multichannel marketing and advertising solutions, public relations, web development, and content to a wide diversity of small businesses, large corporations, and individual entrepreneurs. - Gathered and managed remote teams to provide data-driven strategic brand solutions- Clients included: SFMoMA, Cisco, Oracle, RedEnvelope, City of Redwood City, Mayor Gavin Newsom, San Francisco Open Studios, Anyi Lu, Goorin Bros., American Society of Interior Designers (ASID-SF), Cornyn + Partners Advertising, Blue Bottle Coffee, Recchiuti Confections, Pottery Barn and PBteen, and Walmart.com
  • Davis & Associates Communications
    Account Executive
    Davis & Associates Communications 1999 - 1999
    San Francisco, California, Us
    Created compelling messaging, materials and community support for companies, organizations and causes looking to engage government officials, opinion leaders, and the public. Clients included DeVry, Rite Aid, the City of San Francisco, Glide Memorial and the YWCA of San Francisco & Marin.
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Stacy Thal Skills

Copywriting Creative Direction Advertising Brand Development Marketing Email Marketing Team Leadership Content Development Integrated Marketing Marketing Communications Online Marketing Editing E Commerce Editorial Corporate Communications Seo Social Media Team Management Creative Collaboration Public Relations Strategy Art Direction Video Product Marketing Content Marketing Web Marketing Brand Implementation Conceptualizer Branded Content User Experience Creative Strategy Analytical Skills Digital Marketing Brand Awareness Digital Media Web Content Writing Creative Problem Solving Storytelling Design Thinking Website Development Strategic Creative Development Creative Conception Web Content Creation Brand Strategy Brand Identity Content Design Integrate Marketing Brand Management Content Strategy Brand Developement Online Advertising Video Development Direct Marketing Catalog Development Press Releases Brochures Packaging

Stacy Thal Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Social Science

Frequently Asked Questions about Stacy Thal

What company does Stacy Thal work for?

Stacy Thal works for Brand Brands Better

What is Stacy Thal's role at the current company?

Stacy Thal's current role is Senior Brand and Creative Consultant.

What is Stacy Thal's email address?

Stacy Thal's email address is st****@****ell.net

What is Stacy Thal's direct phone number?

Stacy Thal's direct phone number is +141564*****

What schools did Stacy Thal attend?

Stacy Thal attended University Of California, Berkeley.

What skills is Stacy Thal known for?

Stacy Thal has skills like Copywriting, Creative Direction, Advertising, Brand Development, Marketing, Email Marketing, Team Leadership, Content Development, Integrated Marketing, Marketing Communications, Online Marketing, Editing.

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