Stacy Turner Email & Phone Number

United States

Santa Ana, CA

• Manage multi-million dollar industrial respiratory business (breathing apparatuses) including strategic planning, lifecycle management, profitability, value pricing, and demand planning.
• Grew channel revenue double digits while category declined by identifying and infiltrating new industrial market segments. Worked closely with sales team to understand and meet diverse customer needs.
• Selected for prestigious Strategic Marketing Planning training and project team overseen by CMO. Serve as project team leader to identify, develop, and launch innovative product (2013).
• Spearheaded creation of new global product that is forecasted to decrease COGS and increase profit margin via economies of scale. Partnered with Chinese R&D team and product managers globally to develop.
• Wrote and published white paper in trade magazine regarding importance of respiratory equipment fit, which led to an increase in brand awareness, new business leads, and ultimately revenue.
• Conducted detailed sales and competitive data analysis. Presented pricing and product recommendations to management, which were accepted. Developed annual forecasts for use by sales, manufacturing, and finance.

Irvine, CA

• Promoted to manage multi-million dollar business (skincare, nutrition, environment, rest & relaxation and fitness categories) within North America, Europe and Australia for multi-level marketing company.
• Grew business over two years by identifying and launching numerous new products based on consumer insights and category trend analysis.
• Selected to serve on executive advisory committee to evaluate business strategy, sales results, and new ideas.
• Developed strategic marketing plans with detailed competitive analysis, new products, budgets, forecasts, and messaging. Led cross-functional team of R&D, manufacturing, legal, and design to seamlessly execute plans.

Irvine, CA

• Conducted detailed market analysis, which successfully drove future marketing initiatives.
• Trained distributors on new products, pricing, and features. Created compelling product sales presentations.

Anaheim, CA

• Managed all product marketing for camera case line with 10 SKUs. Established and executed creative strategy for marketing promotions including packaging design, POS, catalogues, sales guides, and product sheets.
• Oversaw all international packaging and collateral production to ensure brand consistency globally.

Los Angeles, CA

• Worked closely with Senior Publicist to write key television press releases and to assist with major events.