This start-up nonprofit organization offers programs that benefit those in need and works to improve lives throughout the community. In addition to contributing to organization launch activities, I head up the Marketing Department and facilitate outreach activities that increase program awareness and promote community participation. • Devised strategies to improve processes increasing operational efficiency • Reduced operational expenditures by 30% by leveraging outsourced services • Resolve CRM end-user issues and configured systems in a virtual environment

A B2B-focused authority-based marketing firm that leverages industry expertise and proven sales strategies to help clients grow their business with high-value customers. My role supported new and existing clients, helping them to reach their revenue goals and growth initiatives.• Hybrid hunter farmer role, proactively grow the business and farm key accounts• Initiate and execute direct-sales programs to grow market share and profits• Develop strategies to generate revenue from existing accounts • Maintain a high level of understanding of the needs of each client to ensure they are met• Ensure that the end-to-end sales cycle is executed in alignment with strategy• Create proposals and fine-tune their flawless delivery and presentation• Engage clients at all levels to strengthen and develop a flourishing relationship

FunnelProfit is a B2B-focused lead generation and authority-based marketing firm that leverages multi-channel campaigns to help clients grow their business with high-value customers. My role led execution and management of outbound lead generation campaigns for technology and professional services clients. Additional responsibilities included client on-boarding, delivering call/email campaigns, targeting, list building, performance reporting and facilitating the lead generation team.

The Customer Success Manager collaborates with new customers to configure the sales enablement platform to support their sales processes. Additionally, the CSM provides training and tech support to ensure optimal use of the solution features and functionality. This includes digital content development, creating customized sales playbooks, talking points, developing landing pages and HTML emails for client digital campaigns.

As Sales Development Manager, my responsibilities included Salesforce database administration and digital marketing using Genoo Marketing Automation tool. I focused on developing a pipeline of new sales opportunities and nurtured through qualification and supported existing accounts. Conducted heavy outbound lead generation, opportunity identification, qualification and hand-off to sales.

Engaged by the Founder of this award-winning website design company to improve processes in a series of strategic initiatives. Sequentially, I was on-call 24/7 to ensure on-time, on-target delivery of digital campaigns to 60k subscriber database monthly, using their complex and highly ineffective set of procedures. Once deep insight of needs and understanding inefficiencies, I was appointed as Project Charter to evaluate, select and procure marketing automation software. The initiative was met with success with the integration of Pardot to their Salesforce Lightning Enterprise environment.• Administered Salesforce database, custom objects, formulas, validation rules, workflows, process builder, approvals, assignment rules, and execute date hygiene • Improved SaaS environment by modifying existing software to correct coding errors, upgrade interfaces and improve operational efficiency• Investigated new and emerging marketing automation software technologies with extensive evaluation of 5 solutions, implemented and tested in live scenarios• Simultaneously executed monthly digital marketing to 60k targets using several disparate systems under stringent timelines. On call 24/7 to ensure the success of this project

Planned, organized and executed 50+ marketing campaigns in 6 months generating $800k in closed revenue and $2.5m in qualified pipeline revenue. Developed sales and account management best practices in SugarCRM and facilitated standardization across all departments. Sales data cleanse and database refresh.

Identified, modeled, and evaluated merchant processing sales opportunities to improve customer acquisition and retention. Gathered intelligence on customer behavior and used data to communicate a relevant value proposition. Used customer-centric data analysis, visualization, and predictive modeling methods to identify and qualify new low risk merchant accounts. Collaborated with management teams on strategic accounts and large-scale initiatives to facilitate data-driven target marketing programs.

B2C inside sales for renewable energy usage and incentive utilization. Closed $300k in sales revenue within the first month, standardizing performance benchmarks for the sales department. Financing qualification for 20 year term solar equipment lease. Customized the preliminary design of renewable energy systems for solar engineering and installation teams.

Demand generation supporting Sybase IQ Business Development Director. Supported SAP Executive Sales SLED, DoD teams. Ranked Top Producer for Meraki Networks campaigns 12 consecutive months, delivering over 200 sales qualified leads, Event registration, awarded MVP by Microsoft’s for exceptional performance on their Roadmap Event Series,