At Pacha Soap Co, I led the commercial sales strategy and sales team, reporting directly to the CEO. As a member of the executive leadership team, I influenced key company decisions, presented to the board, and cultivated executive relationships with key customers and industry partners.Leading by example, I prioritize team development and set a high bar of excellence, leveraging my diverse leadership experience across brand, retail, and marketing services. I recruited, led, and motivated the sales team, expanded into new key customers, and strengthened top customer relationships, resulting in significant revenue growth and the launch of numerous co-created SKUs.

I am very proud to have led the sales organization at Hand in Hand. In my first year, I built the sales team from the ground up, played a key role in the sale to Bain Capital, established processes for S&O, trade planning, and product development, led our participation at Expo East, and launched new products in thousands of stores. We all wear a lot of hats, in addition to sitting on the Leadership Team, developing the company strategy, I also manage key sales accounts and have developed our business into new retailers and channels.

I joined the Leadership Team in this new company role, where I established our digital media product. This included building a saleable and differentiated solution, identifying and qualifying partners, creating the P&L and annual sales goal then partnering with sales to achieve it, developing sales and marketing content, and assisting the sales team in pitches.

In this new company role, I developed the innovation strategy and roadmap for Insignia. This positioned the 20-year-old static media company to launch 13 new products delivering incremental profitable sales, resulting in the company’s best sales year. This represented over $5.0 million in sales, an increase of $4.8 million.I led the innovation team, developed the NPD process, created, and managed the P&L for each new product, and partnered with sales to achieve annual targets.

In this new company position, I guided the coordination and execution of wellness merchandising initiatives while supporting wellness strategy creation, this included evaluating the current state of the business and benchmarking the competition to shape the strategy for the future. Key accomplishments in this role were: 1. Launching a healthy checkout, where I planned, executed, and iterated a wellness checkout test based on guest insights and category growth to fuel strategy.2. Developing an omnichannel enterprise-wide marketing event using a guest-focused strategy to influence asset owners and capture in-store space, circular placement, and digital assets delivering wellness market share gains and was recognized with SVP award for the successful execution.

Developed and executed the in-store and e-Commerce assortment, merchandising, and promotional strategies for each business with annual sales exceeding $600M. Pillars of my success included a guest-relevant strategy, a robust innovation pipeline, and win-win vendor partnerships. Key accomplishments include:1. Being recognized with the Sustainability Award for leadership on the Target Sustainable Product Standard.2. Creating a sustainable growth strategy in Natural Cleaning leading to sizeable category sales and share growth.3. Designing a robust innovation pipeline supporting the continued growth of Natural Cleaning including co-creating new products with Method, Seventh Generation, Mrs. Meyer’s, & Greenworks. 4. Collaborating with key vendors to build and deliver goals, this included co-development of exclusive items, creation of differentiated promotions, and support of category resources. Key Vendors include P&G, SCJ, Clorox, RB, Kraft, & Sargento.

Managed the retail shelf for 1,600+ grocery stores in a five-state territory through managing a team of 10+ retail service providers along with responsibility for wholesale and retail accounts. Received John S Campbell Sales Excellence Club award for exceeding annual sales goals.

In this new company position, my focus was business development. I was tasked with the development of a new portfolio of clients with a new portfolio of products to sell. I successfully generated leads, qualified companies, and developed a new customer base.