Account Manager
CurrentProvides project management, data analysis, projections and tracking to support practice objectives, business development strategies, and incorporation of effective solutions utilizing Fuel Medical’s best practice approach. In conjunction with other applicable members of the team, facilitates member strategic planning with oversight of a wide range of marketing processes and projects. Key Responsibilities:• Understand practice objectives, track performance, and identify areas for improvement to help coach members and their staff to meet and exceed their goals.• Construct and present growth strategies for each member• Through the development and active management of a Strategic Plan, evaluate the financial aspects of identified goals and key performance indicators (KPIs) for individual practices and construct recommendations and budgets to achieve them.• Develop and formulate various marketing materials and strategies; internal collateral, direct mail, print advertising, social media, SEM/SEO, internal/external referral promotions, member communications and event coordination, etc.• Simultaneously coordinate multiple work orders for a variety of member marketing projects.• Gain functional understanding of all company programs in order to recommend/support integration in members’ offices.• Negotiate media rates for newspaper, broadcast advertising and execute advertising campaigns.• Obtain and analyze the response data for all marketing efforts to determine ROI.• Collaborate closely with Creative team to produce new marketing materials and/or adapt and customize existing outreach programs.• Coordinate new website development and/or modification with Digital Strategy team.• Build and maintain strong relationships with internal and external key contacts to ensure proper messaging of company beliefs and service offering.