Set up the project from an idea to help horses and people better understand each other to a distantly coordinated team-run business:- Developed relations with world-wide known equestrians and horsemen, as well as the biggest equestrian publishing houses to acquire the rights for books publishing. Negotiated terms and conditions- Ensured business legacy: signed contracts for rights purchasing; ensured taxes and royalty payments- Set up business processes- Hired and trained the team- Published books, including translation, proofreading, layouts, and printing- Created audiobooks, including translation, voicing, and recording - Established web presence: website, social media, and professional communities. Set up and run communication strategy- Set up and run media and social media promotion and advertisement- Organized and ensured sales in Russia, Ukraine, and other CIS countries. Led business development- Set up business processes to ensure annual 4 - 5 books release

August 2020 - Current Partner and AdvisorInvolve in strategic and crises casesAct as a coach and advisor for team and clientsEnjoy looking at the success of the team created and developed April 2013 – August 2020General Manager – Managing PartnerLed and scaled up the business:Led agencies integration after RMC agency acquisition: merged and aligned the teams, ensured clients retentionConceptualized and implemented business processes for the business to be 100% team-runDeveloped and implemented business development strategy: 70% of clients are large international companiesLed, coached, and mentored the team to be creative, professional, responsible, and credible: Agency won several national and international awards for best communication campaignsCoached and mentored a team member to overtake the GM’s position and successfully lead the agencySelected Results in figures:90% of team members and 100% of clients retained at agencies merge after RMC agency acquisitionGot into the TOP 10 communication agencies in a year, remain in TOP10 over the yearsGained the trust of 100+ new clientsRanked #2 of most successful women in PR and Communication businessSelected agency awards:Best Launch of 2021 by European Excellence Awards for Sony Play station launch in Ukraine2nd Place in Best public projects Eventiada IPRA GWA for Epson’s “School of the Future”8 Mio+ media reach for OSCE’s “16 Days Of Activism Against Domestic Violence”6.6 Mio of media and digital reach in Cloud & AI Campaign for Microsoft Ukraine 20 mln. of media reach for S a n o f i’s & U C M S’s “Multiple Sclerosis: An era of New Opportunities” press conference700+ units of media content in a month for the European Boxing Championship hosted by The Boxing Federation of Ukraine

Set up and run the organization:- Conceptualized the organization’s structure and processes in Ukraine to meet the basic principles: cost-effectiveness, transparency, adjustability, and competence. Conceptualized basic instruments to be usable, convenient, transparent- Set up operations from concept to a functioning system within one month in a situation of war. - Together with the team:- Created a system for collecting help requests. Set up a database of stables and horses in need- Set up a transparent system of humanitarian aid distribution, including creating a priority matrix, setting up logistics- Actualized data on certified equine veterinarians and their available services. Set up a database. - Organized equine evacuation process from war zones: Created an "electronic queue", organized transportation help- Set up and coordinated operations of 2 free evacuation stables for 40 and 60 places in the western part of Ukraine- Created an electronic map database of evacuation stables in Ukraine, ready to host refugees on their way- Created a database of shelters in Europe ready to host Ukrainian refugees- Set up a transparent reporting system - Acquired and maintained expertise on actual equestrian community needs in the situation of war: Run and made public surveys - Set up and maintained network and information channels and connections: able to promptly actualize the equestrian needs at any given point of time to set correct priorities for the organization- Acted as a spokesperson for the Foundation- Supported fundraising activities: generated ideas and ways of realization, leveraged executionSelected Results in figures:- 1,000+ tonnes of humanitarian aid for 5000+ horses delivered- 500+ horses relocated within Ukraine / evacuated abroad- coordiane 2 free evacuation sables- 3 surveys were run and made public- 32 publications in world equestrian media and SM - 1 press release effectiveness - USD 50,000 grant engaged

General Manager Overtook agency in crisis and brought to growth:Reorganized business. Reached the break-even point in 2012 despite the deep 2008 year crisis. Turned business into profit by 2013 Set up agency standards and processes. Designed business processes for the business to be team-run and scalableAligned, trained, and coached the team: the agency recognized as the best agency in serviceDeveloped and implemented PR and communication strategy, set up and ensured agency promotionEnsured steady business development and growthSelected Results in figures:Over 50 new clients and projects acquired Two national PR awards for the most efficient communicationAn international award for the best anti-crisis communication in Europe in 2009

Developed business plans and sales strategies for two glossy magazines, oversaw redesign, led the company to pfofitability. Managed a total of 10 staff.

PR and communication consulting.

Developed and implemented a PR strategy for a network of 4 regional offices. Highlights: high-profile project launch event, major international conference on poverty issues in Central and Eastern Europe and CIS, and presentation of nation's first rural poverty research.

Ran the magazine, from content to sales and distribution. Created and implemented a new concept of the magazine. Created and edited content, managed writers pool, implemented a sales strategy.Kyiv Mohyla Business School [kmbs] is a school of intellectual and spiritual stretching that inspires leaders. It was established in 1999 in of the oldest universities in Eastern Europe – Kyiv Mohyla Academy. The School is essentially built from scratch: a chair borrowed from a nearby classroom, a home PC brought to the office, and a big dream – to create Ukraine's best business school. Innovativeness, practice-orientation and demanding approach are key differentiation points of kmbs.

Centre for Political and Legal Reforms is an analytical centre and nongovernmental nonprofit organization founded in November 1996 to facilitate the reforms in political and legal spheres in Ukraine through performing analytical research, preparation of drafts, conducting independent legal examination of drafts, holding seminars and conferences and distribution of legal information.