Staffo Dobrev Email & Phone Number

Washington, DC, US

• Built and led a team of marketers, engineers and external agencies to effectively communicate Wanderu’s value propositions and core brand values across various consumer-facing platforms and channels, including product.
• Conceived and launched Wanderu’s email marketing efforts. Under my leadership, email has become the company’s 2nd biggest marketing channel with a yearly revenue growth of 150%+.
• Took over and overhauled SEO content creation, growing organic traffic and leading to the highest quarterly net revenue in the company’s history.
• Developed and launched a first-of-its-kind annual ground travel awards campaign, increasing brand visibility among key target audiences and cementing Wanderu’s position as an industry leader.
• Plan, strategize and execute on quarterly growth OKRs in line with executive guidance and yearly KPIs.
• Build and forecast marketing budget according to yearly goals, available resources, and potential ROI.

Boston, MA

• Created, launched and managed in-house PR program, building relationships with key journalists and securing ongoing coverage in leading news, lifestyle and industry outlets. Results included front cover feature of.
• Built and implemented content marketing strategy, yielding 100+ mentions and inbound ‘follow’ links from local, national and international media outlets per calendar year.
• Ideated and developed marketing campaigns via both traditional (OOH, broadcast, print) and digital (SEM, social, affiliate) channels, managing design, copywriting and distribution.

Los Angeles, CA

• Professional internship during graduate school:
• Drafted story pitches to journalists, compiled client memos and prepared media lists.
• Wrote press releases and talent biographies.
• Designed press kits for clients.
• Organized special events and assisted lead publicists on red carpet.

Los Angeles, CA

• Professional internship during graduate school:
• Reached out to media and organizations to set up promotional events for major motion picture releases.
• Assisted in the organization and execution of red carpet film premieres, screenings and special events.
• Brainstormed creative ideas and conduct research.

London, United Kingdom

• Professional internship during graduate school:
• Wrote press releases and feature articles.
• Designed tool kits and compiled materials for journalists.
• Pitched stories to editors and performed media drops.
• Assisted during red carpet events.

Los Angeles, CA

• Professional internship during graduate school:
• Conducted media monitoring and compiled press clippings.
• Assisted in special events organization and red carpet coordination.
• Drafted pitches to editors/journalists and put together press lists.
• Followed up with media outlets and managed incoming calls.

London, UK / Sofia, Bulgaria

• ZBS was a British-Bulgarian company focusing on fashion retail and retail real estate. The company's projects and franchises included French Connection, Mexx, Oasis, Warehouse, OVS, Peacocks London, and Labels for Less.
• Ran full service in-house marketing agency for 10+ fashion retail brands across OOH, broadcast & print advertising, PR, CRM, SEO, paid & organic social, direct mail, guerilla, and remarketing channels.
• Organized and moderated press conferences and media events, acting as official brand spokesperson.
• Drove cross-channel revenue attribution, incorporating LTV into spend decisions to lift overall ROAS.

New York, NY

• Polina Fashion was a boutique public relations and event management firm in New York City, specializing in fashion, retail and lifestyle brands.
• Assisted in developing and executing strategic communication campaigns for high-end fashion and lifestyle brands.
• Planned and produced special promotional events, and provided on-site event coordination.
• Secured coverage and product placement in leading media outlets and programs, including ABC’s “Dancing with the Stars,” NBC’s “Today,” Vogue, InStyle, The NY Post, and many others.

Garden City, NY

• As the leading student media technologist at Adelphi University's Faculty Center for Professional Excellence, I performed the following tasks:
• Planned and coordinated special events and educational IT seminars.
• Organized video coverage of events.
• Digitized and edited video material to create DVDs and/or upload to streaming server.

New York, NY

• Professional internship during undergraduate school:
• Planned and organized special VIP events and promotional initiatives.
• Procured sponsorships and secured media coverage.
• Compiled guests lists and sent out event invitations.
• Edited articles for The Fashion Reporter blog.

Master Of Arts (Ma), Strategic Public Relations

B.A., Communications, Journalism, English