Ben Staley Email & Phone Number

Newton, MA, US

Leading Americas demand gen and alignment across marketing, sales, and channel.

New York, NY, US

Boston, Massachusetts, US

Lead growth marketing and marketing operations for category-creating Series B SaaS company.

Jackson, WY, US

• First full-time marketing hire at the company. Responsible for building marketing from the ground up to include: Brand, social and content, ABM strategy & execution, BDR function and employee engagement branding
• Drove >70% contribution of FY22 new logo sales pipeline through integrated ABM campaigns
• Created >$2M in new logo pipeline in first 9 months
• Led Salesforce partnership strategy; responsible for onboarding, nurturing and expansion of new vertical technology partnerships
• Member of executive leadership team and drove team operating cadence including company OKRs and reporting, sales forecasting and strategy offsites
• Tech stack: WordPress, Pardot, 6Sense, SalesLoft, ZoomInfo

San Antonio, Texas, US

Reporting directly to the Rackspace global Chief Communications & Marketing Officer (CCMO), work across all marketing functions--CCMO and regions--driving strategy, insights and alignment.Lead team with key responsibilities:-Lead partner marketing strategy and MDF programs with the world-class technology brands like: AWS, Google Cloud, Microsoft, Dell.

San Antonio, Texas, US

Industry awards recipient:2020 B2B Innovator2019 Top 20 Revenue Marketer2019 Google Display Excellence (Finalist)Lead a team of passionate, world-class Marketing Rackers responsible for North America demand gen campaign strategy, program design and execution, digital marketing, marketing operations (including marketing automation), and global martech..

San Antonio, Texas, US

• Accelerated digital demand generation efficiency improvements, lowering cost-per-lead by -33% and cost-per-opportunity by -38% in 12 months
• Drove consistent quarter-over-quarter increases in total leads and opportunities while reducing spend by >50% year-over-year
• Directly managed, hired and developed team of 4 with budget responsibility of >$4M including more than $1M in partner MDF
• Implemented and drove marketing planning and interlock process encompassing sales, product, brand/corporate marketing and demand gen

San Antonio, Texas, US

• Significantly increased year-over-year business impact while reducing spend by more than 20%>16% reduction in cost-per-lead>8x increase in MQL-to-TQL conversion rate>60% increase in new logo pipeline with 11% increase.
• Generated the most marketing program-sourced new logo TQLs in Q2’17 over the previous 10 quarters
• Team and organizational leadership of integration activities through company’s largest acquisition--Datapipe

San Antonio, Texas, US

• (Held various field and segment marketing roles, including: managed virtualization product line, and Midmarket, Commercial and Install Base sales segments)
• Accelerated install base growth in 2016 by increasing marketing-sourced opportunities and pipeline year-over-year, with opportunities growing by 43%
• Achieved >100% sales target with Midmarket acquisition sales organization in Q4’15, in first full quarter of direct marketing alignment, representing the team's first quarter exceeding target
• Successfully implemented marketing technology platform Integrate:>Increased lead velocity by 5x while simultaneously decreasing cost-per-lead by 50.1%>Decreased by 40 hours/month non-core marketing activities for.

San Francisco, California, US

• Generated $2.7M of marketing-sourced revenue in Q2’13 for North America
• Consistently over-attained quarterly MQL target while maintaining >60% sales acceptance rate for supported field sales regions
• Owned worldwide marketing automation and webinar platforms:>Performed migration from Marketo to Eloqua>Directly managed Database Marketing Assistant>Increased outbound email click-through rates by 114% and open rates.
• Created marketing dashboards delivered weekly to C-suite, aggregating data from Salesforce, Marketo/Eloqua, Google Analytics and Excel
• Established processes, KPIs and reports for organization’s first inside sales force

New York, NY, US

• Owned all marketing efforts for tech startup:>Oversaw cross-functional web team through site redesign including SEO strategy>Owned email marketing platform and programs>Developed event marketing strategy and managed.
• Responsible for new customer sales and managed company’s global portfolio of 75+ licensed accounts>Closed Userplane’s first new business enterprise accounts in 3+ years within first 20 months; in March 2012>Sold single.

Nashville, TN, US

• Revolutionized Workrite’s Salesforce.com CRM:>Developed custom objects to streamline business processes>Created reports enabling sales and marketing teams to manage pipeline lifecycle and track ROI
• Managed end-to-end logistics and expenses for more than 30 regional, national and international trade shows annually
• Oversaw website including implementation of Google Analytics, and launched AdWords campaigns
• Built and launched Workrite’s first email marketing database and program

Troy, MI, US

• Increased efficiency of team’s data-verification process by independently developing data-checking systems in Excel
• Verified data accuracy and proofread client (auto manufacturers) deliverables, executive summaries, and presentations
• Coordinated team assignments for the review of complex data sets; completed time-sensitive cross-departmental tasks

B.S. / B.A.;, Business Administration (Marketing) / Spanish

Study Abroad, Spanish

Education record