Dimitar Stalimirov Email & Phone Number

Sofia, Bg

As Director of Brand Marketing at Nexo, I lead the development and execution of strategic brand initiatives that drive business growth and amplify our visibility in the digital finance sector. I guide our brand's strategic and creative direction, spearheading a comprehensive brand evolution project that aligns with the company's long-term vision and market positioning.I participate hands-on in the planning and execution of various marketing initiatives, leading teams across content, design, and localization. I collaborate with cross-functional teams in social media, influencer marketing, direct, and performance marketing to ensure our evolving brand identity is consistent and impactful across all channels, setting the stage for Nexo's next phase of growth in the digital finance landscape.

Sofia, Sofia City, Bulgaria

As Creative Director at Nexo, I brought a creative mindset to the world of crypto and finances, expanding our global presence. I led the Content and Design teams to elevate the brand's visual identity and tone of voice, while spearheading brand awareness and go-to-market campaigns across social media, direct communication, and paid advertising.Joining during the 2022 market crash, I played a crucial role in crafting crisis communication strategies. I pushed to shift the narrative to focus on Nexo's strong fundamentals, emphasizing our robust business model and superior risk management. This approach ultimately distinguished Nexo from competitors like Celsius, BlockFi, and FTX, reinforcing our position as a stable and trustworthy player in the digital asset space.

Sofia, Sofia City, Bulgaria

Under my leadership, DNA Sofia maintained its position as one of the leading advertising agencies in the market, achieving significant growth in revenue (its best financial year), client portfolio, and team size. My responsibilities included:- Developing and implementing short to mid-term business strategies- Forecasting revenues and managing financial performance- Fostering and maintaining high-level professional partnerships- Leading and mentoring teams to deliver exceptional client resultsI left the company and the advertising industry in pursuit of bigger challenges with global impact.

Sofia

I was leading the creative team in delivering innovative, out-of-the-box solutions for our clients. My responsibilities included idea generation and evaluation, client presentations, and strategic brand development.Key achievements:- Developed and implemented a groundbreaking brand strategy for METRO Bulgaria, resulting in increased brand affinity and revenue growth for four consecutive years.- Established a long-lasting partnership with Raiffeisenbank Bulgaria, consistently positioning them as the most innovative brand in the banking sector.I also developed creative strategies and executed campaigns for brands such as IQOS, HP, Piraeus Bank, Efbet - the leading betting operator in Bulgaria, and many others.

Sofia, Bulgaria

At iNTOiT, I focused on expanding the agency's creative potential. My role encompassed pitching ideas and developing large-scale advertising campaigns from concept to execution.Key Achievements:- Won 2 Effie awards for creative excellence and brand effectiveness- Established and maintained fruitful, long-term partnerships with numerous brands under Ficosota (including Kubeti, Maretti, MyMotto, Livity, Puffies, TeoBebe), a leading FMCG company in Bulgaria- Developed and executed multiple successful local campaigns for MARS brands, including Snickers, Twix, Bounty, Mars, Pedigree, Whiskas, KiteKat, and ChappiI also led creative strategies for diverse clients such as Bulgarian American Credit Bank, Asus, Acer, Henkel, Bayer, Actavis, Novartis, and Nescafe.

As a Creative Lead at TBWA\Sofia, part of the global Omnicom Group, I worked on creative strategies for international brands including BMW, Nissan, Mars, Henkel, UNIQA, and Pepsi. This role allowed me to leverage my creativity on a global scale, working within one of the world's largest communication conglomerates.Key Achievements:- Garnered 5 awards and multiple nominations from FARA Bulgaria, a prestigious festival for creativity- Won 2 international awards for innovative CSR campaigns- Received recognition at TBWA's internal creative festivalsDuring my two-year tenure, I consistently delivered high-impact creative solutions, elevating brand narratives and driving client success across diverse industries.

Sofia

At PRO.BG (part of CME), I gained crucial expertise in broadcasting, creating content and fostering cross-team collaboration. This experience in content creation and strategic communication laid the foundation for my future career in marketing and creative direction.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Advertising, Excellent.

I graduated "Advertising" with a lot of hands on experience in the field, putting my theoretical knowledge to good practice.

High School Diploma, Germanic Language, Excellent