WHAT I DO: I help technology companies clarify their marketing message, attract their ideal customers, get more meetings, and increase their sales.HOW I DO IT: By combining marketing and branding strategies with the power of story to clarify your marketing customers will listen. I provide onsite workshops, 1-on-1 private and group coaching to help my clients attract and convert more customers using lead generating sales funnels, websites, lead magnets, email campaigns, content marketing, keynotes, one-liners, and product launches.WHY IT WORKS: Creating customer-centric and clear marketing based on the power of story gives you an advantage over your competition.WHAT MAKES ME DIFFERENT: I was your client with 10+ years as an Enterprise Decision Maker/Buyer. I was the guy BP selected for the data management strategy after the Deepwater Horizon oil spill. Day after day I dealt with companies who couldn't communicate clearly how they could help me. Now I'm on a mission to help companies clarify their messaging so great solutions can get into the hands of the people who need them.WHAT OTHERS SAY: “With Russ's expert guidance we were able to create clear and effective messaging that helped us attract the right prospects and set our services apart from the competition. Russ listened carefully to understand our teams' vision and was able to distill our thoughts into effective and compelling copy.” ~Marci LaRouech-McCalmon, Vice President Client Success, Arrow Payments"Russ is an amazingly talented marketing consultant. His approach and insights were very refreshing and unexpected. More importantly, he was able to get each member of our team to participate and to articulate their insights into what we do.” ~Jeanne B. Caldwell, CEO, iGMapwareREADY TO TALK? Reach out to me directly here on LinkedIn, email me at russ.stalters@clarifiedmarketing.com, visit clarifiedmarketing.com, or call me direct at (281) 506-2170.

CEO and founder of Clear Path Solutions Inc. and the author of gettinginformationdone.com. He specializes in big data and information management strategy, vendor evaluations, change management programs, and content management strategy and implementation planning for large enterprises.Most notably until 2016, he was the Director Information and Data Management for BP's Gulf Coast Restoration Organization responsible for information architecture, data management strategy and geographic information services. In that role, he also served as the Chief Architect with full design authority for all business applications and data management solutions created to manage approximately 1 petabyte of information and data collected over the last 6 years during the response and restoration efforts from the Gulf Oil Spill.Prior, serving on the Enterprise Architecture Team, he was Global Head, Information Architecture responsible for BP’s information architecture and information management standards. Mr. Stalters joined BP as Global Director, Information & Records Management leading global operations and heading up BP's Data Privacy & Protection program.Prior to joining BP, he helped organizations, design, and implement, content and business process management solutions as a Chief Technology Officer. Over the years, he's become a recognized subject matter expert for content management and SharePoint and office 365 based business solutions. He was the president of TrueArc, an electronic records management market leader acquired by Documentum in 2002. A regular industry speaker, noted author, and thought leader, he presents at national and international industry conferences.In 2014 he was inducted into the Association of Imaging and Information Management (AIIM.org) Company of Fellows to recognize him as an expert in the field of enterprise content management.

Mr. Stalters is a Senior Advisor at The Claro Group and is a recognized expert for information governance, information and data management strategies, architectures and SharePoint/Office 365 based business solutions.

Reporting to the CIO, I am responsible for the GCRO Information & Records and the GCRO Information & Data Management Program.

Responsible for building the operational capability within the company for better managing information. Also repsonsible for deleloping the corporation's Information Architecture and the roadmap for getting to the "to be" future state architecture.

Russell Stalters is Chief Technology Officer at Applied Information Sciences, Inc. (AIS) where he is responsible for assisting organizations to envision, design, and implement document, records, content, and business process management solutions that also require compliance with global content and records management standards. A recognized subject matter expert for SharePoint 2007 based solutions; he brings practical experience, thought leadership, and technical expertise into every solution.