Stalyn Freile Email & Phone Number

Freehold, NJ, US

• Lead and inspire innovative product development and engagement focused marketing for the fast-growing outdoor toy company, Flybar and it's expanding portfolio of properties.
• Develop innovative engaging products, meeting expectations of quality, fun & safety.
• Maintain & amplify Flybar’s status as an innovative outdoor toy company.
• Travel overseas to direct supplier execution, review quality & reinforce product expectations.
• Lead creative direction on all visual aspects of product graphics and branding.
• Build marketing events, initiatives & sponsorships, collaborating with partners, & content creators.

• Lead development, implementation, and execution of all products, designs, packaging, sourcing, licensing and branding strategies. Use corporate expertise to build organizational infrastructure; process and procedures.
• Create, maintain and present complete company Growth Strategy to all stakeholders.
• Negotiate with international partners and patent holders to broker distribution agreements, define product scope and analyze profitability.
• Direct production & design teams, driving innovation, quality & speed to market.
• Maximize license assets; working closely with licensors, reviewing performance, contracts and relevance while pursuing new licensing opportunities.
• Collaborate with ad agency on all aspects of retail marketing, i.e., video assets, in-store displays and web presence, for new product launches.

Midvale, Utah, US

• Development and Sourcing Private Brand and Exclusively Licensed brands (i.e. Kenneth Cole, Real Simple) for major home US retailer
• Far east travel for supplier evaluations, development, negotiations & developing vendor & agent relationships,
• Merchandising presentations to Buyers and Sr. Merchandisers focusing on product/cost analysis/marketing opportunities
• Lead product design direction working closely with design team on product expectations while maximizing vendor capabilities.
• Trend/Market analysis; comp shopping, trade shows and reporting US market intelligence to US vendors and off-shore suppliers.
• Challenging existing sourcing strategies, championing new markets and vendors.

Kowloon Bay, Kowloon, HK

• Responsible for product development and sourcing for a retailer with multiple divisions in the US, Europe & Canada. Product range includes apparel, accent furniture and seasonal.
• Lead NY team & multiple off-shore teams on all aspects of global sourcing, product development and client management.
• Extensive international and domestic travel; developing and maintaining vendor relationships, factory and showroom visits. - attending buyer meetings as well as client training and market research and presentations.
• Trend/Market analysis; comp shopping, attending trade shows throughout the US and reporting crucial US market intelligence to the off-shore teams. Defining client sourcing opportunities, championing new markets and.
• Collaborate closely with client PD on trend and vendor capabilities

Minneapolis, MN, US

• Full responsibility for managing the entire private brand assortment (all apparel, all home) for a large US department store.
• Managed and lead staff in NY and overseas counterparts on all aspects of sourcing, production, order processing and client management. Evaluated methods of execution and worked on motivation of the team to achieve all.
• Extensive international and domestic travel.
• Research and trend analysis. Worked closely with client’s design team to interpret new styles, fabrics and color direction.