A passionate, data-driven marketer who embraces technology insights to empower organizations to take action and EXCEED client expectations. As EVP and Head of Marketing at StarCompliance, I oversee the planning and execution of our global marketing strategy focusing on driving growth and establishing brand equity in new markets. With over 25 years of experience developing B2B go-to-market SaaS strategies in companies like Pegasystems, Cxense, and Adobe, I specialize in aligning my marketing teams with sales to build awareness, drive demand, and deliver revenue-producing results. In today's digital world, there is NO EXCUSE for not providing an exceptional customer experience! Follow me on Twitter @B2Bdigigirl to join the conversation on #CX, #DX, #loyalty, #retenion, #compliance, #advocacy, #leadgen, and more.