Partner
CurrentStan MacLachlan is a Brand Strategy specialist with extensive global experience and expertise in the practical application of Competitive War Gaming techniques to optimize both Operational and Strategic Plans.Stan’s 30 years of Brand marketing experience covers multiple confectionery categories for Warner Lambert, Pfizer, Cadbury and Kraft Foods and includes 5 years as the Global Brand Strategy Custodian for Trident Chewing Gum, the world’s #1 gum brand with over $1 Billion in sales.Stan also established the Winning Ideas and Competitive Intelligence team for the Global Gum Category at Cadbury / Kraft. The team was focused on collecting and sharing competitive intelligence and internal best practices in brand activation with local business affiliates, as well as the use of War Gaming techniques to optimize business plans and strategies.Stan’s key focus at Dundee Consulting is helping Brands use War Gaming techniques to improve their in market performance, both short and long term, in very practical ways.
