Stan Olson Email & Phone Number

United States

As the Director of Marketing at United Energy Workers Healthcare, I lead a dynamic team responsible for crafting and executing comprehensive marketing strategies in healthcare. Strategic Leadership: Provide strategic direction to the marketing team, aligning efforts with corporate objectives and initiatives. Collaborate with senior management on key marketing initiatives, regional business opportunities, market trends, competition, and growth opportunities.Budget Management: Oversee budget allocation across marketing activities, ensuring optimal resource utilization and ROI.Brand Development: Design and implement branding strategies to establish a strong and recognizable brand presence in the healthcare industry.Competitive Analysis: Regularly monitor and analyze competitor behavior to maintain a competitive edge in the healthcare sector.Media Relations and Buying: Manage and negotiate all aspects of media buying, including print, radio, agency, and digital advertising. Develop strategic media plans, optimize ad placements, and negotiate agreements with media outlets.Web and Brand Management: Supervise all company brands and websites to ensure alignment with brand identity and optimal user experience. Coordinate website updates, content management, and user engagement strategies.Sales and Marketing Coordination: Facilitate seamless coordination between sales and marketing teams to drive revenue growth and achieve business objectives.

United States

Asset and investor account reconciliation and month-end reporting: Managed reconciliation of asset and investor accounts, providing accurate month-end reporting for fund operations. Conducted monthly reconciliation of on-chain trades to ensure accurate fund administration.Monthly investor newsletters: Collaborated on the creation and implementation of monthly investor newsletters, including writing, proofreading, and HTML formatting.Created and designed all corporate marketing materials and pitch sheet: Developed and designed corporate marketing materials and pitch sheets to effectively communicate the fund's offerings to potential investors.Designed and developed company logo and brand guide: Led the design and development of the company's logo and comprehensive brand guide to establish a distinct and cohesive visual identity.Designed and launched company website, email, and other digital assets: Led the design and launch of the company website, email communications, and various digital assets to enhance the fund's online presence and engagement with investors in the digital assets market.

Salt Lake City Metropolitan Area

Oversee marekting operations for all Specialty Dental Brand's oral surgery practices. Brand ManagementDesign and develop engaging, integrated content strategy through understanding the customer lifecycle, needs, behaviors, user journeys, SEO, and analysis.Online MarketingDevelop strategies and manage all aspects of the company website including business planning, website UX, and design, oversee front- and back-end development and production, SEO and prioritizing the technical roadmap. Develop and manage all aspects of the online marketing strategy spanning Paid and Display Ads, Geo/Re-targeting, Email, Social and Mobile. Marketing ManagementEstablish best practices for planning, resource management, execution of content across multiple channels, marketing vehicles and campaigns to ensure brand integrity, efficiency, accuracy and timeliness of all web and marketing content publishing.Analyze data and reporting across all channels and vehicles to optimize performance.Identify new areas of opportunity and cost savings beyond current organizational thinking. Sale Team managementUnderstand and utilize unique strengths of different team members in each region to generate demand, increase conversion and nurture customer loyalty.

Greater Salt Lake City Area

Marketing Consulting:Responsible for developing, implementing and executing strategic marketing plans for client's entire organization or individual product lines of business.Manage social media marketing campaigns and day-to-day activities including, Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Research and monitor client competitors and industry layout and key terms. Business Management:Manage all business operations, strategic planning, and positioning. Direct and target all sales and business development activities. Oversee all creative activities and website development for all clients. Develop and manage all customer online marketing campaigns and corporate web identity.Business Expansion:Founded printingutah.net which is a new online printing company specializing in high-quality printing with exceptional pricing.

Riverton, Utah

Brand/Category Strategy: Develop the brand and business strategy to drive all elements of the business plan, ensuring annual targets are met, and establish, communicate brand priority initiatives, driving product and marketing innovation based upon consumer insightInnovation Development: Build a product program for the brand, to include product innovation, promotional programs and package upgrades – all driven by consumer understanding and needs. Conduct rigorous overall business and consumer/customer analysis. Lead brand market research initiatives working with the company’s market research function. Lead the discovery of new consumer and customer insights, translate these insights into key brand and innovation initiatives. Commercialization: Provide support and leadership to regional and local marketing in achieving category and brand business goals such as volume, profit and market share; this is accomplished through delivery of key initiatives and bracketing of new products, claims, etc. Serve as project manager for brand-related commercialization initiatives.Marketing Implementation, Online Marketing, Tradeshow Management: Lead presentation of recommendations to Management, as well as the cross-functional stakeholders to drive key brand initiatives and Marketing direction. Oversee website creation from concept to implementation. Manage corporate online presence including all SEO activities. Develop and implement Online marketing initiatives and including social media campaignSales Lead Generation: Work with national sales team on designing and implementing prospecting and client contact systemsMedia Management: Negotiate with media agents to secure agreements for translation of material into other media. Oversee all corporate communication activities, internal and external communication systemsKey Retail Account Management: Develop annual key retail business/sales plans.

Greater Salt Lake City Area

Product Management Grew product line from 32 million to a 48 million dollar Safety Infusion Set product line. Managed the fastest growing product at Bard for 2010 and 2011. Evaluated product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications. Determine product prices that support product line profitability. Developed, implemented, and managed market segment budget and expenses. Market Analysis:Defined markets, determined market needs, and devised selling techniques as they relate to short/long term profitability goals based on customer preferences, competitive positioning, and market dynamics. Completed market research to analyze/define trends in market share, competitive dynamics, buying patterns, new product introductions, pricing and trends.Business Expansion:Identified new markets through various contacts: physicians, market research information, consultants, sales representatives, key customers, and competitors. Created new product release plans and documents to include timing, release manuals, slides, video, competitive positioning, pricing, promotion, and delivery. Developed and implemented strategic and tactical marketing plans. Developed long-term goals and objectives for the Safety Infusion Set market segment. Supply Chain Management:Planned and communicated production and inventory needs based on annual product sales forecasts and monthly updates; work with Global Logistics department to determine

Greater Salt Lake City Area

Product Management:Managed all Zantrex-3 dietary products totaling over $30 million annually in net shipments. Analyzed competition, market position, product goals, investment returns, and fulfillment effectiveness to effectively grow and position product line. Worked with research and development to analyze and research new requirements in product specifications to meet market needs.New Product Development:Managed Zantrex-3 Energy Insta-Shot new product release plan based on product launch schedule to insure timely product kick-off, phase transition, with product success estimated to be $10-15 million first year sales. Executed on creative product packaging and other collateral material with design team. Event Management:Over saw all Zantrex-3 sponsored events such as the Professional Bull Riders, Mammut Bouldering Championships, SBK World Super Bike Racing etc.Sales Product Training:Trained sales force to drive new products to national accounts, end-users, and defined new product requirements to in crease in sales force product knowledge. Product Operation Management:Worked with manufacturing to develop proper production schedules so that appropriate trade inventory levels were carried for each product SKU and that back orders, shipment delays or related problems were eliminated or minimized.

Charleston, South Carolina Area

Marketing ManagementEstablished strategic direction for the Latin American business division to align with corporate strategy and corporate product innovation initiatives . Reported to senior management on key marketing initiatives, size of regional business opportunities, product development, launch progress, market trends, competition and new opportunities. International Sales/ Channel ManagementDeveloped relationships through product demonstrations with national and international key market retailers such as Lowes, Rona and Reno Depot leading to 8 million dollars in annual sales revenue. Product DevelopmentPrepared annual marketing plans for assigned products, including market strategy, incentive promotions, sales forecast, project market penetration and budget estimates . Designed regional and national advertisements, marketing collateral, product packaging and developed long term marketing plans for assigned product lines.

Bachelor Of Arts, Advertising/ Marketing

Spanish: Fluent in written and verbal

Mba, Strategic Marketing, Brand Management, And Certificate In Entrepreneurship