Alina-Mihaela Stan Email and Phone Number
17+ years of experience in online and offline marketing strategies, in various industries (technology, finance, gaming, nutrition, constructions) and Tier 1 countries. In-depth understanding of multi-channel marketing campaigns management, brand awareness, channel partner lifecycle, budget management and marketing ROI. Hands-on experience of marketing at all stages: from go-to-market strategy, through high growth and re-branding. Experience in aligning internal workflows and managing large scale processes and teams in cross-regional/ functional environments.I began my journey as an entrepreneur in autumn of 2023 participating in the one-month theBreak program for women entrepreneurs funded by the European Union, in Spain. Upon completion of the program, I created my own company and the brand Coach the Corporate. Also, I began the Coaching Partner School program to become an internationally accredited Coach. I now work with employees and entrepreneurs to help them identify their strengths, set impactful goals, and build essential skills and behaviors for personal and professional success. Using coaching techniques, personal branding frameworks, and corporate insights, I guide clients in maximizing performance, achieving results, and effectively navigating career transitions.
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Global Campaign Manager Demand CenterThinkprojectBucharest, Romania -
Founder | Coach In Acreditation Process With @CoachingpartnersCoach The Corporate Oct 2023 - PresentBucureşti, RomâniaCoaching Services: Collaborate with individuals and companies to facilitate changing behaviors, bring clarity, maximize potential, and promote business success. My mission: Support my clients' progress toward achieving their personal and professional goals. -
Digital Marketing Strategist & ConsultantCoach The Corporate Oct 2023 - PresentHelping you improve your digital marketing presence & performance. Guiding & supporting your company in setting the marketing strategy, goals, plan and tactics to achieve measurable results. -
Marketing AdvisorDigitario Mar 2024 - PresentCreating the digital marketing community in Bucharest, Romania. A community of marketeers who teach and support each other in navigating through the good and the less good in the marketing world. My expertise for this organisations sits with positioning, competitive research, customer development and risk management. -
B2B Marketing ManagerBenefit Seven (7Card) Jul 2023 - Oct 2023Bucureşti, România -
Global Marketing Campaigns Manager, Demand CenterVeeam Software Jul 2021 - Mar 2023Bucureşti, România -
Global Brand Marketing And Advertising ManagerVeeam Software Aug 2018 - Jun 2021Bucureşti, România• Internal partnerships with Product Marketing, Channel Marketing, Field Marketing and Alliance teams to deliver on business and marketing objectives• Budget management for digital promotion of industry events and tracking (7 digits)• Train and mentor direct report (USA based)• Create strategy and execute digital plans for promoting Veeam’s presence during main industry events (Microsoft Ignite, VMworld, Cisco Live, AWS re:Invent, etc.) • Create strategy and execute digital plans for promoting Veeam's annual event for partners and end users – 2021: 39K registrants; 11K attendees• Create website release strategy & plans• Collaborate with external agencies to ensure target quota achievement• Cross team collaboration with internal teams (creative, PPC, SM, html, analytics, email marketing, automation, content, etc.) to drive execution for the pre-during-post promotional plans.• Constant monitoring of analysis performance -
Campaign Manager, Global Brand Awareness CampaignsVeeam Software Jul 2016 - Aug 2018București, România• Implement go-to-market strategies for brand campaigns (7 digits)• Drive integrated marketing campaigns from scratch - creative positioning, key art and video execution, audience identification (SMB/ Enterprise), media strategy and launch roadmaps• Manage and execute major integrated advertising campaigns for full cycle user journey – online, airport advertising, OOH, event venue branding across all regions• Manage market research projects (Google Surveys, Survey Monkey) and YouTube brand lift survey• Build & implement workflows, brand guidelines, marketing templates (landing pages, ecards, reporting, etc.) for global use• Define reporting measurements and track campaign development process (campaign briefs, story tasks)• Presenting reports on key findings and best practices to regional and global key stakeholders• Train and mentor new team members from USA, Romania, Russia• Familiar with using: Salesforce, Jira, Confluence, Microsoft Business Intelligence, Google Analytics, Facebook Analytics, Tableau -
Market Management & Marketing ManagerEuler Hermes Romania Nov 2015 - Jun 2016București, România• Created and implemented go-to-market strategy for launch of new product in Romania • Developed of marketing plan based on country sales and telemarketing objectives• Accountability of the telemarketing area and manage telemarketers (2)• Provide expertise to build brand in online presence• PR responsibilities for writing press releases, collaboration with media partners• Organized new office openings for customers, prospects and media• Using CRM and analytics tools to monitor specific telemarketing segmentation/ tasks / actions/ results -
Online Marketing ManagerFreelance Projects (Gaming & It Industry) Jan 2015 - Oct 2015București, RomâniaGreen Horse GamesKEY RESPONSABILITIES•Dedicated 3 months to design and implement a marketing campaigns for a start-up gaming company •Delivered procedures, trainings and solutions to optimize KPIs: CPI, conversion rates, retention rate, uninstall rate, daily/ monthly average users, LTV, monetization.BSD RomaniaKEY RESPONSABILITIES•Dedicated 3 months to design the marketing plan for an IT company offering Helpdesk and Sys Admin•Their main objective was to increase brand awareness and gain competitive market share.
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Sales And Marketing CoordinatorHerbalife Nutrition Apr 2010 - Dec 2014București, România• Created and implemented go-to-market strategies for Romania and Moldova (6 digits budget)• Managed big budgeted integrated advertising campaigns – online, TV, radio, OOH• Shaped brand strategy, concepts and messaging for product launches and events• Managed execution and analysis of email marketing campaigns in Exact Target• Collaborated with external agencies for event management, PR/ product launches, execution of marketing collaterals• Managed sales promotion, loyalty programs and online ordering incentives• Support and training for direct report and newcomers to the team• Led execution of national roadshows (25 cities, 3 times a year)• Led execution of annual Herbalife Nutrition Advisory Board Members tour in 15 cities, twice a year• Led execution of events with 3,500+ attendees and outdoor sports events series in 15 cities with 2,000+• Managed opening of sales centers in Bucharest and Brasov• Collaborated in market research projects with GFK• Fostered strong relations with Top 10 Bestselling and Top 100 distributors• Presentations and briefs for main decision makers (country manager, VP, Top national sellers)• Familiar with using Oracle for business analytics and reporting -
Channel Marketing SpecialistRova Romania Apr 2007 - Nov 2009Județul Sibiu, România•Shaped strategy and company presence during main industry tradeshows•Organized training and recognition events for the national distribution partners•Developed positive working relationships with partners to generate revenue•Managed corporate website and creation/ localization of tools to support sales process through partners•Execution of television, print, radio and out-of-home campaigns
Alina-Mihaela Stan Education Details
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Faculty Of Economic Studies, Transylvania University, BrasovMarketing -
'Gheorghe Lazar' National Highschool, Sibiu CityMathematics-Physics, English Major
Frequently Asked Questions about Alina-Mihaela Stan
What company does Alina-Mihaela Stan work for?
Alina-Mihaela Stan works for Thinkproject
What is Alina-Mihaela Stan's role at the current company?
Alina-Mihaela Stan's current role is Global Campaign Manager Demand Center.
What schools did Alina-Mihaela Stan attend?
Alina-Mihaela Stan attended Faculty Of Economic Studies, Transylvania University, Brasov, 'gheorghe Lazar' National Highschool, Sibiu City.
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