Alina-Mihaela Stan Email & Phone Number

Bucharest, Romania

Bucureşti, România

Coaching Services: Collaborate with individuals and companies to facilitate changing behaviors, bring clarity, maximize potential, and promote business success. My mission: Support my clients' progress toward achieving their personal and professional goals.

Helping you improve your digital marketing presence & performance. Guiding & supporting your company in setting the marketing strategy, goals, plan and tactics to achieve measurable results.

Creating the digital marketing community in Bucharest, Romania. A community of marketeers who teach and support each other in navigating through the good and the less good in the marketing world. My expertise for this organisations sits with positioning, competitive research, customer development and risk management.

Bucureşti, România

Bucureşti, România

Bucureşti, România

• Internal partnerships with Product Marketing, Channel Marketing, Field Marketing and Alliance teams to deliver on business and marketing objectives• Budget management for digital promotion of industry events and tracking (7 digits)• Train and mentor direct report (USA based)• Create strategy and execute digital plans for promoting Veeam’s presence during main industry events (Microsoft Ignite, VMworld, Cisco Live, AWS re:Invent, etc.) • Create strategy and execute digital plans for promoting Veeam's annual event for partners and end users – 2021: 39K registrants; 11K attendees• Create website release strategy & plans• Collaborate with external agencies to ensure target quota achievement• Cross team collaboration with internal teams (creative, PPC, SM, html, analytics, email marketing, automation, content, etc.) to drive execution for the pre-during-post promotional plans.• Constant monitoring of analysis performance

București, România

• Implement go-to-market strategies for brand campaigns (7 digits)• Drive integrated marketing campaigns from scratch - creative positioning, key art and video execution, audience identification (SMB/ Enterprise), media strategy and launch roadmaps• Manage and execute major integrated advertising campaigns for full cycle user journey – online, airport advertising, OOH, event venue branding across all regions• Manage market research projects (Google Surveys, Survey Monkey) and YouTube brand lift survey• Build & implement workflows, brand guidelines, marketing templates (landing pages, ecards, reporting, etc.) for global use• Define reporting measurements and track campaign development process (campaign briefs, story tasks)• Presenting reports on key findings and best practices to regional and global key stakeholders• Train and mentor new team members from USA, Romania, Russia• Familiar with using: Salesforce, Jira, Confluence, Microsoft Business Intelligence, Google Analytics, Facebook Analytics, Tableau

București, România

• Created and implemented go-to-market strategy for launch of new product in Romania • Developed of marketing plan based on country sales and telemarketing objectives• Accountability of the telemarketing area and manage telemarketers (2)• Provide expertise to build brand in online presence• PR responsibilities for writing press releases, collaboration with media partners• Organized new office openings for customers, prospects and media• Using CRM and analytics tools to monitor specific telemarketing segmentation/ tasks / actions/ results

București, România

Green Horse GamesKEY RESPONSABILITIES•Dedicated 3 months to design and implement a marketing campaigns for a start-up gaming company •Delivered procedures, trainings and solutions to optimize KPIs: CPI, conversion rates, retention rate, uninstall rate, daily/ monthly average users, LTV, monetization.BSD RomaniaKEY RESPONSABILITIES•Dedicated 3 months to design the marketing plan for an IT company offering Helpdesk and Sys Admin•Their main objective was to increase brand awareness and gain competitive market share.

București, România

• Created and implemented go-to-market strategies for Romania and Moldova (6 digits budget)• Managed big budgeted integrated advertising campaigns – online, TV, radio, OOH• Shaped brand strategy, concepts and messaging for product launches and events• Managed execution and analysis of email marketing campaigns in Exact Target• Collaborated with external agencies for event management, PR/ product launches, execution of marketing collaterals• Managed sales promotion, loyalty programs and online ordering incentives• Support and training for direct report and newcomers to the team• Led execution of national roadshows (25 cities, 3 times a year)• Led execution of annual Herbalife Nutrition Advisory Board Members tour in 15 cities, twice a year• Led execution of events with 3,500+ attendees and outdoor sports events series in 15 cities with 2,000+• Managed opening of sales centers in Bucharest and Brasov• Collaborated in market research projects with GFK• Fostered strong relations with Top 10 Bestselling and Top 100 distributors• Presentations and briefs for main decision makers (country manager, VP, Top national sellers)• Familiar with using Oracle for business analytics and reporting

Județul Sibiu, România

•Shaped strategy and company presence during main industry tradeshows•Organized training and recognition events for the national distribution partners•Developed positive working relationships with partners to generate revenue•Managed corporate website and creation/ localization of tools to support sales process through partners•Execution of television, print, radio and out-of-home campaigns

Economist, Marketing

Activities and Societies: AIESEC, Dima Consulting Group Brasov, HBO ▪ 2002 - former AIESEC member ▪ 2002-2006 collaboration for marketing.

Bacalaureat & Competence Certificate In English, Intermediate Level, Mathematics-Physics, English Major

Fund raising Christmas campaign for children in orphanage near Sibiu