As the CEO and founder of Aplaut, I help online retailers and brands deliver the best shopping experience with customer-generated content, such as product ratings and reviews, photos, videos, questions, and answers. With over 10 years of experience in the e-commerce and digital marketing industry, I have developed a deep expertise in user-generated content (UGC) strategies, CX measurement, and conversion optimization.My company, Aplaut, provides e-commerce software that enables retailers and brands to collect, manage, and leverage user-generated content on their websites. We have received funding from the global affiliate network Admitad (a Mitgo company) to accelerate our market entry in Europe. We currently serve over 250 leading clients, such as LG, Michelin, Leroy Merlin, Samsung, Eldorado, and Sbermegamarket. I also advise some of these clients on how to improve their online shopping experience and business metrics with UGC. Before founding Aplaut, I worked for several internet companies, including Kupivip, where I launched a certification service for online shops, and Fast Lane Ventures, where I was the CMO of a real estate portal. I have a solid understanding of the Russian internet market and I can help German companies who want to enter or expand in this market. I have an IT diploma from Germany and I speak German, English, and Russian. I am based in Moscow and I enjoy traveling and learning new things. I am always open to connect with people who share my passion for e-commerce, martech, and UGC.