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As a seasoned and dynamic professional, I have a proven track record of success in marketing. With an extensive background spanning over three decades, I excel in developing and executing impactful go-to-market (GTM) strategies and leading innovative B2C and B2B marketing initiatives within financial institutions and fintechs.Whether it is orchestrating and executing successful event strategies, crafting compelling content, or strengthening brand positioning in highly competitive markets, I drive excellence in all aspects of product and solutions marketing. With a proven history of generating significant pipeline revenue, improving lead generation, and enhancing brand visibility and industry engagement, I am committed to delivering measurable results that contribute to the overall success of the organizations I serve.I am known for my innovative mindset, ability to take a fresh approach, and being extremely self-motivated, which has resulted in prompt resolution of challenging issues. My expertise lies in leveraging market, product, solution, and customer insights to create engaging content, establishing comprehensive marketing content libraries, and building productive cross-functional relationships.A few of my career highlights include: • Produced $1.7M in active pipeline deals within the last three months and a total of $3.6M throughout the past year by generating and nurturing sales-ready leads through effective demand-generation campaigns.• Coordinated and spearheaded digital marketing efforts internally and with external partners, resulting in a 37% improvement in brand positioning and increased lead generation by 147%.• Devised a digital deployment plan in close coordination with the digital marketing team to optimize the reach and impact of content, leading to increased demand generation and engagement by 109% for Oracle.
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Senior Marketing ManagerJack HenryFrisco, Tx, Us -
Senior Marketing ManagerJack Henry Apr 2024 - PresentMonett, Missouri, UsResponsible for spearheading annual and quarterly financial institution marketing planning targeting key FI decision makers and personas. Facilitates strategic conversations with sales and product/operations leadership to uncover opportunities to drive top-line revenue as well as retention and migration support targeting existing clients. Works collaboratively and cross-functionally with product marketing subject matter experts, content marketing strategists, an in-house creative team, marketing planning & operations, digital marketing, events management, corporate communications, well as Executive management. A team leader who demonstrates in-depth knowledge of the market and target audiences with the ability to craft go-to-market strategies and plans that help drive top-line revenue and brand building. Champions strategic planning and development, sales pipeline growth and nurturing, product launch and sunset marketing, and relevant oversight of tactical execution of all marketing initiatives.Key Deliverables:- Audience Intelligence, Development and Growth Strategist - Audience Insights Expert - Relationship Management and Comm- Leadership & Coaching Communication - Communication & Reporting- Marketing Strategy & Cross-Functional GTM Programs- Budgeting & Forecasting -
Lead Product Marketing ManagerEffectiv May 2022 - Mar 2024San Francisco, Ca, UsDevised and implemented a diverse range of marketing strategies while overseeing over 25 yearly events, multiple webinars, and content development. Conduct interviews with existing clients to create compelling case studies and video testimonials. Champion growth, relevance, differentiation, and value proposition enhancements for Effectiv's solutions. Craft go-to-market (GTM) strategies and utilize a blend of market, product, solution, and customer insights to create engaging content.Highlights of accomplishments in this role include:• Produced $1.7M in active pipeline deals within the last three months and a total of $3.6M throughout the past year by generating and nurturing sales-ready leads through effective demand-generation campaigns.• Established and managed a comprehensive marketing content library to facilitate the delivery of targeted content across all stages of the marketing funnel for optimal persona engagement.• Coordinated and spearheaded digital marketing efforts internally and with external partners, resulting in a 37% improvement in brand positioning and increased lead generation by 147%.• Orchestrated and executed efficient event strategies for virtual and in-person trade shows and conferences, which culminated in elevating the organization's visibility and industry engagement. -
Principal Solutions MarketerOracle Financial Services Software Limited Aug 2021 - Apr 2022Mumbai, Maharashtra, InAdministered five core verticals, encompassing supply chain finance, trade finance, embedded finance, liquidity, cash management, and corporate payments. Supported go-to-market (GTM) strategies and campaigns by generating critical market-facing content to drive the corporate banking direction and positioning. Worked closely with digital marketing, product, and sales teams to utilize content in GTM strategies.Highlights of accomplishments in this role include:• Bolstered the struggling sales team in a short timeframe by playing a vital role in yielding $5M in pipeline revenue. • Formulated a global marketing plan in conjunction with product owners, solutions consultants, and sales leaders, resulting in a streamlined and cohesive approach to market Oracle's corporate and transaction banking solutions.• Devised a digital deployment plan in close coordination with the digital marketing team to optimize the reach and impact of content, leading to increased demand generation and engagement by 109%.• Strengthened the organization's industry presence and reputation by collaboratively designing an efficient plan with the PR team to amplify Oracle Financial Services' share of voice. -
Sr. Product Marketing ManagerAlkami Technology Aug 2020 - Aug 2021Plano, Tx, UsLed the formation of the entire product marketing function from the ground up by fostering skillset enhancement and significantly expanding the marketing library. Collaborated with product owners, sales teams, and operations teams to create content tailored to targeted personas for marketing and sales efforts.Highlights of accomplishments in this role include:• Boosted lead generation through the preparation and utilization of product marketing content, effectively bridging the gap between the product and sales teams, which led to a notable increase in potential lead generation opportunities.• Built robust stakeholder relationships and stimulated demand through Analyst, Consultant, and Association partnerships.• Formed agency partnerships to establish sales enablement resources, product videos, and content assets, leading to a 63% improvement in marketing collateral and sales support materials.• Initiated the rollout of a partner marketing program that resulted in the development of co-branded marketing materials and sales enablement content for successful go-to-market strategies. -
Sr Marketing & Sales Program ManagerQ2 Dec 2016 - Jun 2020Austin, Tx, UsLed end-to-end marketing programs, from content development to campaign execution and sales enablement. Partnered with product, sales, and operations teams to prepare content that drove lead generation and supported company objectives. Organized and chaired specialized training sessions within the organization to educate colleagues on the specific needs and language of banks and credit unions. Created digital ads and content for various platforms, including association websites, publisher platforms, analyst websites, and other third-party lead-generating sites.Highlights of accomplishments in this role include:• Transformed financial services through innovative B2B go-to-market strategies and integration of technology solutions. • Introduced content generation for current client testimonials, a previously unexplored area within the company, primarily focusing on streamlining overall marketing efforts.• Served as a company representative and speaker at national associations' annual conferences, including client conferences, further solidifying thought leadership and industry reputation.• Oversaw client interviews, video testimonials, and case study campaigns, which encompassed interviews, content messaging, and video production to effectively showcase the client’s achievements in the market. -
Senior Solutions Marketing ManagerFinastra Apr 2015 - Jul 2016Paddington, London, GbManaged and collaborated cross-functionally with product, sales, and operations teams to devise go-to-market (GTM) strategies for five SaaS-based solutions targeting credit unions. Analyzed market and competitive data to drive personalized campaigns and sales enablement tools with a primary focus on refining strategies for targeted objectives. Implemented efficient strategies for trade shows to optimize resource allocation for higher return on investment.Highlights of accomplishments in this role include:• Enhanced sales efficiency by 112% through the creation and deployment of credit union-focused content to ensure consistent messaging across all verticals and updated product information for the sales team.• Formulated and executed personalized GTM strategies, resulting in increased campaign effectiveness and refined sales enablement tools for five SaaS-based solutions.• Utilized data analytics to monitor and adapt marketing strategies, resulting in optimized performance and streamlined marketing initiatives to meet market goals.• Aligned marketing and sales efforts by gaining sales feedback to fine-tune Account-Based Marketing (ABM) strategies and achieve targeted objectives. -
Vice-President MarketingA+ Federal Credit Union Apr 2006 - Dec 2014Austin, Texas, UsDirected a diverse marketing team of 12 individuals, overseeing creative, digital marketing, business development, financial education, and market research functions. Led strategic marketing planning and execution, maintaining a focus on team mentorship and guidance. Participated actively in senior leadership and board meetings while reporting directly to the CEO. Orchestrated strategic digital marketing efforts, controlled a multi-million-dollar budget, and worked closely with third-party vendors to optimize marketing ROI. Utilized data analysis and research to refine marketing strategies and fostered cross-channel brand consistency.Highlights of accomplishments in this role include:• Achieved a substantial increase in membership from 60K to 125K, paralleled by asset growth from $250M to $2.1B.• Surpassed all annual marketing targets and facilitated team bonuses by driving significant growth in accounts and loans, and expanding the credit union's product offerings.• Enabled in-house control of all marketing initiatives by building a high-performing marketing team from 1 to 12 over 9 years and administering a large budget valued at $1.4M.• Strengthened digital marketing presence by effectively managing various social media platforms, culminating in enhanced member engagement increasing by 244%. -
Vice-President MarketingMeritrust Credit Union Jun 1998 - Mar 2006Wichita, Kansas, UsLed and managed a team of 10 marketing, business development and financial education professionals in all aspects of financial services for the largest financial cooperative in Kansas -
Adjunct ProfessorBaker University Jan 2000 - Jan 2006Baldwin City, Ks, UsTaught accelerated college courses in all business areas to students in A.A., B.S.A. and M.B.A. degree programs: Marketing Strategy Strategic Management/Leadership Economics Sales & Marketing Management Strategic Planning for Competitive Organizations -
Research & Product Marketing ManagerFidelity Bank / Oklahoma Fidelity Bank Apr 1995 - Jun 1998Wichita, Ks, UsDirect Marketing guru utilizing MCIF systems and "old school" marketing tactics (before the Internet and digital marketing started)Created fidelitybank.com
Stan Cowan Skills
Stan Cowan Education Details
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Wichita State UniversityGeneral -
Wichita State UniversityMarketing
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Cues Ceo InstituteCertified Chief Executive
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Kansas State UniversityMarketing
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Butler Community CollegeMusic
Frequently Asked Questions about Stan Cowan
What company does Stan Cowan work for?
Stan Cowan works for Jack Henry
What is Stan Cowan's role at the current company?
Stan Cowan's current role is Senior Marketing Manager.
What is Stan Cowan's email address?
Stan Cowan's email address is st****@****hoo.com
What is Stan Cowan's direct phone number?
Stan Cowan's direct phone number is +151233*****
What schools did Stan Cowan attend?
Stan Cowan attended Wichita State University, Wichita State University, Cues Ceo Institute, Kansas State University, Butler Community College.
What are some of Stan Cowan's interests?
Stan Cowan has interest in Kesihatan.
What skills is Stan Cowan known for?
Stan Cowan has skills like Marketing Strategy, Marketing, Strategic Planning, Advertising, Marketing Communications, Business Development, Leadership, Strategy, Marketing Management, Sales, Management, Social Media.
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