At Salesloft, I build and maintain the UI of analytics and reporting throughout the platform. We work primarily in React with a Ruby backend. During my time here, I took on a lead role for my team in the company-wide rebranding initiative.Technologies Utilized:JS, TypeScript, React, Ruby, Highcharts

Developed and maintained the eCommerce platform for the three brands Carter’s owns: Carter’s, OshKosh B’Gosh, and Skip Hop. Utilized Salesforce Storefront Reference Architecture as the backend. Introduced the team to Vue.js as a solution for many areas of the website. Collaborated with UX, creative, marketing, and merchandising team members as part of a cross-functional e-commerce team.Technologies Utilized:JS, Vue, SCSS, Python, Salesforce Commerce Cloud

As the Associate Director of Development, I led a team of developers to produce highly engaging web experiences. I also spearheaded the execution of email marketing campaigns using various marketing automation tools and CRM platforms.Technologies Utilized:JavaScript, React, Vue, SCSS, Node.js, PHP, Laravel, Jigsaw, Photoshop

Worked with and oversaw cross-functional teams (marketing, creative services, and sales) and global teams (Latin America, EMEA, and APAC countries). Key player in streamlining existing processes, developing and executing time-sensitive projects, and strategizing new lead flow processes for the department.Key contributor to the migration of IBM’s $400M acquisition of Silverpop into IBM's Watson Customer Engagement portfolio of product marketing offerings. The project involved managing 10+ contributors and consolidating two external websites into one product hub hosted within IBM.com.Utilized KPIs, trends, and market research to develop a content roadmap for the new website, new landing pages, and potential campaigns.Integrated Git as the system to manage the main IBM Marketing Cloud website, landing pages, and global IBM Marketing Cloud websites for the team.Co-authored a lead flow diagram for the IBM Watson Marketing executive team to consider for IBM's Think Marketing Hub initiative.

Developed highly engaging web experiences. Led the execution of email marketing campaigns utilizing various marketing automation tools (Marketo, Silverpop, Pardot, and Fishbowl) and CRM platforms (Salesforce). Interacted with clients to provide training, support, and analysis of site performance. Contributed to the creation of various advertising campaigns and digital strategies for multiple clients.Technologies Utilized:HTML, JavaScript, SCSS, Node, PHP, Marketo, Silverpop, Salesforce, Photoshop

Highly creative front-end developer and designer for the Internet Production Team. Trained new hires on processes and company policies.

Demonstrated equipment functions and network capabilities. Met and exceeded quota/revenue targets for net activations, customer renewals, and phone products. Performed rate package evaluations and proposed solutions that best benefited the company and the customer.