Michael Stanfield Email & Phone Number

Minneapolis, MN, US

Los Angeles, CA, US

Eden Prairie, MN, US

Recruited to lead go-to-market strategies for new business initiatives, including defining the value propositions for current and future roadmap strategies. Building marketing function, including hiring team, implementing technology infrastructure, as well as establishing brand architecture, marketing communications and omni-channel customer experiences.

Milan, IT

• Led transformation of marketing strategy, including the team and technology, for $400+ million healthcare retailer. Established strategic direction, foundation, and positioning for the brand. Oversaw brand strategy.
• Designed marketing organization, selecting and aligning high-performing leaders to modernize & enhance capabilities.
• Partnered with other executive leaders to set annual business plans ensuring the marketing strategy & tactics align with financial and business objectives.
• Directed customer acquisition strategy by leveraging advanced analytics and machine learning, increasing response by more than 30% and growing revenues by an average of 7% per year.
• Championed new brand fundamentals, including positioning focused on customer experience. Led RFP for new agency partners, oversaw consumer research and development of customer segmentation, and collaborated across the.
• Launched new brand campaign “Hear a Better Day” as first step of brand repositioning that drove revenue growth at twice the industry average & improved ROI by 25%.

Minneapolis, MN, US

• Established marketing strategy for Entertainment and Electronics divisions. Directed product and brand marketing for movies, music, books, and consumer electronics, including insights, creative development and.
• Built relationships and collaborated with record labels, movie studios and major consumer electronics vendors, delivering industry leading marketing executions that drove market share gains.
• Led ambitious “#moremusic” campaign featuring innovative use of broadcast media, airing 4-minute live performance during paid commercial time. Social, experiential and PR strategies delivered 1B+ earned media.
• Built marketing strategy and led campaign launching Taylor Swift’s latest album “1989”, achieving 35+% of total market share, 90% share of physical CDs, and making “1989” the highest-volume SKU of 2014 at Target.

Minneapolis, MN, US

• Directed marketing strategy, developed marketing plans and strategic briefs that aligned cross-functional project teams and agencies. Partnered with the merchandising team to identify and apply customer insights, to.
• Led development of $1B+ corporate marketing plan and campaign architecture, driving overall impact by segmenting messages through enhanced analytic approach leveraging customer, competitive, and media insights.
• Developed brand positioning, set advertising strategy, and led campaign planning for $50 million multicultural/Hispanic and African American marketing efforts including traditional and social media, strategic.
• Led marketing strategy and campaigns for the new CityTarget format. Delivered 10% lift in sales performance above new store control group.
• Directed marketing function for financial services business including strategic planning for several multi-channel advertising campaigns, resulting in 42% increase in new credit card accounts.
• Developed and executed marketing strategy for 2013 “Summer Up” multi-media campaign, driving 10%+ sales lift in key categories, above-average brand metrics with target audiences, and winning a 2014 Effie Award in.

Minneapolis, MN, US

• Built and led team of 10 that provided customer insights and developed marketing, merchandising and positioning strategies. Led quantitative and qualitative marketing research projects related to key corporate.
• Managed design, research and implementation of Target’s brand equity framework, adopted by CMO and Head of Merchandising and used as basis for company’s advertising strategy.
• Developed insights related to customer in-store experience, including effective signage and other shopper marketing.
• Created and implemented marketing effectiveness roadmap, departmental learning plans, and agency roster.

Minneapolis, MN, US

Managed internal strategy projects including organizational structuring, competitive assessment and new business development.

Associate in Corporate Finance

New York, NY, US

Bachelor Of Arts (Ba), Mathematics

Mba, Marketing, Strategy, Finance

Digital Marketing Strategies

Master Of Business Administration - Mba