Stan Gross Email & Phone Number

United States

Direct to Consumer Private Client Sales. Responsible for driving wine club memberships and revenue across seven luxury wineries and a large portfolio of European wines with high net worth wine collectors in the US. ═════════════════════════════» Lead the development of marketing and commercial strategies in partnership with wine producers and estate vineyards, and in alignment with the LUX Wine portfolio architecture and broader E&J Gallo strategies. » Build a strong network across accounts and continually find creative ways to drive efficiencies by connecting with key partners with influence across multiple locations in the market.» Educate clients on existing product developments, new products in the market and serve as a continual resource to managers and their staff. Track and analyze data and adjust strategies as needed to achieve overall sales objectives.» Oversee promotions and special events including conceiving, producing, and executing promotional campaigns and incentives to build brand salience within the competitive environment.Direct-to-Consumer (DTC)══════════════════════» Develop strategic sales direction and consumer go-to-market execution to introduce special access of select premium wine offerings. » Plan and coordinate exclusive tasting events at partner locations, private country clubs, and on cruise ships to drive client activation, engagement, and experiences. Cater to high profile guests and VIPs while ensuring flawless attention to detail.» Deliver educational presentations to large groups and perform strong follow-through to further business development initiatives.

Florida, United States

Responsible for managing entire wine and spirits portfolio to top tier On-Premise National Accounts including Benihana, Ocean Properties Resorts, and Disney.» Immersed myself in understanding of key national account customer's needs on products and merchandising, as well as the unique characteristics of EJ Gallo wines, our estate vineyards, production methods, terroir, and appellation, and how these fit into our competitive set. » Developed genuine relationships with National Account “decision makers” and provided customer/market intelligence analysis on consumer trends to adjust strategy and meet sales goals.» Personally visited every account to present product knowledge, winery plans and priorities during business planning and business reviews.» Conducted extensive training to staff on in-depth principles of wine and how to pair them with food to enable world-class execution at the field level.

Florida, United States

Managed go-to-market strategy for the entire wine and spirits portfolios to large restaurant groups, regional and mid-scale chain hotels throughout Florida. Emphasis on client relationship management, program analysis, pricing, promotional campaigns, distributor inventory management, special events, budgets/financials, and developing strategic business marketing plans and programs.» Planned, designed, and implemented promotional and PR campaigns to enhance brand identity and awareness with emphasis on driving revenues and expanding customer base. » Conceived and implemented holistic sales and marketing strategy to ensure overall profitability, maximum market penetration, brand awareness, sell-through, and client satisfaction. » Cultivated and nurtured critical partnerships with key decision-makers of key accounts. Stayed current with market trends and competitor activity to identify opportunities within each account. » Increased product penetration in existing accounts and created beverage programs and merchandising systems to better meet consumer needs.

Florida, United States

Managed day-to-day sales and operations for two fine wine divisions with emphasis on driving revenue growth for Icon and On-premise accounts across Florida. Oversaw marketing to key accounts with emphasis on client relationship management, pricing strategies, educational seminars, and product launches to ensure maximum market penetration, brand awareness, and sell-through. Hired, trained, and managed a staff of 25 and administered a budget of $700k.» Conducted account reviews and developed plans to meet the changing needs of customers.» Delivered high levels of customer service to foster and nurture strong business relationships through onsite visits. Partnered with Buyers to analyze menus, create competitive sell-through advantages and market additional value-added product offerings. » Negotiated new contracts and all renewal contracts while focusing on account growth.Select Accomplishments═════════════════════» Successfully launched multiple new brands including Schafer Vineyards and Peter Michael Winery. » Consistently a top performer meeting and exceeding goals and quotas YOY. Grew the business 30% over 3 years, increasing revenues from $700k to $1M in three years.