Stanislav Androsov Email & Phone Number

Moscow, Russia

The company is engaged in the creation and promotion of mobile applications. As a marketing expert I:✔ Optimized advertising materials to increase CTR at all stages of the funnel - from transitions from advertising to application installations and subscriptions.✔ Managed the marketing department, providing topic analysis, competitive research work, and creation of technical assignments for designers and developers.My efforts contributed to increasing the effectiveness of marketing campaigns and the quality of developed applications. Also, the process of preparing and transferring materials to other departments was improved and optimized, which made it possible to speed up the work and improve the quality of the marketing department.

Moscow, Russia

Developed 2 esports projects in Russia:1. Summer esports camp for children under 14 y.o.:- launched the project from "zero" in 3 months- 3 groups of 10 people each- conducted communication with external and internal participants- briefed and coordinated design, sales and SMM departments- budgeted the project- developed the creative idea- built the processes of interaction between different departments2. Esports Academy:- rebranded the academy and all its resources (website, social networks)- organized a constant flow of leads for a trial session - conducted an audit of the sales department, built an effective communication strategy- developed special events to promote the academy (online and offline), activities to work with the objections of the TA and popularize esports

Moscow, Russia

Worked in several directions:1. Development of advertising projects for brands, including:- creative idea- selection of promotion tools- search for contractors (bloggers, streamers, production studios, etc.)- estimated the budget and the main KPIs 2. Development and promotion of internal products:- market analysis- project development plan- search for foreign contractors (game bloggers in the USA and India)- team management, control of tasks within the teamReason for leaving: closure of the business by the owner

Moscow, Russia

Development of non-standard digital special projects:1. Integration of brands into games and applications2. Native advertising in video3. Special projects in social networks (VK, OK, YouTube, Instagram)4. Creating separate projects with gamificationTasks:- briefing of clients, developers, studios- development of creative ideas and integration mechanics- preparation of presentations and media plans- KPI forecasting- control of projects at all stagesCase:Integration of Dirol chewing gum into the Avatar appProject objectives:- announce 2 new flavors: for her and for him for a target audience under 18 years old- build the right communication "don't mix it up!"Decision:- integration into the Avataria VK game popular among young people- visual demonstration through the mechanics of the game, what can happen if the user mixes up the gum (he will behave like the opposite gender)- a quest chain of tasks to involve the user in long-term and high-quality communication with the brandResults:- project coverage of more than 1,000,000 users- the most popular promotion in the app of all time- more than 2,500 videos about the campaign from users on YouTube https://youtu.be/dWsWN2OzcN8 and https://youtu.be/XuseVyxgJNw- a lot of fanart http://vk.cc/4cnHWe and http://vk.cc/4cnIo3- all branded in-game items remained with users forever

Moscow / New York

Launched an educational project of an American company for the Russian market (for students from Russia who want to get a law degree in the USA):- developed a website- prepared creative materials for placement in Moscow universities

Moscow, Russian Federation

Developed and supported special digital projects from the idea to the report to the client.

Southampton, United Kingdom

Course content:➢ Introduction to Advertising ➢ Creative Thinking and Reflective Learning ➢ The Language of Advertising ➢ Creative Concepts and Visualization ➢ Marketing Fundamentals ➢ Inside Brands ➢ Application of Creative Problem Solving Techniques ➢ Marketing Communications ➢ Cultural Influences ➢ Creative Concepts: Art Direction and Copywriting ➢ Copywriting ➢ Digital Media➢ Direct and Digital Marketing➢ Not for Profit Advertising➢ Account Management and Planning➢ Agency Simulation

Bachelor Of Arts (Ba), Advertising

Foundation Degree, Social Sciences