Enhance operational efficiency by managing subsidiary operations with 80 employees. Ensure business success and continuity by overseeing daily business activities, improving overall business functions, managing budgets, developing strategic plans, creating policies, and communicating business goals.• Implemented best employee management strategies and increased engagement score of all employees by 9%.• Introduced a new monetization scheme that resulted in generated 20% growth in… Show more Enhance operational efficiency by managing subsidiary operations with 80 employees. Ensure business success and continuity by overseeing daily business activities, improving overall business functions, managing budgets, developing strategic plans, creating policies, and communicating business goals.• Implemented best employee management strategies and increased engagement score of all employees by 9%.• Introduced a new monetization scheme that resulted in generated 20% growth in revenue YoY.• Optimized business performance by developing a top management team. Hired 3 of 6 top managers and all of them show excellent results.• Devised and executed best customer retention strategies and augmented the number of users by 15% YoY.• Drove profitability by conducting a detailed analysis of opportunities for growth in market segments. Show less

Spearheaded budgeting and planning activities for the KZ subsidiary. Developed data-driven strategies and project roadmaps for jobs, RE, and services categories. Guided and supported regional teams in understanding the competitive landscape and market trends. Developed and implemented marketing and branding strategies for new and existing products, internally and externally. Identified short-term and long-term scheduling, budget, and resource needs, including the development and management of… Show more Spearheaded budgeting and planning activities for the KZ subsidiary. Developed data-driven strategies and project roadmaps for jobs, RE, and services categories. Guided and supported regional teams in understanding the competitive landscape and market trends. Developed and implemented marketing and branding strategies for new and existing products, internally and externally. Identified short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.• Led and revised sales operations that resulted in increased market share of jobs and services categories by 8% and 3% respectively.• Created and applied best pricing strategies and grew business revenue by 20% (without any cost increase) within 4 months. Show less

Enhanced brand awareness by creating a strategy for the IQOS brand in the digital area. Conducted detailed analysis of competitive activities and devised effective strategies accordingly. Managed operations of the telesales department comprising 20+ specialists. Increased revenue and attracted new users by launching lead model campaigns.

Maximised the number of active users and merchants by developing a marketing strategy for QR code mobile payment system (similar to AliPay and Venmo). Established and maintained long-term relationships with bloggers to avoid their collaboration with competitors.• Augmented brand awareness to 52% in 1 year after launch.• Doubled the number of active buying users in the last five months by launching 6 online marketing campaigns.• Amplified conversion rate from registered user to… Show more Maximised the number of active users and merchants by developing a marketing strategy for QR code mobile payment system (similar to AliPay and Venmo). Established and maintained long-term relationships with bloggers to avoid their collaboration with competitors.• Augmented brand awareness to 52% in 1 year after launch.• Doubled the number of active buying users in the last five months by launching 6 online marketing campaigns.• Amplified conversion rate from registered user to buying user in 3 times. Show less

Achieved all set KPIs by executing 360-campaigns and coordinating special projects. Built OLX brand in Kazakhstan by developing and executing marketing strategies. Monitored and analyzed competitors' activities. Fulfilled company's targets through collaboration with sales and product teams. Created and executed media campaigns, performance marketing activities, and SMM.• Identified key insights and drove growth by carrying out more than 30 customer researches.• Re-branded SLANDO to OLX… Show more Achieved all set KPIs by executing 360-campaigns and coordinating special projects. Built OLX brand in Kazakhstan by developing and executing marketing strategies. Monitored and analyzed competitors' activities. Fulfilled company's targets through collaboration with sales and product teams. Created and executed media campaigns, performance marketing activities, and SMM.• Identified key insights and drove growth by carrying out more than 30 customer researches.• Re-branded SLANDO to OLX and orchestrated the brand's growth in Kazakhstan.• Brought 9M monthly users in 3 years by launching 8 national campaigns• Improved brand awareness from 30% to 82% across the country.• Increased revenue by 25% by planning and pitching a new project, including building a telesales unit. Show less