Taking care of the external communication of the Association for Foreign Investments, primarily media and public relations and social media communication.

Helping clients from various industries and specializations with setting and adjusting their marketing strategy not only for the Czech market. I build a comprehensive marketing strategy and communication mix based on a thorough market and target group analysis, in line with your brand's business goals. I see the role of the brand and its identity as key and as important as the definition of key communication messages.

Marketing strategies recommendation- adaptation of global marketing recommendations up to needs and possibilities of specific markets, preparation of operational marketing tools with objective to increase loyalty, frequency, conversion and global brand awareness on selection of monthly events (retail and e-commerce)- evaluation and analysis of campaign results and impact of promotionsMarket follow up and coordination- coordination of marketing activities of subsidiaries in… Show more Marketing strategies recommendation- adaptation of global marketing recommendations up to needs and possibilities of specific markets, preparation of operational marketing tools with objective to increase loyalty, frequency, conversion and global brand awareness on selection of monthly events (retail and e-commerce)- evaluation and analysis of campaign results and impact of promotionsMarket follow up and coordination- coordination of marketing activities of subsidiaries in Nordic zone (Norway, Sweden, Finland) and South Africa- settlement of marketing operations and working procedures, weekly follow up on the operational marketing plan, definition of objectives and actions to implement on each market (with focus on development of brand awareness and recruitment), campaign reviews and best practices identification, retail KPIs follow up and analysis- market visits, reports and improvement recommendation- training of CRM and marketing reporting systems used on local marketsTeam management and seminar organization- management and on-boarding of marketing trainee- agency briefing on graphical developments- organization of 2 Retail & Marketing seminars for 8 markets Show less

CEU (CZ, SK, HU) Digital Marketing Execution - preparation and implementation of campaign strategies on local markets (in line with global marketing strategies), online communication, preparation of e-shop content & design, implementation of social media strategies - Facebook and YouTube communication, coordination of several external agenciesCEU CRM Execution - responsibility for customer comunication (SMS, mailing, email newsletters) - strategy preparation and execution (graphics… Show more CEU (CZ, SK, HU) Digital Marketing Execution - preparation and implementation of campaign strategies on local markets (in line with global marketing strategies), online communication, preparation of e-shop content & design, implementation of social media strategies - Facebook and YouTube communication, coordination of several external agenciesCEU CRM Execution - responsibility for customer comunication (SMS, mailing, email newsletters) - strategy preparation and execution (graphics preparation, database & targeting, evaluation), administration of VIP club, database analysis, coordination of external agencies Show less

Participation on strategic marketing projects using "Where-Who-What-How" method - helping Service and FMCG Companies to increase their salesIdentification, quantification and description of strategic target group; identification of customer benefits through qualitative research; quantitative market and customer research; execution of projects - implementation of findings into practice