Responsible for creating advanced PPC (paid search) strategies which can be executed to hit targets and achieve a positive return on investment for clients.

Google AdWords campaigns (Search, Display and Shopping), Advanced Google Analytics, Technical SEO audits, Conversion Rate Optimization (CRO)

Responsible for running the SEO team which includes improving processes, giving training and general support to all SEO and PPC projects within Hop Online.

Managing SEO and PPC campaigns for Bulgaria's Superbrands clientsDeveloping advanced tracking methods for SEO campaignsCreating local search strategies (USA, UK and Bulgaria)Conducting link research and managing link building campaignsIntegrating SEO strategies with other marketing effortsCoordination and implementation of SEO guidelines and strategies for developers and designersParticipating in business development activities such as technical sales, proposal writing and SEO capability presentationsGoogle AdWords and Microsoft adCenter PPC campaigns setup, landing page optimization, A/B testing, multivariate testing and ROI calculation at campaign and keyword levelsGuiding all paid campaigns and ensuring that strategies align between paid and natural searchManaging social media campaigns on Facebook, Twitter, Flickr and YouTubeFacebook page development and customization

SEO Analysis and Optimization for company websiteConducted link research and managed link building campaignsAchieved Google Top 10 results for website main keywordsProvided metrical tracking and SERP monitoring for targeted keywords