Acting as product owner for user acquisition services segment, including self-serve platform development. Implementing system of project reports and customer feedback. Working on a product backlog with technical team. Making business analysis.Negotiating with demand/supply side traffic providers, including mobile DSPs, ad exchanges and mediation platforms in order to create premium inventory pool. Creating viable visual reporting interface to meet customer expectations in terms of support and regular statistics.Researching adtech segment in terms of focusing on the specific traffic niche based on market's demand. Developing scheme of user acquisition service integrated with main marketing agency business, which is oriented on quality traffic delivery in order to meet client's KPI. Working with marketing team on platform's brand identity and defining key customer segments. Monitoring design team in terms of UI/UX and promotional materials to keep solid main goal and vision.

Allocating 6 figures marketing budgets in order to achieve valid cost per acquisition price and meet ROI goals.Expanding into Programmatic Marketing segment - signing contracts with top RTB vendors from Forbes' America's Most Promising Companies list and Inc. 500 Fastest Growing Companies. Full cycle campaigns optimization, including secondary metrics monitoring and management. Marketing automatization - setting up and using 3d party multi-platform trackings, including Adjust, HasOffers, AD-X, Appsflyer, Kochava, etc.R&D and strategical decisions - evolving native advertising segment in order to increase brand awareness and ads viewability, custom partnerships, including API integrations, co-registrations, rev-share cooperation.Buying relevant traffic from top desktop and mobile networks, in order to meet project's target audience and increase paid conversion ratio. Managing campaigns by verticals, age, gender, device, etc.Managing private affiliates and creating win-win offers on CPA, CPM, CPC models.Experiments with revenue attribution in order to maximize impact of certain traffic channel on organic traffic growth. Finding ideal touchpoints between different marketing channels.Launching global advertising campaigns for emerging markets (Scandinavia, EMEA) and already established core markets (USA, CA, UK, AUS, FRA).Contacts on a decison-making level among the programmatic display, exchanges, FBX preferred marketing developers, big data suppliers.Operational activity.

Leading innovative marketing unit and coordinating team of 6 marketing managers towards business plan milestones.Distributing marketing budgets between various marketing channels, including Facebook, Google, CPA networks and agencies. Running both self-served platforms and full-managed services.Developing brand presence campaigns, both online and offline, in terms of scaling viral growth.Managing promomaterials development process - technical tasks for banners creation, both outsource and in-house, permanent A/B and MVT split-tests for landing pages in order to determine the winning variation.Implementing numerous monetization models for freemium projects in order to increase retention rate and revenue.Analyzing performance by combining both marketing and product reports. Evaluating the most prominent traffic and audience sources based on the acquistion and behavourial metrics.

Researching potential partners and competitors. Gathering and measuring valid data via Alexa, Quantcast, Nielsen, etc. Participating in exhibitions in order to promote offers, including niche markets and find top-notch partners - iDate, Dmexco, TNW, etc.Proven track record in negotiating with all the major players in the affiliate world on SOI and DOI models.Analyzing performance-based campaigns and creating reports in Excel on daily/weekly/monthly basis.Automating reports within internal back-end dashboard and creating visual interfaces for them.Boosting traffic for the project via display, retargeting, social, email campaigns.