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Stan Ben is listed as E-commerce Search Marketing at Caleres, Inc., based in Greater Chicago Area, United States. AeroLeads shows a matched LinkedIn profile for Stan Ben.
Stan Ben previously worked as Amazon Paid Media Manager at Hand2Mind and SEO and PPC Marketing Manager at Southwire Company, Llc. Stan Ben holds Master Of Science In Marketing, Digital Marketing, Ecommerce from Yeshiva University Ms Marketing (Aacsb).
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Digital marketing geek with over 6 years experience in developing and driving digital marketing strategies to achieve goals.
Listed skills include Product Marketing, E Commerce, Amazon Web Services, Sales Management Coaching, and 25 others.
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St. Louis, Missouri, Us
• Managing multimillion campaigns on AMS for (Dr. Scholls, Ryka, Naturalizer, Lifestride, Bzees, Allen Edmonds, Franco Sarto, Vince)• Ad spend 350-450K per month• Launching and optimizing SP, SB and DSP campaigns• Planning Prime Day, T5 and other seasonal events• Defining, measuring, and evaluating relevant paid media KPIs• Doubled both spend and revenue (2021 vs. 2020) while keeping the ROAS at the goal
Vernon Hills, Illinois, Us
• Leading paid campaigns strategy and increasing ROAS by researching seasonal trends, keywords, and best practices• Manage the hand2mind brand store on Amazon, running campaigns that drive traffic to the store and updating as needed based on data• Day-to-day Amazon video, product and sponsored brand campaigns maintenance• Daily & weekly AMS reporting & share out of key performance metrics• Managing and allocating marketing budget to maintain the revenue• Managing the spend between Vendor and Seller accounts
Carrollton, Georgia, Us
• Managed paid search: Google, Bing, Amazon• Looked for trends and user behavior to improve the CRO based on the findings• Improved conversion rate by introducing new features as cross competitor reference and checkout redesign• Analyzed sales trends and seasonal trends to design promotions• Provided strategic solutions to maximize the ROAS for Paid Search budget
Vernon Hills, Il, Us
• Conducted keyword research on paid and organic channels to maximize the overall traffic and conversion rate• Ran A/B tests, heat maps and designed landing pages in compliance with company standards• Monitored KPIs for company websites - CTR, bounce rate, revenue, and cost/conv. per campaign and ad group • Monitored onsite and offsite SEO, quick answers, key word research and page optimization• Improved content on category and item level• Proposed and implemented website improvements to optimize conversion rate
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Stan Ben works for Caleres, Inc..
Stan Ben is listed as E-commerce Search Marketing at Caleres, Inc..
Stan Ben is based in Greater Chicago Area, United States while working with Caleres, Inc..
Stan Ben has worked for Caleres, Inc., Hand2Mind, Southwire Company, Llc, and Würth Baer Supply Company.
You can use AeroLeads to view verified contact signals for Stan Ben at Caleres, Inc., including work email, phone, and LinkedIn data when available.
Stan Ben holds Master Of Science In Marketing, Digital Marketing, Ecommerce from Yeshiva University Ms Marketing (Aacsb).
Stan Ben is listed with skills including Product Marketing, E Commerce, Amazon Web Services, Sales Management Coaching, Online Marketing, Sales, Digital Media, and Business Development.
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