Elena Stankevich Email & Phone Number

• Led the project managers’ team (14 implemented projects for the commercial sector, including enterprise-level initiatives)• Supervised projects at all stages of the lifecycle (projects in the MarTech, retail, e-commerce, CX, and customer service domains)• Managed project portfolio prioritization, risk management, and financial control• Engaged in strategic communications with partners and vendors, negotiations• Promoted project management standards and processes, B2C sector backlog management* In 2024, I combined my primary functional responsibilities with overseeing the company’s strategic initiative. This included coordinating the development of new function in the mobile app, creating custom landing pages on the website, managing advertising, PR, SMM, CVM, trade marketing, internal comms, etc.

Минск, Республика Беларусь

• Developed and implemented the company`s external communication strategy • Prepared and managed 50+ communication projects, launched 300+ PR and digital campaigns for B2C&B2B (image and products), worked with HR brand, provided effective PR support for marketing initiatives • Organized events of various formats and types, including briefings and conferences with leadership participation• Copywriting: issued comments for media, information messages, posts, text advertising, press releases, interviews, and speeches • Crisis communication, monitoring mass media and social media 24/7• Online reputation management (ORM), social media management (8 social media platforms), social selling launch• Competitor brands analysis, analytical reviews, and daily reports• Engaged with the media, opinion leaders, and business partners• Budget management and collaboration with major PR, digital, and event agencies, as well as other contractors• Team management: built a team of dedicated professionals (PR & SMM) and optimized internal department processes.

Санкт-Петербург, Россия

• Provided a comprehensive range of PR services to companies interested in increasing their capitalization, conducting IPOs, issuing bonds, obtaining credit ratings, and raising capital from private investment funds (including image copywriting, preparation of press clippings, presentations, and reports, as well as organization and participation in webinars and online conferences, ORM)• Launched websites (both own and clients`) as a project manager: prepared technical specifications, collaborated with developers, ensured unique content, and oversaw project implementation.

• Provided comprehensive support for foreign economic transactions (South-East Asia region)• Collaborated with a commodity network (dealers, agents, assembly production), state entities (ministries, committees, councils), foreign institutions (embassies, consulates), and banks• Conducted marketing research, studied consumer demand, analyzed and opened new markets for products (including the first supply of MAZ vehicles to Laos).