Stanley Choi Email & Phone Number

Hong Kong, Hong Kong Sar

• Manage the Team, oversee the HKD$31.12M P&L and HKD$660K annual marketing budget in order to drive the sales revenue, digital marketing, events, conversion ratio, customer registration through all omni-channels for HK, Macau, China channel• Growth additional new HKD$660K monthly revenue conversion by explore new market launched and develop new business opportunities with marketplaces and partnerships • Manage a Team of 7, lead major sales campaigns and recorded 15% revenue… Show more • Manage the Team, oversee the HKD$31.12M P&L and HKD$660K annual marketing budget in order to drive the sales revenue, digital marketing, events, conversion ratio, customer registration through all omni-channels for HK, Macau, China channel• Growth additional new HKD$660K monthly revenue conversion by explore new market launched and develop new business opportunities with marketplaces and partnerships • Manage a Team of 7, lead major sales campaigns and recorded 15% revenue increment & 20% gross profit margin increment in Year – Over – Year by 360 sales & marketing plan development & CRM Program• Implement the customers branding of 3 new websites with HKD$1.8M monthly revenue conversion • Growth 20% new user acquisition by different business strategy innovation in Year – Over – Year• Signed up 46 strategic collaboration partnerships (HKTDC, Invest HK, SAP, Tencent, Li & Fung Group, PayPal, SGS, SF Express, Kerry Logistics, China Construction Bank……) in HK, APAC, EU, and US Region on lead generation• Lead 1 LIVE Event Flash Sale for China Market and drive the HKD$600K monthly revenue• Growth additional 20% revenue in YoY by partnership management (Tmall, HKTV Mall, Alibaba, Zalora, CSL, Asia Miles……)• Recorded over 33% increment in Average Revenue Per User in Year – Over – Year • Raise the profit margin to 70% - 85% in monthly average (VS 60% below or before)• Improved the customer satisfaction ratio into 91% by implement the CRM Program and customer journey enhancement• Enhance 30% customer engagement ratio by drive the media innovation solutions. • Saved a significant 34% on annual marketing spending and improve 11% ROI incremental in Year – Over – Year • Marketing Project Highlight reference: https://bit.ly/2XQCZHl Show less

Hong Kong

- APAC P&L Management: Ownership of e-Commerce business across APAC areas (12 countries & managed 8 staffs) and full responsibility for managing the P&L, the size is HKD$12M monthly revenue, HKD$2.3M monthly gross profit. Over 50% gross margin and 40% sales revenue incremental in Year – over - Year, 150% on revenue achievement & 138% on GP achievement Saved 60% on operation spending control in Year – over - Year• Marketing Budget Allocation: Allocate monthly budget across… Show more - APAC P&L Management: Ownership of e-Commerce business across APAC areas (12 countries & managed 8 staffs) and full responsibility for managing the P&L, the size is HKD$12M monthly revenue, HKD$2.3M monthly gross profit. Over 50% gross margin and 40% sales revenue incremental in Year – over - Year, 150% on revenue achievement & 138% on GP achievement Saved 60% on operation spending control in Year – over - Year• Marketing Budget Allocation: Allocate monthly budget across all APAC countries, business result delivery on ROI measurement, sourcing on new product supplies, cost savings measurement by effective marketing activities. Doubled annual sales volume in 2 years from HKD$85M in Year 2017 to HKD$160M in Year 2018. • Strategies Implementation: Formulate the e-Commerce sales & marketing strategies for online assortment, promotions and overall product presentation for EXPANSYS. Plan all monthly promotions, product portfolio updated and set all pricing strategies • New Partnership Development: Drove additional HKD$3M monthly revenue by Marketplace partnership acquisition Including HKTV Mall, Amazon, T-Mall, Lazada, Zalora, Rakuten, G-market, PC Home……• Marketing Data Analysis: Conduct in-depth review and analysis all data for each APAC Countries on sales result, marketing performance optimization, traffic conversation ratio enhancement, customer satisfaction level• E-Commerce Roadmaps Oversee: Oversee all e-Commerce roadmaps, e.g. new website revamp, UX, Marketplace development, O2O Project, CRM Program, digital marketing strategies, customer journey, social media engagement, content marketing……• Content Marketing Designation: Set up all SEM & SEO, Social Media Marketing, EDM, promotion videos• Brand Marketing Campaign: Used brand marketing, gimmicks to develop engaging activities to drive sales & consumer awareness Establish shopping festivals, e.g. Double 11 Sales, Double 12 Sales, Thanksgiving Event, Black Friday & Cyber Monday Event Show less

Hong Kong Sar

• New start up business and managed the HKD$1M annual revenue • Growth 25% new customers % 20% gross profit margin in Year – Over – Year • Drive 35,000 new download of the mobile app since launched & recorded over 10,000 user acquisition • Recorded 266% increment on customer engagement level in Month – Over – Month through social media

Hong Kong Sar

- HK P&L and Sales Team Management: Manage a team of 8 members and fully responsible to own P&L Monthly revenue size is HKD$12M with 35% revenue incremental in YoY- e-Commerce logistic solutions sales & marketing activities: Led all sales and marketing activities towards supply chain solutions selling and cross border logistic solutions for e-Commerce customers. Achieved 105% sales achievement, 35% revenue incremental in Year – over - Year 40% incremental of new customer… Show more - HK P&L and Sales Team Management: Manage a team of 8 members and fully responsible to own P&L Monthly revenue size is HKD$12M with 35% revenue incremental in YoY- e-Commerce logistic solutions sales & marketing activities: Led all sales and marketing activities towards supply chain solutions selling and cross border logistic solutions for e-Commerce customers. Achieved 105% sales achievement, 35% revenue incremental in Year – over - Year 40% incremental of new customer acquisition - Marketing Event Implementation: Drove scalable sales and marketing strategies to HK e-Commerce Customers with managerial guidance for outreach including public seminars, industry trade shows, open day events, customer site visited……- Regional Level Engagement: Effectively communicated with Regional Team, Country GM, ensure messages are applied across all tactical touch points- Sizeable Contract Signed up: Built a track record in singing no. of major contracts in considerable contract size: Banks: HSBC (USD1.2M), American Express (USD400K), Morgan Stanley (USD300K), Bank of China (USD200K) Others: Hextronik (USD6.1M), Kreyos Smart Watch (USD1M), Deckers (USD800K), Apple (USD200K) Show less

Hk And North Asia

- To sell the Tele Conferencing Solutions (Audio, WebEx, Live Meeting, Video, Webcast, Webinar) to the MNC’s Customers, Global Customers and Channel Partners- Develop and Execute the Account Development Plan (ADP) for North Asia- Growth North Asia Business Revenues 673% during 4 Years Tenure, from USD$1.1M to USD$8.5M- Growth BT Conferencing Market Share into Top 3 among the Service Provider- Signed the following major deals: i.) Major FMCG Company, Audio & Web Conferencing… Show more - To sell the Tele Conferencing Solutions (Audio, WebEx, Live Meeting, Video, Webcast, Webinar) to the MNC’s Customers, Global Customers and Channel Partners- Develop and Execute the Account Development Plan (ADP) for North Asia- Growth North Asia Business Revenues 673% during 4 Years Tenure, from USD$1.1M to USD$8.5M- Growth BT Conferencing Market Share into Top 3 among the Service Provider- Signed the following major deals: i.) Major FMCG Company, Audio & Web Conferencing Solutions, USD$2.16M for HK, China and Taiwan Marketii.) Global Investment Bank, Audio Conferencing Solutions, USD$1.23M for HK Marketiii.) Global Investment Bank, Audio Conferencing Solutions, USD$550K for HK and Taiwan Marketiv.) Major IT Company, Channel Partner Conferencing Project, USD600K for Taiwan Market Show less