Glenfiddich / Monkey ShoulderHendrick’s / Sailor Jerry

GlenfiddichInitiated the partnership with Golden Horse Award.

Monkey Shoulder / Hendrick’s / Sailor JerryInitiated the partnership with Rakuten Monkeys baseball team.

In charge of product marketing of the most key franchise of LANCÔME, Génifique, including: budget allocation, ATL/BTL, CRM, consumer event, demand planning, sales forecast, etc.−2017 Génifique achievement: Sales +38% (Highest since 2013) / Customer +21% / Link sale 72% (Highest of all time) / Successfully launched new product “Génifique Sensitive”, which had incredible sales result among asia: “1 bottle per 1.8 minutes”.

Provide “Back Office” service to SMEs (Small and Medium Enterprises), from consulting to execution, including: Branding, Visual Design, Website, Video Production, FB Marketing, Legal service, Accounting service, etc.−In charge of internal management, including operation, financial control, project delivery, strategy planning, and business developement.−Key Clients: YSL, CLEAR, LANEIGE, Ferrari, Cathay Insurance, Crowne Plaza Hotel, etc.

In charge of brand marketing & PR planning and execution, including: budget allocation, ATL/BTL planning, CRM, cross brand coop, media monitoring, NPL press conference, media connection maintenance, etc.−Conducted 488 GTB grand launch event, monthly outing event for clients, cross-brand coop event(GUCCI, American Express, Berluti, etc), media tour to Shanghai Motor Show, client tour for Shanghai F1 track experience.

In charge of product marketing, including: budget allocation, ATL/BTL, CRM, consumer event, trade marketing, press conference, demand planning, sales forecast, etc.−Conducted first brand concert, which earned 720% ROI on media exposure.Conducted first brand overnight blogger event, which accomplished a great success to roll out to the whole Asia zone.

Assist new sub brand of MATRIX launch research, including: field research, questionnaire analysis, and launch proposal.