Spearheaded the go-to-market division with focus on differentiation marketing and strategic partnership establishment  Lead and managed sales strategy for 15+ online, offline channels & Ecommerce strategic alliance formation from 0 to 1, driving a 46% year-over-year surge in sales revenue  Devised a breakthrough entrance into the Service Bureau, Dental and Robotics sectors, capturing a combined net new revenue of $3M within 6 months Implemented region-tailored pricing strategies, boosting inventory turnover, and ensure stable business development. Pioneered a cross-department sales enablement initiative, enhancing sales cycle efficiency and optimized cost amidst economic fluctuation and improving overall operational efficiency.  Led high-stakes contract negotiations with premier service bureau clients

 Directed a team of 20+ Pre-sales across APAC, driving $35 million in annual revenue contribution and enhance average sales value per closed deal by 25%, exceeding KPI by 16%  Overseen Direct Digital Manufacturing Business Unit on paid part service and consultant service for key accounts, enhancing the yield rate to 98% and adding $14 million annual service revenue to the firm Established a culture of continuous improvement, resulting in optimization of sales engineering functions, improving efficiency by 44.6% over 2 consecutive years  Spearheaded innovative market entry strategies, escalating market share by 6% and propelling high demand product sales. Fostered strategic alliances with upstream chemical, software and postprocessing giants, enhancing product line offerings and partner experience Trained and developed a 350+ strong sales force, elevating the team’s product knowledge and sales skillsKey Projects: Initiated a groundbreaking patent modelling project in China, securing a $14M contract with KDL group for multiple national precision medical centres. Has acquired “Million dollars club - Top Gun Award” of 2021.

 Managed and supervised regional application team of 10 on pre-sales and benchmarking, boosting smart manufacturing product navigation and increasing opportunity conversion rate by 12% YoY. Contributed $12.5M to Annual operating plan, surpassing KPI targets by 5%  Spearheaded AM consultant service across South Asia, cultivate over 30 key accounts worth pipeline of $30M, leading to $5M annual sales revenue contribution. Implemented application and product training for GTM team, provided strategic market insight and competitive analysis to executive leadership, enhancing overall team performance and benchmark2closing sales cycle by 15% YoY  Collaborated with R&D force, resulting in the launch of 2 innovative solutions, played to unlock blue ocean application segment Key Projects: Partnered with BMW MINI Team & automotive coating expert team, overseeing the full colour side scuttle customization project from Design for additive manufacturing to production through Direct Digital Manufacturing. The project's successful deployment led to 8000 installations and high satisfaction, earning the "CEO excellence Award" for exceptional performance.

 Orchestrated a regional sales engineering team of 3, focusing on targeted vertical markets with tailored strategies, providing front-line support and facilitating customer solutioning, ultimately contributing to closed deals.  Collaborated with the Director of Channel Enablement APAC to design, implement, and assess enablement initiatives, conducting over 25 workshops and trainings yearly, boosting sales efficiency and reinforcing product expertise within the partner ecosystem. Served as the Trainer Lead, overseeing the delivery and evaluation of certification programs for an internal team of 15+, ensuring consistent training quality. Transformed business requirements into effective training and enablement strategies, crafting innovative offerings and programs that aligned with market demands.

 Responsible for all pre-sales and channel enablement activities & product demonstration  Partnered with business manager and channel partners to accelerate deal closing.  Conducted market analysis and competitive landscape for top management strategy planning.  Operated and managed the customer facing experience centre