● Utilized automated tools to extract data from primary and secondary sources, ensuring accuracy and efficiency by 32%.● Developed and maintained databases, organizing data in a readable format for analysis.● Employed statistical tools to identify, analyze, and interpret patterns and trends in complex data sets.● Analyzed local, national, and global trends impacting the organization and the industry.● Prepared comprehensive reports for management, presenting trends, patterns, and predictions using relevant data.● Collaborated with product design teams, engineers, and management to identify process improvement opportunities.● Proposed system modifications and devised data governance strategies to enhance data quality.● Prepared two final analysis reports weekly for stakeholders, facilitating informed decision-making based on facts and trends. It reduces process time by 40%● Deployed predictive analytics to understand customer’s interests/behavior. This resulted to a 31% increase in customer experience and loyalty.

● Manage the partner’s website and social media channels. Using the monthly heat map reports, developed a strategy to rebuild, improve and manage the website that resulted in a 26% increase in customer satisfaction and 16% in additional sales over the course of a year.● Conducted focused A/B testing and optimization, on different campaign landing pages and extrapolated insights from the results, leading to 12% increase in traffic conversions.● With excellent data analysis, Identified missed opportunities for additional advertising that resulted in 19% increase in overall revenue.● Developed and presented monthly data visualizations to help our marketing team uncover insight into new opportunities and better strategize. This helped the digital marketing team, grow in revenue generation consistently, monthly.● Responsible for managing the Digital Marketing agency called (“Tek4Nigeria” – gives educational opportunities and skill acquisition) by providing services to customers, generating leads, and increasing the revenue for the organization. As a Digital Marketing Facilitator, worked with the media team to organize Website development/Web Analytics and Social Media Marketing training for over 300 people in conjunction with UNDP.● Facilitate Digital Marketing and Website Management training in 8 states across Nigeria; including one African country - Togo with a summation of over 5,260 participants.● Train, manage, and coordinate assigned technical personnel on projects, campaigns, and social media tools as well as standard reporting techniques.● Provide social media marketing services to clients on Social Strategy Development, Social Media Optimization, Social Media Advertising, and Technical Support for websites.● Build affiliate marketing solutions to drive growth, brand, and cooperate images. In turn increase sales through multiple marketing efforts by partner

● Functions and direct implementation of overall thematic marketing strategies (email, content build, graphic direction, social handles, channels management, and database management). ● Handle Social Media Marketing and Content development for the website to increase traffic and build influencers for the organization. ● Drive brand communication and reputation management through Email, Social media channels, and Live Chat.● Improves organic search ranking of the organization’s website through SEO and indexing.● Data Collation and Analytics for campaigns to inform marketing decisions. ● Organize and tracking of social media campaign initiatives; using Google Analytics & Tag Manager for optimizations.● Responsible for Website administration and content management for the organization. ● Facilitate training for external organizations on Social Media Marketing/Community Management and Brand Communications.