At De Anima, we draw inspiration from the fusion of Asian and English heritage, where the rich tapestry of tradition meets the contemporary world. Our brand embodies the Latin phrase "De Anima," translating to "of the soul," and this soulful connection is reflected in our raw, hand-woven materials that infuse authenticity and a sense of timeless elegance into home lounge wear.Within the fibres of our loungewear, you'll discover the delicate interplay of Asian and English influences, where luxurious comfort meets classic design. Each piece is a harmonious blend of the two worlds, seamlessly merging the grace of Asian aesthetics with the refinement of English tailoring. This unique synergy creates lounge wear that embodies a sense of sophistication while remaining grounded in comfort and functionality.

PR & COMM- Assisted in executing the PR & Social Media strategy by managing the brand asset library, compiling proposals for imagery, videos, and copywriting for digital platforms of partners, including eDMs.- Conducted PR evaluation, monitoring, and analysis, including assessing competitors' activities.- Collaborated closely with regional marketing teams to deliver monthly reports on regional Marketing & Communication strategies to team members.- Assisted in coordinating and executing local PR activities.- Arranged and provided on-site support for photoshoots.CLIENT EXPERIENCE ACTIVATIONS - Supported the planning and execution of all brand events, including logistics, brainstorming, and vendor sourcing.- Assisted with annual orders, inventory management, and logistics for the region.- Helped with the production of gifting materials, including vendor sourcing, negotiation, and implementation.- Provided administrative and project support, including processing invoices through SAP and tracking and managing expenses.CRM TOOLS, REPORTING, AND DATABASE ANALYSIS- Extracted and analyzed data for reporting and analytics purposes.- Monitored and analyzed CRM results to generate recommendations and actions for developing the customer database.- Implemented and followed up on regional CRM E-card planning.- Created and oversee CRM campaigns, including email campaigns, events, and retail activations.- Managed client data extractions, campaigns, and reporting for the CRM program.- Assisted in the management of the clienteling app, "The View," and contact occasions.

- Drove over 2.5m social media exposure for a yearly event by creating articles on 5 platforms i.e., Facebook, Instagram, and the event website.- Cutting the total expense of production of an event by 15% in comparison to previous years while maintaining the overall quality and generating exceptional outcomes.- Setting up editorial calendars for 3 major projects, and developing story ideas on both online and offline platforms.- Maintaining social media accounts (Instagram and Facebook) while tracking the customers' engagement data and analysing future communication plans

- Assisting with basic data gathering and organizing for future retail space planning.- VIP customers Private sales planning and communicating.- Acting as a communication intermediate between the manufacturer and the Japan headquarter.- Working with a large quantity of clothing and examining and dealing with defects in the products in order to increase the level of satisfaction for the customers.

- Collaborated with HR team to support recruitment efforts, including job postings, resume screening, and interview coordination.- Assisted in the onboarding process for new employees, ensuring a smooth transition into the company.- Helped maintain employee records and databases, ensuring accuracy and confidentiality.- Contributed to HR projects, such as employee engagement initiatives and training programs.Assist in the development and implementation of HR policies and procedures.