Managing Partner of Fieldbook Studio, under the High Alpha Innovation umbrella of Venture Studios.

Cartwheel is a startup studio that creates B2B SaaS (software as a service) companies. Our current focus is on emerging technology as it's applied to the Retail Value Chain.We’ve chosen Northwest Arkansas as our headquarters. This region’s impact on the world of work is undeniable: Walmart, Sam’s Club, J.B. Hunt, Tyson Foods, and other frontline workforce leaders call the heartland of America home.

PushKin is transforming the way deskless workers connect with their leaders.

Helping drive the University of Arkansas Technology Ventures innovation and intellectual property pipeline by providing guidance into current challenges faced by key industry sectors, and best practices for collaborating with industry partners in the innovation ecosystem

Acquired by Ship.com in 2020.

Advising a direct-to-consumer brand since inception (post-Kickstarter/Indiegogo) that promises an end to musty towels. Onsen Towels was acquired by Pattern Brands in 2022.

We built the team first, and used a cultural framework that we held ourselves to, so crafting amazing products quickly was the by-product. Teamvvork was acquired by RevUnit in April, 2017.

Teesnap was a wholly-owned subsidiary of Allegiant Air, a multi-billion dollar ultra low cost airline. I joined in the early stages of Teesnap and helped the Founder/CEO and founding team form a long-term product vision, foundational product development practices, product roadmap refinement ceremonies, and a client-centric culture that led to product/market fit for Teesnap. I also recruited senior leadership and technical leadership roles. The roadmap and product vision that the founder, Bryan Lord, and I built set the stage for long-term growth.After helping grow the client base 30x, I transitioned out of this contracted leadership role as part of the RevUnit acquisition of Teamvvork.Teesnap was acquired by Teleo in 2021.

Everafter was a startup in the wedding space that was majority owned by Allegiant Air's co-founder, Maury Gallagher.

My return to project management was an intentional step down on my journey to move closer to family, and ultimately led to my entrepreneurial passion.A servant-leader with teams that owned Taxonomy, Search Result Pages, Product Detail Pages, Outfit Pages (and tools), and Personalization. We worked closely with Amazon teams to re-platform Zappos technologies onto Amazon's platforms and services. Our teams were among the first at Zappos to adopt Scrum and Agile methodologies holistically across the SDLC.During my time here, I was fortunate enough to help evangelize Scrum and Agile in the project management organization. I also lead efforts to integrate Holacracy with Scrum.

Proposed, setup, and led the company's first Product Management organization under digital commerce that produced $300mm in revenue. We delivered world-class customer experiences and industry leading conversion rates across these product segments:* Mobile Apps* Mobile Sites* Core Site & PlatformWe ensured that each product strategy aligned with core business strategy and objectives. We maintained a seamless experience across each platform/resolution break point while utilizing the native capabilities of devices and channels. We collaborated with Marketing and other business partners to amplify our customer retention and acquisition efforts.

I led the team that launched the first mobile app for the organization with a 3rd party vendor, and then transitioned the effort to an internal team where we implemented modern, agile ways of working for the first time in the organization. I led by implementing proven processes, focusing on customer feedback, and aligning our efforts towards long-term value creation in a new revenue channel for the company.I also led the redesign and launch of a new mobile site, and drove the team toward a data-driven, iterative approach. The new mobile site lifted both conversion and customer experience metrics (our mobile site conversion increase 24% after launching the redesign).I also proposed and executed on demand generating outcomes and product mindset initiatives through the digital team that set 1-800 CONTACTS on a course to maintain their industry leading position beyond 2013.My achievements here earned the trust to lead the entire digital experience spectrum at 1-800 Contacts -- defining and running the first Product Management team.

Earned the opportunity to work as Program Manager for the re-platforming of the main site (www.backcountry.com) on to ATG:*Program manager serving 5 multi-national, multi-organizational project teams to re-platform the main site, Backcountry.com*Setup initial UI teams that lead the UI/UX redesign of Backcountry.com*Worked with the program leadership to lead organizational changes in adopting scrum methodologies *Held a leadership role in large PMO of world-class project managers/scrummastersDrove an A/B testing initiative to get the organization motivated and behind a customer data driven product process. Participated in recruiting top talent, taught classes on consumer behavior, and applied influence with my passion for great organizations and great ecommerce solutions.

Servant leadership on several amazing teams as a Project Manager working on a re-platforming effort for the mountain bike website (Hucknroll.com). Lead teams that:*Integrated current CMS tools and defined product data for the website*Setup the environments, deployment processes, and code branching strategy*Setup core architecture and platform for the websiteProposed an A/B testing initiative to get the organization motivated and behind a data-driven, product delivery process. Participated in recruiting top talent, taught classes on consumer behavior, and applied influence with my passion for great organizations and great e-commerce solutions.

Served as a financial, process, and systems analyst for the Distribution Center at 1-800 CONTACTS and Glasses.com. The diversity of this position was very challenging and fulfilling. This position's main focus was on continuous improvement and providing the right system tools and analysis to enable the supply chain to function efficiently with the highest level of customer service possible. In addition, I was tasked with Project Management in all supply chain related projects (from systems intergrations to operational process changes) including:*Walmart direct-to-store integration project. Delivered a completely new process in 9 wks, under budget, and led changes that resulted in $2 million in bottom line savings *Glasses.com logistics startup analysis and activities*WMS implementation and integration for the supply chain

Managed corporate asset purchases and supplier relations. Facilitated large scale technology and supply chain refreshes with cost/benefit analysis and bidding process. Championed new role expectations and key performance measurements. Exceeded procurement goals 11 out of 12 quarters.Began learning project management skills and business analytics skills through team development projects and being the point-of-contact with IT department.

Supervised an area consisting of 20-50 people. Balanced work loads for increased productivity and service.