Stanley Kirshner-Breen Email & Phone Number

New York, United States

Wayne, Pa, Us

San Francisco, California, Us

-Lead the day to day operations of the merchant to merchant referral program, growing customer acquisition through product integration, partnerships with sales/CX teams, CRM lifecycle comms development, customer research and data-driven incentive A/B testing.-Collaborate with the data analytics team to build reporting dashboards that joins data from various sources (Salesforce, Snowflake, Hubspot) to deliver full-funnel metrics. Communicated results weekly to core team and bi-weekly to leadership for discussion.

Dallas, Tx, Us

-Leveraged customer behavioral health data to build data-driven automated customer lifecycle journeys that drove utilization of product, resulting in millions additional revenue forecasted for business.-Lead the procurement and implementation of CRM Iterable, working with the product and data analytics team to develop real-time data feeds on customer attributes and behaviors.-Implemented a new project management and marketing analytics platform that enabled the marketing department to become self-reliant for building reporting and automated dashboards capabilities.-Lead several marketing operations process investigations that identified key weaknesses and risks of existing systems with proposed solutions, documented efforts and presented to the executive team.

New York, New York, Us

As part of a GTM agency team, lead the paid marketing (Google search/display) and CRM strategy development and tactical implementation for Fitch Ratings’s new business unit. The cross-functional launch surpassed initial sign-up goals of institutional investors with strong follow up engagement.

New York, Ny, Us

-Managed paid social and search advertising campaigns, continuously analyzing performance and optimizing towards more efficient acquisition metrics. -Developed and ran cross-channel A/B experiments to optimize the customer journey. Built unique creative concepts for specific audience segmentation that spanned paid media, landing pages, sales promotions, live chat, and email. -Lead the coordination of campaigns with internal resources and external agency support.

Chicago , Il , Us

-Collaborated with different brand groups to develop cohesive and consistent digital strategies across email, CMS, website optimization, and paid search/social for all major Kemper brands.-Worked with internal teams and external agencies to run A/B tests across multiple mediums to optimize performance and glean audience insights that can be used more broadly across the business.-Conducted performance analysis of digital campaigns and report on results, insights, and opportunities to senior leadership.

New York, New York, Us

-Lead the SEO and SEM initiatives within the marketing team, driving scalable and efficient organic and paid acquisition campaigns.-Collaborated with the Sales, Marketing, and Engineering teams to collect and analyze performance and product data to identify areas of opportunity for optimizations and automations.-Developed data tracking and reporting processes to measure and report on user acquisition, growth, and engagement on marketing and product channels.

New York, New York, Us

-Developed automated email campaigns focussed on customer acquisition, retention, and prospect re-engagement.-Scoped marketing projects and forecasted costs to deliver timely, accurate, and creative proposals to decision-makers across multiple industry verticals.-Performed social listening campaigns focused on existing accounts and reported on relationship growth opportunities.

Chicago, Illinois, Us

-Lead email automation campaigns aimed at driving product-led growth, continuously optimizingbased on KPIs of cost per acquisition, cost per customer, revenue rates, and revenue per user.-Managed $100,000+ monthly paid search and display budgets across Adwords, Bing, and Oath.-Acquired dozens of media placements and high ranking backlinks through press and affiliate outreachcampaigns resulting in higher brand visibility, new media relationships, and improved domainauthority.-Created and delivered sales channel performance and forecasting reports to C-Suite using Mixpanel, Google Analytics, Adwords, and SEMrush.

Minneapolis, Minnesota , Us

Developed and launched a marketing consulting agency that grew from a concept to a business with over a dozen clients. Cooperatively and independently executed a wide range of marketing projects that included social marketing and advertising, search advertising, content creation, multi-media copywriting, email automation, communication system design, press relations and more.

Washington, D.C., Us

Managed social media platforms and created visual designs and promotional materials for communication campaigns. Researched, wrote and edited communication materials including emails, press releases, op-eds, research reports and educational literature. Managed website and implemented SEO strategies.

Washington, Us

Worked with the managing editor to develop marketing and promotional campaigns across a variety of online platforms. Developed social-media strategy for both day-to-day needs and long-term goals and tactics using data analytics and audience trends.

Washington, District Of Columbia, Us

Worked with the Communications team to develop and implement content marketing, affiliate partnerships, copywriting, data analytics and SEO strategies and tactics. Created weekly newsletters, managed press mentions, monitored email marketing campaigns and conducted regular competitive analysis of competitor’s marketing efforts.

New York, Us

Assisted the director of marketing with initiatives surrounding content and brand. Created case studies, brochures, and other branded materials using Adobe InDesign, Illustrator, and Photoshop. Secured prestigious awards and speaking opportunities. Assisted with the creation of internal monthly newsletter. Managed six-figure budget.

Washington, Dc, Us

Supported the Senior Director of Marketing and the Senior Director of Membership with special events planning and execution. Created original content and coordinated the publishing of new content on the Alliance website. Assisted communication team with social media channel content creation.

San Francisco, California, Us

Lead a small team of brand ambassadors at dozens of promotional events which resulted in thousands of new user signs ups. Assisted marketing managers with the planning and supporting logistics for dozens of events. Built strong relationships with key stakeholders such as marketing managers, event managers, vendors, brand ambassadors, drivers and customers. Assisted marketing operations, events, and campaigns through event management andsupervision of brand team.-Helped in hiring and training of coworkers, on-boarding and support of driver-partners.

Strategic Communications, Communication And Media Studies

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