• Manage distribution and pricing to achieve optimal growth and profitability in a highly competitive market.• Maintain and grow distributor relationship through face-to-face interactions.• Responsible for planning and executing new product launches, sales promotions, local marketing programs and ongoing sales performance. • Observe the market for trends, competitor activity and execution of distribution, retail & promotional programs.• Analyze monthly business trends.• Coordinated a collaborative effort to pull our brand back from our distributor which resulted in increased margins and sales for the company• Set up our self distribution network from the ground up and hired staff to run as cost effectively as possible

-• Grew total sales volume 55% first year with organic growth of 38%. Continued to meet & exceed sales goals.• Managed all functions of the distributor including all profit & loss responsibilities, sales, marketing, operations, drivers, fleet, and administration.• Created and executed sales projections, points of distribution and marketing plans• Oversaw brand managers who collaborated with over 100 suppliers to create and execute AOP volume targets. • Participated in executive financial meetings to drive revenue growth across various channels. • Oversaw the two most successful new product launches (Crooked Stave Brewers Select Series and one year later Crooked Stave Sour Rose), resulting in over 10% of top-line growth and increased brand recognition.• Launched a new partnership (with Two Raods Brewing), resulting in a top-five supplier.• Implemented supplier performance matrix resulting in overall company efficiencies and higher profitability. • Devised strategic optimization of product selection and key placement to drive business results.• Develop and formulate pricing strategies to support sustainable growth.

- Led a team of 10 account managers and merchandiser's in off-premise trade and large format national accounts contributing $30M annually in top-line sales- Acted as liaison between suppliers and the sales team to ensure supplier market standards, volume goals, and distribution goals were being met.- Created and presented business reviews with key accounts and consulted on their business plan based off the reviews.- Partnered with supplier to set market standards, priorities, appropriate inventory levels, and pricing.- Successfully launched new brand with the distributor, exceeding supplier sales and distribution expectations post launch.

- Managed all sales functions for 20 independent off-premise liquor accounts.- Acted as a business partner advising the accounts of appropriate deal levels, pricing, shelf positioning, and any new items that was a good fit for their account and customer base.- Advised the account with space management and involved our space management team to do a full account reset when applicable.- Implemented inter-departmental communication plan to discuss win and challenges to drive solution based changes.

I was an executive search consultant in the food and beverage industry. I helped my clients assess needs and acquire top talent to maximize their strength and stability in today's volatile market. I built long term working relationships built on trust and integrity. I consistently presented candidates who were passionate about what they do, well matched to the needs of the organization, and thrilled about the opportunity my client provided. It is those people who have the most positive impact on an organization and are committed to excellence.

- Continued vertical career growth from Route Sales Rep to District Sales Leader- Coached team of 13 salespeople to meet and exceed sales goals, resulting in $10M annually. - Guided a team with coaching, motivation, and tools to enable members to meet individual sales goals.- Exceeded sales goals while controlling expenses and employee turnover.- Exceeded sales plan every year as district sales leader.- Decreased missed sales due to accurate product forecasting. - Mentored and trained new district sales leaders on procedures, computer programs and reporting tools.- Presented senior level business reviews to national chain accounts, resulting in incremental store activity and execution of corporate mandates.