Stanley Liang Email & Phone Number

San Francisco, US

San Francisco, California, US

San Francisco, California, US

• Lead the Optimization team and manage a Data Analyst direct-report.
• Spearhead growth strategy initiatives to uncover incremental ad revenue through improvements in long-term product strategy, new optimization techniques, and A/B tests on new feature updates for the Tapjoy Offerwall in.
• Audit app setting mismatches between the Google App Store against internal databases, with the most recent update resulting in +50% revenue lift for a dozen of apps in March 2023 after aligning currency maturity ratings.
• Create Microstrategy Dashboards and run SQL queries in BigQuery to generate insights and data visualizations to effectively communicate long-term trends and quarterly projections for ARPDAU, eCPM, and other business.
• Support AMs and Sales teams with day-to-day data needs and frameworks of best practices to optimize campaign delivery and maximize ROI/ROAS through analysis on user behavior, targeting modifications, and other UA.
• Design and present training curriculum to improve the analytics capabilities of global Commercial and Operations teams to ensure self-sufficiency in acquiring basic reporting in Microstrategy and data manipulation in.

San Francisco, California, US

• Created dashboards in Microstrategy to monitor weekly revenue fluctuations across all product types and automated weekly BI reports via VBA to present to Executive stakeholders
• Compiled competitive analysis and generated pricing recommendations based on existing campaign delivery and ROAS to increase ad ranking in Tapjoy’s Offerwall auction ecosystem for the Account Management team.
• Provided custom allowlist and blocklist app recommendations to Sales Reps to match desired persona-targeting, leading to increased campaign performance while maintaining spend volume
• Forecasted quarterly revenue projections based on existing monetization rates and projected pipelines, coming within 5% of actual revenue numbers for each quarter since joining the company
• Collaborated with the Marketing team on two case studies by providing data from ad hoc SQL queries to measure ROI lift for the new 2020 Multi-Reward Cost-Per-Engagement product.
• Acted as liaison between the Sales and Data Science teams to help facilitate understandings of Tapjoy algorithms on ad serving issues and potential technical enhancements

San Francisco, US

• Modified ad unit targeting and frequency caps to maximize audience reach and drive revenue to target publishers with inventory tuners
• Standardized and automated 29 weekly pacing reports with Visual Basic, cutting down the turnaround time from 10 hours to 1.5 hours each week
• Analyzed delivery data to report revenue impact caused by server variance between DFP delivery and client delivery (eg. DCM/Flashtalking/Sizmek)
• Optimized all campaigns by reallocating impressions within billing groups to ensure full delivery and high performance with bulk DFP uploads
• Monitored campaigns for inactivity and troubleshot for setup discrepancies between in-house order management system and DFP with weekly Excel QA reports

San Francisco, US

• Trained and supervised Ad Ops team in day-to-day operations
• Troubleshot issues for creative tags and campaign setup in DFP Premium
• Participated in 6-month High Potential Leadership Program
• Tested new rich media vendors for compatibility across desktop and mobile devices
• Facilitated BlueKai tag implementation for 2014 site changes with Publisher team
• Worked closely with LeftLaneNews to implement GPTs for their VAST-compliant video player

San Francisco, US

• Segmented users from Cobalt dealer sites visiting the Jumpstart network via layered AudienceScience cookies
• Delegated and prioritized assignments for outsourced 3-member team in India
• Maintained monthly QA to verify proper setup of publisher site tags
• Created an Ad Ops Comprehensive Guide including a 100+ page PowerPoint presentation
• Rebuilt custom templates during ad server migration from DFP Legacy to DFP Premium
• Developed method to batch upload and assign Jumpstart creatives in DFP Legacy and DFA

San Francisco, US