• Manage the daily operation of 95+ branches, ensuring store performance & operational efficiency.• Develop and execute strategic business initiatives, contributing to achieving company annual sales target and goals.• Establish and maintain relationships with key stakeholders to support business expansion. Involve in over 30 new branch’s location selection, setup and opening (as of May 2024)• Create and implement effective marketing campaigns, enhancing brand recognition and driving sales growth. Manage and monitor performance of digital marketing campaign, SEM, SEO, e-commerce platforms (Shopee, Lazada, Tik-Tok Shop).• PIC of BateriHub Franchisor Program • Oversee daily retail operations, including inventory management, customer service, and retail department.• Analyze market trends and customer behavior, identifying growth opportunities and implementing targeted strategies.• Facilitate communication among senior management and departments to align goals and priorities.• Provide guidance, set standards, creating SOPs to ensuring exceptional customer service satisfactory.• Utilize sales data analysis to identify insights for revenue enhancement.• Ensure the company’s SOPs are compliance with legal and regulatory requirements.

• Managed China representatives and MyCEB’s WeChat account, effectively engaging with the Chinese market.• Organizer of MyCEB China Roadshow, coordinating 20 industry partners across 4 first-tier Chinese cities (Beijing, Shanghai, Chengdu, Guangzhou) to foster relationships with Local Travel Agencies & Corporate clients, resulting in substantial sales leads through PSA.• Played a vital role in the planning and execution of the "Meet in Malaysia" Campaign and "Reset, Restart, Responsible" Programme, contributing to the revival and growth of the business events industry.• Cultivated and maintained strong partnerships with Business Events Industry stakeholders, including Hotels, Venues, Travel Agencies, and PCOs.• Demonstrated a proactive approach in sourcing and generating sales leads for upcoming international corporate meetings and incentives.• Planned and executed sales activities, promotions, tradeshow attendances, and presentations to showcase MyCEB's offerings.• Developed, implemented, and managed strategies that led to securing international corporate meetings and incentives, contributing to the organization's overall growth and reputation.• Collected and documented valuable market intelligence and competitive insights to inform strategic decisions.

- Responsible for maintaining and monitoring the Centre’s image as it relates to the Exhibitions sector, maintaining financial and commercial viability and the identification of new areas for sales revenue in the Exhibitions sector and once established maximizing venue occupancy and yield from exhibitions held at the Centre.- To provide input and assistant to Senior Sales Manager in planning, developing, budgeting and implementing the Sales Plan in the Exhibition segment.- To contribute in achieving personal and segment revenue target.- Carry out daily administrative tasks in Exhibition segment, which includes, preparation of sales proposals and contracts, sales reports and inter-department documentations.- Provide a courteous, professional and efficient service at all times handling internal and external clients.- Represent the center to attend trade show & conferences:(1) Incentive Travel & Conventions, Meeting 2019 (IT&CM), Shanghai(2) MyCEB China Roadshow 2019 (Beijing, Shanghai, Chengdu, Shenzhen)(3) China Expo Forum for International Cooperation 2019 (CEFCO), Hainan(4) 9th Expo Project Fair for International Cooperation (EPFIC), Beijing

- In-charge of Travel Agents, Event Management, Tobacco, Shipping & Logistic, Construction & Property, Pharmaceutical, Media & Filming Segments- Identify and develop sources of potential clients and build good rapport with existing & new clients- Close sales, finalize and coordinate events with internal team (banquet, F&B, facilities & etc) for clients - Manage and drive sales of assigned territory to meet company’s sales target - Analyze market information and identify relevant improvements- Plan and conduct monthly sales blitz at different area in Klang Valley- Demonstrate a full knowledge of all products, relevant selling points & benefits- Prepare all necessary reports and forecasts as requested by the management in a timely and accurate manner- Represent the center to attend domestic and international trade show & conferences (1) Incentive Travel & Conventions, Meeting Asia 2015 (IT&CMA), Bangkok(2) Business Event Week, Shangri-la, Kuala Lumpur 2015(3) Incentive Travel & Conventions, Meeting 2016 (IT&CM), Shanghai(4) Incentive Travel & Conventions, Meeting Asia 2016 (IT&CMA), Bangkok(5) MyCEB China Roadshow 2017 (Beijing, Shanghai, Chengdu, Guangzhou)(6) Asia Business Meet 2017, Singapore(7) 2017 GuangDong 21st Century Maritime Silk Road International EXPO

- Monitor performance, conduct appraisal for team members, organize monthly meeting- Manage and monitor front-line cashiers & back-end staffs to achieve Service Level Agreement (SLA)- Ensure team members perform task comply with ISO procedure & Bank Negara Requirements- Handling e-mail escalations & customers / agents over the counter pertaining collection enquiries- Deal with customers/ agents & bank’s liaison to resolve bank-in / payment issues- Perform daily reconciliation for banked-in cash, cheques, and credit card reports.- PIC of Yearly Outsourcing Review for our Collecting Banks. - Involved in Six Sigma Black Belt Project in enhancing Premium Collection Process and reducing suspense amount in the system- Involved in company’s townhall, active in participating departmental & section’s team building activities.

- Assist sales team, managing schedule and distribution of sales documentation (Quotations/ Event order)- Prepare & follow up sales quotations, negotiating event details with clients- Close sales and prepare event order according to client’s requirements- Liaise between other departments and client to satisfy the client’s needs- Participate wedding EXPO ( Arrangement of the transportation, Communicate with Organizer & etc)- Handling small business events/ meetings & assist sales manager to handle big events (i.e. product launching, exhibitions, international conferences, wedding & etc.)