• Develop and recommend strategic marketing campaigns for clients based on understanding of business, target audiences and goals using data and analytics• Utilize local and national research tools and programs to compile and analyze data• Develop proposals and present information, research, ad concepts or other elements to clients• Develop and grow relationships with key assigned advertising clients• Produce creative briefs and work with creative teams on message… Show more • Develop and recommend strategic marketing campaigns for clients based on understanding of business, target audiences and goals using data and analytics• Utilize local and national research tools and programs to compile and analyze data• Develop proposals and present information, research, ad concepts or other elements to clients• Develop and grow relationships with key assigned advertising clients• Produce creative briefs and work with creative teams on message development• Develop strategic sales plans through B2B marketing events with in the community• Develop sales collateral for various markets and customer segments• Manage new B2B brand launch and transition• Manage strategic marketing events and programs• Create sales plans using marketing data and prospecting tools • Qualify inbound sales leads and manage distribution• Develop website and sales collateral content for various verticals• Serve as liaison between News (media content) and sales to strategize sponsorship sales Show less

• Develop and execute strategic marketing campaigns for various business units• Work with global marketing to develop a cohesive message for solutions with a focus on healthcare• Own and manage and rectify segment marketing budgets• Write, edit, manage and distribute multiple content types, recognizing the need to both align deliverables with global business goals and communicate to a global audience• Determine and design messaging to various customer groups through… Show more • Develop and execute strategic marketing campaigns for various business units• Work with global marketing to develop a cohesive message for solutions with a focus on healthcare• Own and manage and rectify segment marketing budgets• Write, edit, manage and distribute multiple content types, recognizing the need to both align deliverables with global business goals and communicate to a global audience• Determine and design messaging to various customer groups through tradeshows, ads, customer events and blog posts• Work closely with Schneider Electric partners on creating marketing and sales programs. Specifically, developing content and sales collateral• Develop marketing automation campaigns for multiple product lines, customer verticals and business units• Design and manage co-op marketing programs for Schneider Electric Partners• Provide resources to enable Schneider Electric Partners to reach sales goals• Development of complex projects in the areas of advertising and promotional programs, tradeshows and special promotions• Build strategic lead nurturing programs • Maintain awareness of customer, competitive, and industry trends in style, voice and messaging to ensure communications and material are timely and relevant Show less

Restaurant and Resort MarketingBanquet sales and planning