Michael Stanton Email & Phone Number

Charlotte, US

• As the Head of Finance and Strategy at Henry Duvall, I lead financial operations, reporting, compliance, and planning for a rapid-growth e-commerce children’s clothing brand.
• Led development of Brand Positioning, Marketing Plan, and Business Plan for Henry Duvall, and delivered 60% growth in 2nd full year of operations
• Implemented project for $100k cost savings through fulfillment optimization
• Led NetSuite implementation for efficient financial operations

Partnered with the Henry Duvall founder to define the brand positioning and marketing strategy. Developed the initial Henry Duvall business plan. Advised the business on a more efficient corporate legal structure, and led the formation of the Henry Duvall LLC US-based subsidiary entity.

Pembroke, BM

Global Insights Director responsible for leading marketing effectiveness and building a performance culture within Bacardi. I drove higher marketing ROI through best-practice identification and implementation across marketing activations and resource allocation optimization. I led Bacardi’s Marketing Mix Modeling (MMM) initiatives, delivering $5 in NSV for.

Pembroke, BM

As a manager with the Global FP&A team, I focused on delivering better and faster insights to the Bacardi senior management team to help the business arrive at faster and more effective decisions through timely management reporting. I partnered with global business leaders across the Bacardi organization to deliver comprehensive business forecasts and.

Pembroke, BM

Working with the Global Finance team, I focused on delivering better and faster insights to the Bacardi senior management team to help the business arrive at faster and more effective decisions. I partnered with senior financial team members in the organization to develop and deliver management reports that enable the Bacardi executives to track and react.

Blackfriars, London, GB

Brand manager responsible for driving brand equity through global communications, digital strategy development and management, and leading the Lipton brand sustainability activities. Led the development of the Lipton Brand Book to support the rollout of the ‘Be More Tea’ Brand Communication Idea. Worked to define the Lipton brand digital strategy, and led.

Blackfriars, London, GB

Financial business partner to the brand development team, supporting new product innovation and long-term strategy development. Provided financial management and strategy development for the Fruttare, Magnum, Klondike, Popsicle and Good Humor brands. Collectively, these brands represent over $650 million in net sales (2012). Launched 65 new innovation SKUs.

Chestnut Hill, MA, US

Specialization in Product and Brand Management

Middleboro-Lakeville, Massachusetts, US

- Performed a post-audit evaluation of a $7 million capital investment project to evaluate the return on investment and realized savings- Developed unit P&L projections to evaluate new product launches and product line extensions and promotions as part of the Decision Management Team process- Participated in the development of the Long Range Plan (Pool.

Richmond, VA, US

- Completed 7 M&A transactions representing $232 million in total value, 1 equity offering representing $372 million in total value, and 2 fairness opinions representing $125 million in total value.Selected transactions included:- Financial advisor to SpeeDee Oil Change & Tune-Up in the $21 million sale to Midas.- Financial advisor to American Skiing.

Performed industry analysis and developed potential buyers' lists for active clients. Developed financial models and valuations of active client businesses.

Mba, Product And Brand Management

Bachelor Of Science Degree, Business Administration