Stan Woodruff Email & Phone Number

Tampa, Florida

Leading the Data Engineering department, providing analytical data storage, data pipeline services, and business intelligence solutions for Nielsen Global Engineering.Managing 5 SCRUM teams, implementing data engineering solutions for Nielsen's core global data collection and processing platforms (TV Ratings US, TV Ratings International, Audio/Radio Ratings, Streaming/Digital Ratings, Program Asset Monitoring - Streaming Program vs Commercial Classification). Leading Cloud Data Lake / Data Warehouse / Data Lakehouse strategies for data in the petabyte range, 700+ tables, consuming and processing multiple terabytes of Nielsen data collected daily from around the globe, including snapshot and streaming data. Implementing solutions for ETL/ELT/data pipelines for business consumption, analytical data storage, machine learning, artificial intelligence, and business intelligence. 100+ data pipelines, batch and streaming, event driven architecture.Managing data governance, including data catalog implementation, coordinating data stewardship, ensuring data quality, managing data lifecycle, securing Pii data, enforcing data protection and compliance with US and GDPR data protection laws.Providing Business Intelligence solutions (SpotFire, Microstrategy, Superset).Managing AWS FinOps cloud cost forecasting and optimization (>$1M annually), software license optimization, and open source software adoption.Managing the creation of various custom Nielsen data services and APIs to support the generation of the Nielsen Ratings, and to provide data insights to external clients and external compliance auditors. Creating and Leading outstanding Agile technology teams in a CICD environment using tools such as: Amazon Web Services AWS (S3, EC2, EMR, MSK Kafka, PostgreSQL RDS, Aurora RDS, SQS), Iceberg, Nessie, Trino, Hive, Spark, Python, Java, Go, ReactJS, PHP, Docker, Grafana/Prometheus, Jira, GitLab, Slack, Sonarqube, Checkmarx, GitlabSAST

Tampa, Florida

Led a cross-functional team of onshore & offshore J2EE, Oracle, C++, and Tibco resources responsible for designing and implementing a new big data software platform to support Nielsen's strategic partnership with Facebook (Nielsen Online Campaign Ratings) to generate internet advertising impression ratings. This involved setting up data pipelines between Facebook and Nielsen, and integrating Facebook demographic data with internet and mobile data from 3 recent Nielsen acquisitions to fit into Nielsen's product ecosystem as a new digital product.

Tampa, Florida

Led a team of Oracle, ODI, Java, Flex, and Tibco resources responsible for creating a data processing management system & operational dashboard for the end-to-end data processing of Nielsen's TV Ratings data. This included a metadata repository (data processing jobs, schedule, duration, data volume, in-line checks), a rich user interface, and validation logic run against batch data processing jobs within Nielsen's Ratings data processing through multiple Nielsen systems, so any processing issue in the daily series of hundreds of sequential jobs could be detected and impact could be automatically determined, alerted, and in some cases corrected through triggered orchestration to ensure that the Nielsen ratings are correct.

Tampa, Florida

Led a team of onshore & offshore Oracle ODI ELT, Cognos Business Intelligence developers responsible for the design and deployment of new dynamic Nielsen TV Ratings reports to industry clients. Led initiative to modernize Nielsen's National Television Ratings and Cable Reporting by phasing out legacy paper/book reports and replacing them with electronic reporting. Implemented next generation dynamic online BI reporting capabilities for Nielsen clients, and also provided a PDF version of legacy formatted reports for customers who still preferred the traditional report formats.

Hollywood, California, Tampa, Florida

Led a team of C# and SQL Server developers, administrators, and support staff for Nielsen Entertainment Data Incorporated. Managed the technology used for the daily collection of movie theater gross sales data from around the globe, processing & applying business logic, data storage, and presentation to the movie industry - generating global box office movie ratings.

Tampa, Florida

Led a team of .NET, SQL Server, and Microstrategy developers, administrators, and analysts responsible for ETL, Data Warehousing, and Business Intelligence solutions to support Nielsen's Core Operations division.Designed and coded data automation tools using VB.net, C#, SQL Server, and SSIS.Designed OLAP schemas and tables for analytical data marts.Deployed and administered Microstrategy, mapped Microstrategy to data structures, created Microstrategy reports. Obtained Microstrategy certifications in Administration and Design.

Tampa, Florida

Managed projects to implement new technology solutions to improve manual or inefficient operational processes, including data validation checks, automation of data entry procedures, and new system data integrations. Managed a team of Analysts responsible for maintaining the recruitment status of Nielsen TV families for US markets.Designed and coded data automation tools using VB.6 and SQL Server.

Tampa, Fl

Designed and presented corporate training curriculum. Supervised and mentored part-time trainers and training support staff.

Osaka, Japan

Delivered corporate training to Japanese professionals working with Western corporations, and Western professionals working with Japanese corporations. Instructed on business language, business customs, cross-cultural negotiation, bridging the gap between Japanese and Western business practices. Clients included NEC, Mitsubishi, Schering Plough, Nippon Denshi.