Star Finch (Davis) Email & Phone Number

Charlotte, North Carolina

Charlotte, North Carolina Area

• Promoted and entrusted to implement a centralized global branding and creative design team to support all line of business units, and leverage the benefits of being one company to drive revenue growth.
• Ensured the Checkpoint corporate brand and message was consistent across the regions by enhancing global brand style guide, including treatment of logos and design elements.
• Designed and managed a central agency model that leveraged marketing personnel, agency vendors, and event support and delivered a consistent and more efficient level of support to all areas of business vs. multiple.
• Provided new innovation in the release of product launches and customer facing communication to support channel marketing and sales to drive revenue growth
• Coordinated with VP of marketing on key strategy and vertical market changes and adapted new messaging to market
• Coached and developed two direct reports and five indirect reports around the idea of how to collaborate and deliver consistent marketing tools and messages

Charlotte, North Carolina Area

• Promoted from line of business unit marketing to manage day-to-day marketing activities for all line of business units in North America.
• Led the conception, design, planning and execution of trade shows, kick-off sales meetings, road shows and events across all line of business units in North America
• Built relationships with line of business unit leads and marketing team leads and delivered a “turnkey” level of creative service which supported each marketing plan to increase brand awareness
• Built strong front line marketing capability for sales team---Set the new standard within all line of business units for Checkpoint---Developed customized proposals, presentations and marketing materials for major.

Charlotte, North Carolina Area

Newly created position when hired, promoted three times from Marketing Assistant, to Assistant Marketing Manager and then Marketing Communication Manager.

Bradford, Pennsylvania

Supported consumer marketing efforts to maintain and grow world famous Zippo brand.