Heading our Small Enterprises Business Unit, making sure that we reach every Small Businesses out there with World Class Secure Connectivity & Smart but Easy to Use digital tools to make your businesses communicate & collaborate better than ever. We reaches out to you through Marketing, Sales and Customer Success teams, steered by a market leading pricing, value proposition and financial management team. We will grow our customer base, improve our customer experience, increase customer engagement and deliver substantial cash-flow and profit growth to our shareholders that are betting on us (we we won’t let you down).

Turned around a 3+ billion SEK business with 100,000+ active SMB customers in Sweden back to growth. Leading a team of 11 direct reporting senior Business and Go-to-Market managers with P&L responsibility, indirectly managing hundreds of people in the Nordics and Baltics. We lead the strategy, customer & market value, product portfolio & offerings, go-to-market and operational readiness for the product categories hardware, software (SaaS & IaaS), services, security, IoT/connectivity (mobile & fixed) and communication. What we’ve achieved (so far):• Revenue growth, turning around from high single digit decline to mid single digit positive growth while significantly reduced sales and marketing cost• Improved customer satisfaction, improved (NPS) with +21 and winning Swedish Quality Index.• Making online the largest sales channel• Built a digital services (IT) growth area with almost 50% growth YoY• Maintained market share amidst substantial price cuts by competitorsThis was done by:• Developing and catering a high-performing and diverse commercial team• Maintaining & developing strategic partnerships with global tech giants such as Microsoft, Apple, Samsung & Google, resulting in significant sales increases• Built & executed a new, digital focused, segment strategy. Collaborated with all relevant stakeholders to achieve broad understanding, commitment and success• Revamped the full product portfolio to drive digital adoption with 7 launches• Significantly increased prices in mature categories while keeping churn low

Built and led a specialized team of senior data analysts, customer segmentation pros, and business growth manager to digitally transform the SMB sector using data insights and micro-segmentation. Enhanced digital CRM to grow our customer base and pioneered thought leadership initiatives internally and for the Swedish B2B market. Partnered with cutting-edge data vendors to surge demand and sales leads. Drove and orchestrated M&A strategies to solidify our digital market leadership. Some highlights:-From inception, created a high-impact team-Integrated novel data sources to supercharge customer acquisition. -Revamped marketing automation, bolstering lead generation, and retention.-Launched the publicly recognized "Telia Digital Index" & "Telia Redo", a marketing campaign & digital product, achieving sales & media acclaim. -Directed a 120 MSEK acquisition activity. -Formulated group-wide SMB strategy-Reshaped sales/distribution methodologies. -Initiated profitable data monetization partnerships.

Lead the the strategic planing, market analysis & business development agenda in the SMB management team. Set a vision and goal and communication with stakeholder across the company to get everyone on board. Internal corporate development to capture market potential in the most efficient and profitable way, Key driver for the groups aggressive M&A agenda, creating both a M&A strategy, an M&A Funnel as well as executing M&A cases. - Formed a new customer segmentation model and restructured company organization with new roles.-Initiated, led, negotiated and executed acquisition of IT Managed service companies-Constructed an M&A list from scratch, covering 40+ prospects. Spearheaded 15+ late-stage due diligence M&A pursuits

Various roles as Business Strategy Manager / Business Development Manager / Market Analysis. Main task was to generate substantial new revenue growth through developing new business areas. Typical activities:-Analyze market trends and present actionable activities to the management team-Identify a growth area roadmap w/in Swedish B2B market with a 1-3 year time horizon-Evaluate growth propositions and create decision material with business cases-Lead and implement decided growth projects-Present potential acquisition targets/alliances that drives growth based on roadmap-Take active integration responsibility for acquisitionsHighlights: • Designed & launched IT support services concept with 45 technicians in 20+ locations, offering onsite and remote services with award winning marketing campaign• Led merger of two 500+ agent call-centers• Pivoted a failing 350 msek behemot project into a streamlined agile setup with successfully doing customer deliveries in 4 month • Negotiated 80% unit cost reduction with a global SaaS Communication & Collaboration supplier• Introduced 7 tailored industry bundles with Hardware (devices), connectivity (fixed & mobile) and software (SaaS)• Commercially led a 250 MSEK business acquisition.

Held various positions to develop and manage our Digital Home and Digital Office concept. -Revamped digital product package from 100 & declining to 10,000+ growing customer base.-Sealed a industry groundbreaking global cloud partnership with Microsoft (now called Microsoft 365).-Transformed, developed and maintained a product portfolio of cloud services (security, collaboration, web applications)-Built a new digital User Experience for cloud application services-Developing digital office strategy and concept, both internally as well as toward our customers. - Part of the strategy team forming the groups first cloud business strategy.

18-month program incl. 3-month UK strategy task to evaluate potential business and go-to-market within cloud services & 6 week-long training modules. Trainees from 9 countries: Nordics, Baltics & Euroasia.

Responsible for initiating and lead market campaigns that involved telemarketing, direct marketing, web marketing, and mass marketing (TV, Radio, Print).

Thanks to Swedish Social Wellfare and my employers fantastic benefits I can spend time raising and taking care of my one year old son with 90% pay, a job to take very seriously.

Co-host and advisor together with Kjell Eriksson around Digitalisation for small and medium-sized companies, Produced by Filt Production, 52 episodes covering all-things digital, meeting and interviewing founders, CEOs, Investors and researchers with the focus on technology startups and how to utilize technology in your business

Ensuring progress in a complex project within the world’s largest exchange company, that involved a partnership with a foreign IT company with the development in India while requirement and the target market was in Sweden. Was also involved in creating a business case and decision material around algorithmic trading. | www.nasdaq.com