• Collaborate with marketing director to build marketing content calendars and budget.• Create and develop content strategy for TikTok corporate accounts.• Produce quality creative content by recording video/audio, and editing with Final Cut Pro.• Regularly review the social and digital work of our competitors and industry leaders to constantly stay at the forefront of video trends.• Conduct keyword research and use SEO guidelines to optimize content.

• Managed a new product launch campaign on social media (Instagram, TikTok, YouTube) that resulted in $20K in revenue in the first year.• Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 30%.• Scheduled, optimized, and reported on all social media campaigns and interactions with users through giveaways and event promotions to grow combined followers by 3X.• Assisting in the design and creation of printed and digital marketing materials (website,brochures, email campaigns, white papers, advertisements, presentations, etc.).• Identified target audiences and analyze their characteristics, behavior, and media habits.

• Created A/B testing plan for Instagram ad copy, leading to an improvement in ROI of 12%.• Conducted research to better understand market trends across diverse platforms andaudiences.• Developed an Excel macro and standardized reporting templates, resulting in efficient datacollection and a 35% reduction in turnaround time.• Measuring the effectiveness of digital marketing initiative and present monthly analytic reports tosenior management.• Researched information on different clients and competitors when putting together proposalsand marketing plans.